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Why Does SEO Need So Much Content & Why Does SEO Take So Long

Technically speaking, content advertising and search engine optimization (SEO) are two different phenomena; yet, they go hand in hand. At their very best, SEO and content form a bond that project websites to the top of the search engine rankings. However, this is only when the content and SEO are at their best, says Kevin Touchard, SEO Consultant at A Plus Digital. He says poor SEO and content can cause Google fines/penalties that are somewhat impossible to recover from. ‘Content’ Explained? Well, there is no exact definition of content, says Kevin. But......

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7 Things You Might Not Know About Accelerated Mobile Pages and How They Improve SEO

Doing SEO correctly for mobile is one of the most important things to focus on in business this year and into the coming years. If you’ve paid attention to mobile SEO recently, perhaps you’ve missed one recent development: Accelerated Mobile Pages. Otherwise known as AMP, this is an open-source initiative made to improve performance of content marketing and ads viewed on mobile devices. It’s another digital gift backed by Google (and Twitter) to help people like you improve your website load times on smartphones and tablets. Statistics show AMP increases web page......

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How App Developers Are Leveraging Digital Marketing Mix To Improve Mobile App Development

Every now and then, Android app developers are not relenting in their quest to learn and adopt new strategies necessary for promoting their mobile applications both offline and online. Interestingly, the Internet has got lots of helpful and exciting posts, studies, reports, stats, and practical guides on how small and medium-sized app dev enterprises can find relevant resources to up their ante and succeed with digital marketing. It is actually good to know but what matters more is the application of the adopted strategies. Enhancing application development through marketing There are several......

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Web Design Trends of 2018 That Will Help Your Business Soar

Every year, there are new ideas continuously emerging and being implemented across various industries. Which is why smart business owners ask themselves the question, “What are the current trends in my business sector, and how can I take advantage of them?” If you are not asking this same question about your own business, now is the perfect time to start doing so. The rise and expansion of the internet has been the catalyst behind a plethora of innovations in many different industries. Nowadays, there are new ways of doing things intended to......

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SEO Factors Affecting The Ranking Of Your Website

Today the internet is the number one source of information. All around the world, people rely on the global network to get information of all kinds. This is done majorly through search engines. Search engines such as Google and Baidu are two of the most visited websites on the internet. Google holds the most significant share of the search engine market. It is followed by Baidu which is the first licensed search engine based in China. Baidu is responsible for about 12.85% of all desktop searches and 4.57% of mobile searches. Bing......

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How To Design A Successful Instagram Stories Campaign

Does it seem to you that your competitors have much easier time winning new customers than you? As if they have sniffed a business opportunity where you thought none existed. If you are not on Instagram Stories, perhaps this is exactly what has happened. Launched in 2016, smart businesses have created a strong presence on this platform, leveraging its huge popularity among internet users to widen their audience and improve customer engagement. Maybe your competitors are using this 400-million-daily-user feature as a promising marketing platform to grow their business and gain a sizeable......

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Mobile Devices: The Two Words You Can Never Forget In Your Online Strategy

Mobile devices; it’s probably two of the most used words. Smartphones have become almost an extensions of ourselves. Everything we do is already through mobile and forgetting this in your online marketing strategy can take you make you fail with your online presence. But why are they so important? The answer is simple. Almost half of the traffic your page receives comes from mobile devices. I say almost half because it depends on your sector and your target audience. Many sites have more 50% of the traffic that coming from mobile phones.......

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How to Get More Positive Online Reviews

Customers today rely more than ever on online reviews to validate a business, service, or product. So much so, that 93% of customers’ purchase decisions are influenced by online reviews. As a business owner or entrepreneur, building and maintaining your online review presence is not only important to draw in and motivate new potential customers to purchase, but it’s also critical for your local search engine rankings. Google takes your reviews into account when deciding how to rank your business. While half the battle is building your online reviews, the other half......

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How Print Marketing Can Win You More Business

‘Experts’ may suggest that the only way forward when it comes to marketing your business is to get online and dominate your corner of the web. Offline marketing, they say, the flyers, the adverts in magazines and newspaper, the business cards, self-adhesive vinyl prints, roller banners and all that kind of stuff, is long gone. But these ‘defunct’ marketing tools still back a punch. If not, why has spending on offline marketing seemingly stayed the same over the last three years? Ignoring offline marketing is to ignore a whole raft of opportunities......

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How to Optimize Your Mobile Marketing

Today’s online shoppers rely more and more on their smartphones for everyday tasks. From searching for a topic to consuming video content, users are always in reach of their device. It’s not just an increase in screen time – it’s estimated that mobile devices will contribute to 27% of all U.S. e-commerce sales by the end of 2018. This means that if your company doesn’t have mobile in your marketing strategy, you are already behind. Because consumers are taking their activities on the go, they expect their online experience to be tailored......

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