Does the thought of ‘doing SEO’ leave you cold? Not sure if it’s really relevant to your business? Well — how does having more customers sound like to you? A report into the importance of SEO found that the top site for a search had an average click-through rate (CTR) of 36.4%, with the second and third sites achieving a CTR of 12.5% and 9.5% respectively. While you might be skeptical about the importance of SEO to your ecommerce site, it’s unlikely you’ll be skeptical about the benefits of more customers clicking......
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As someone who’s finally delved into working with local SEO of late, how successful have you been at it? If going about it on your own, you’re perhaps missing a few steps that could still hurt your search results. No matter how much you think you know about local SEO, you’ll always find more to learn. It’s why you should always work with an expert when using local SEO. They’ll show you more of what’s possible so you don’t overlook anything. What you’ll discover is that there’s a lot more local in......
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You’ve learned the principles of SEO and its benefits (link to the previous article if necessary), and now you’ve made up your mind about investing in SEO. However, now comes the next question: how should you manage your SEO efforts? As we have understood, SEO is a long-term process that requires consistency. So, there are generally three approaches to managing your SEO: building your own in-house SEO team, working with an SEO company or hiring an SEO expert freelancer (or a team of freelancers) to do the job. In this article, we will have......
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The organic reach on major social media platforms are declining each year. That is a harsh truth we must face, and there are two main reasons of this phenomenon: First, is that there are simply too many contents being published on social media, and naturally each of them will get less exposure. Second, is that it’s a well-known secret that major social media platforms intentionally limit organic reach from brands, and only showing relevant contents (preferably from friends and family) to their users. With that reality, we now have to invest in......
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Email marketing tips on how to avoid your campaigns turning out to be spam to your audience is what this short post is about. Get ready for few email marketing tips and tricks for help you deliver better and ROI-driven email marketing campaigns. Email marketing has been pronounced dead for a long time now, but it is still driving website traffic, user engagement and direct sales. Maybe email got born again and the results we get from it are miracles of its salvation. Is Email Marketing Dead? I do not believe email......
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If you’re trying to figure out how to improve website ranking in Google, working on improving your website’s SEO can be one of the best things to do. Improving your traffic with SEO consultant is one of the primary ways to get more traffic to your website, but it can also be a tricky process. The truth is, there are right ways and wrong ways to improve your site. Using blackhat SEO techniques can lead to disastrous results and may backfire. This can leave your site with worse rankings than it had before. Luckily, as long......
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In today’s competitive online business environment, hiring the right SEO expert is critical. In fact, the success of your overall marketing strategy depends on it. Research shows that organic searches account for over 70% of all traffic to websites that sell business services. Paid searches account for only 10%. What does this mean? It means that unless you’re well-versed in SEO, you need to hire someone else to build up your online presence. PPC alone won’t cut it. But what’s the best way to ensure that the people you hire to improve your......
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Before delving into the world of Search Engine Optimization, it’s important to know exactly how the search industry started. How do search engines work? And why do we need to optimize anything for them? Web search engines are not a new invention. They have been around since the early days of the internet, and were used to list down and index pages and directories back in the day. If you owned an Internet-enabled computer in the ’90s, you must be familiar with some of these names: WebCrawler, Lycos, Altavista, Go.com, Inktomi, Dogpile,......
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Search Engine Optimization (SEO) is vital for any online business or blog that wants high rankings in search engines. It not only gives you a strong online presence but also helps you generate a lot of traffic to your website. The challenge with SEO is the fact that it is not black and white. Different people have different opinions on SEO and how it should be done. This can be very confusing for newcomers. It makes it very hard to know which steps to take to achieve the best SEO results and......
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Most online marketers and website owners use Google Analytics to track visitors, time on the site, pages visits and how users they interact with the website (form submissions, video plays, newsletter subscription, e-commerce tracking). In 2015 many webmasters started noticing suspicious referral traffic on their dashboards that was coming from a bunch of domains offering unethical services or redirecting users to affiliate websites. Spammers and black hat SEOs used this method to add their domain to your analytics and reports to make you wonder and possibly check the referer domain for answers “Why there......
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