Before delving into the world of Search Engine Optimization, it’s important to know exactly how the search industry started. How do search engines work? And why do we need to optimize anything for them? Web search engines are not a new invention. They have been around since the early days of the internet, and were used to list down and index pages and directories back in the day. If you owned an Internet-enabled computer in the ’90s, you must be familiar with some of these names: WebCrawler, Lycos, Altavista, Go.com, Inktomi, Dogpile,......
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Search Engine Optimization (SEO) is vital for any online business or blog that wants high rankings in search engines. It not only gives you a strong online presence but also helps you generate a lot of traffic to your website. The challenge with SEO is the fact that it is not black and white. Different people have different opinions on SEO and how it should be done. This can be very confusing for newcomers. It makes it very hard to know which steps to take to achieve the best SEO results and......
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Most online marketers and website owners use Google Analytics to track visitors, time on the site, pages visits and how users they interact with the website (form submissions, video plays, newsletter subscription, e-commerce tracking). In 2015 many webmasters started noticing suspicious referral traffic on their dashboards that was coming from a bunch of domains offering unethical services or redirecting users to affiliate websites. Spammers and black hat SEOs used this method to add their domain to your analytics and reports to make you wonder and possibly check the referer domain for answers “Why there......
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Search Engine Optimization can be challenging even for the most experienced digital marketing experts. It requires careful analysis, quality content creation, and an understanding of the latest search engine algorithms. But with the right skills, it is possible to push your page to the top of the search results efficiently....
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