SEO Strategy and the Best Practices For Software Companies in 2020

Software (and technology) companies are deeply related to the online environment and the digital economy. Thus, making sure the target audience can find the software company online is often the most important factor in determining the software company’s success. SEO, on the other hand, is one of the most effective channels in generating organic traffic and building online awareness, making it a very important aspect of a software company’s digital marketing strategy. In this guide, we will learn about how we can use SEO to improve organic traffic, generate leads, and ultimately,......

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SAAS Marketing Strategy in 2020: Planning, Execution, Evaluation To Achieve Rapid Growth

SaaS marketing strategy is tough. Not selling a physical product already possess its own challenge, but the recurring revenue model—that is not familiar to many people— can further complicate things from conversion to cash flow management issues. Not to mention, SaaS marketing can be very demanding, where not only growth but rapid growth is the requirement to stay in business. With that being said, in this guide, we will discuss all the ins and outs of SaaS marketing strategy in 2020.   The Uniqueness of SaaS Marketing SaaS marketing, in many ways,......

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