SEO


Most Effective Content Marketing Strategy for Startups in 2020

There are generally three different types of how startups approached their content marketing: some thought of content marketing as secondary and so it’s not the focus of the early days of the startup. Some others, know that content marketing is important and implements it, but doesn’t really have a strategy and so it’s not fruitful. Only a select few startups properly plan their content marketing strategy, executes it well and so they can reap the long-term, sustainable benefits. In this guide, we will learn how we can become the third group. After......

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How to Effectively Implement Content Marketing For Saas Businesses

Content marketing is a very important aspect of the SaaS business. In fact, in a SaaS space, probably your content is just as important as your product. So, how can we effectively implement content and inbound marketing for a SaaS business? In this guide, we will learn how. We will divide this guide into three big sections: keyword research, content development, and content promotion. All three are equally important for a successful SaaS content marketing campaign, and let us begin with the first one.   Keyword Research for SaaS Business   1.......

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SEO for SaaS: Actionable Tips on How to Grow Traffic for Your SaaS  Company

Marketing for SaaS businesses is fairly unique compared to other businesses: the sales cycle is surprisingly fast, with an average of just 40 days for SaaS products priced below $5,000. Meaning you don’t have a lot of room to nurture your prospects. The biggest challenge in SaaS marketing, however, is arguably about generating leads. SEO remains one of the most effective ways to generate more SaaS prospects, and in this guide, we will learn how. First, we will discuss the right mindset in implementing SEO for SaaS.   Building 7-Figure Companies With......

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How Incapsula Doubles Their Business Year Over Year With SEO, Content Marketing and CRO

I’ve recently listed another great interview with Tim Matthews, who was a VP of marketing at Incapsula (now Imperva). Incapsula/Imperva is a cloud service that accelerates and secures websites of any kind and had $1.5 billion market capitalization at the time of the interview. Incapsula accelerates all the good content and block all the attack traffic and keep websites safe, so they can do what they’re meant to do. Tim emphasized the importance of SEO and content marketing in their customer acquisition strategy and shared some numbers they were able to achieve: Market Capitalization: $1.5 billion Protects: 5,000,000+ websites Number #1 customer acquisition channel: Content Marketing......

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How Content Marketing and SEO Helped BuildFire Become a 7-Figure ARR SaaS Company

Growth Everywhere is one of my favorite podcasts where Eric interviews successful entrepreneurs, founders, CEO, marketing leaders and venture capitalists. There is a lot of valuable information and insights on how those companies achieved customer and revenue growth and what marketing strategies and tactics they used to get there. I often hear that founders emphasize the importance of content marketing and SEO and how those channels played the main role in company success and growth.  In one of the interviews, Eric Siu chatted with Ian Blair who is the CEO of BuildFire. BuildFire is the mobile app......

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How SEO Helped Time Doctor Become a 7 Figure SaaS Company and Generate 20,000 Trials Per Month

Is ranking on the first page of Google and SEO all that important for SaaS and technology companies? Wouldn’t it be easier if I just pay for ads? What’s the value, is it worth the investment and will it help increase the revenue? Those are the questions I’ve been always asked by marketing leaders, company executives, founders and investors all the time. Like it or not, the search engines and especially Google are now very important in so many aspects of our lives and when we are looking for products and services......

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When it Comes to SEO, When Should You Hire An In-House Expert And When Should You Hire A Freelancer?

The trend of working from home is one that is a force to be reckoned with, especially when you consider the sheer number of people who enter the gig economy in exchange for their full-time, regular desk jobs. There are many reasons why workers may like to take on a freelancing job, either full time or on the side. Some of the more common reasons include the option to bolster their income, to help them make ends meet, or because they want a more flexible schedule. In fact, about 50% of the......

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How To Grow Your Website Traffic with SEO

Here’s the catch: it’s only natural that it’s now harder than ever to get website traffic. More websites and blogs are being published every single day, people spend more time on social media and Youtube than going to websites, and Google with its featured snippets and infrastructure tend to hoard traffic to its own platforms. On the other hand, website traffic is very important. We can’t convert visitors and prospects unless we actually have a steady—or preferably, growing—website traffic to convert. Too often, we put too much emphasis on maximizing the conversion......

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Should You Hire SEO consultant, SEO Agency or In-house SEO

SEO as a marketing channel is fairly unique compared to other channels like advertising or PR campaigns: SEO is mainly done in your own medium, so there isn’t any publishing cost associated with it. Compare it to, say, advertising, where you need to pay a certain fee to the ad publisher (i.e. Google Ads or Facebook Ads). With that being said, SEO can be 100% free if you are willing to do everything by yourself—and if you have the time—. This is simply not possible with most other marketing channels (again, for......

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The Step-By-Step Guide to SEO for Startups

Building a startup company is both fun and challenging activity. There are definitely a lot of things to focus on when building a startup, from developing your products to planning a killer marketing strategy to kickstart your sales. Yet, more often than not, startups don’t recognize SEO as an important part of their early marketing strategy. There are many reasons for this: SEO is a long-term game, SEO is difficult to apply or simply not believing that SEO is a valid strategy in 2018. SEO can be a really effective way to......

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