SEO


How to use social media platforms to improve Google rankings

As search engine algorithms become more sophisticated, so do the tactics and strategies designed to help you win a greater share of organic visitors to your site. Social media isn’t considered to be a direct Google ranking factor. But one that contributes to the overall organic search picture. This has become increasingly relevant in the era of E-A-T (Expertise, Authority and Trust).  Having a solid social media presence can help you connect with your target audience and broaden your brand’s reach. But did you know that it can also be a potent......

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The Step-By-Step Guide to SEO for Startups

Building a startup company is both fun and challenging activity. There are definitely a lot of things to focus on when building a startup, from developing your products to planning a killer marketing strategy to kickstart your sales. Yet, more often than not, startups don’t recognize SEO as an important part of their early marketing strategy. There are many reasons for this: SEO is a long-term game, SEO is difficult to apply or simply not believe that SEO is a valid strategy in 2022. SEO can be a really effective way to......

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SEO for SaaS: How to Create an Effective SaaS SEO Strategy In 2022

SEO for SaaS businesses is fairly unique compared to other businesses: the sales cycle is surprisingly fast, with an average of just 40 days for SaaS products priced below $5,000. Meaning you don’t have a lot of room to nurture your prospects. The biggest challenge in SaaS marketing, however, is arguably about SaaS lead generation. SaaS SEO remains one of the most effective ways to generate more SaaS prospects, and in this guide, we will learn how. First, we will discuss the right mindset in implementing SEO for SaaS.   Building 7-Figure Companies With SEO......

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SEO For IT and Technology Companies in 2022: Your Ultimate Guide

Why SEO For IT and Technology Companies Is Unique? Let’s carefully consider three factors: The number of people using search engines is increasing at a rapid rate, each and every year. There are over 3.5 billion searches being made daily. The search engine results page (SERP) has significantly improved since the early days of the internet. In the past, we only get website results, but now we can get various “rich” and interactive results from featured snippets to embedded results from Google Maps, The search engines—and especially Google—is now a very important......

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SEO Strategy and the Best Practices For Software Companies in 2022

Is SEO for software companies dead? On the contrary, SEO is alive and well, and more important than ever with all the changes that happened on Google and other search engines. It’s true, however, that SEO strategy for many software companies has changed dramatically since the early days of the internet and Google. With that being said, the strategy you’ve done in 2016 might not work in 2022 and onwards. Here, we will show you an effective SEO strategy for your software company in 2022, after considering all the recent changes in......

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How to Calculate SEO ROI: Should You Invest into SEO Services?

SEO is, after all, a very important marketing investment. Before we decide to invest on a channel, we have to answer two very basic questions: How much is it going to cost me? And What is the ROI of SEO campaigns? However, calculating both the cost of SEO and the generated ROI can be quite complicated. On the one hand, there can be many variable costs tied to content creation, link building, site optimization, and so on. On the other hand, the actual revenue generated from organic search engine—as the result of......

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How to Effectively Implement Content Marketing For SaaS Businesses

Content marketing is a very important aspect of the SaaS business. In fact, in a SaaS space, probably your content is just as important as your product. So, how can we effectively implement content and inbound marketing for a SaaS business? In this guide, we will learn how. We will divide this guide into three big sections: keyword research, content development, and content promotion. All three are equally important for a successful SaaS content marketing campaign, and let us begin with the first one.   Keyword Research for SaaS Business   1.......

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Basic SEO Guide: On and Off-site SEO checklist

With 93% of online experiences begin with a search engine, and the fact that there are over 3.5 billion Google searches every day, we can’t neglect the importance of SEO as a digital marketing strategy. Yet, SEO is a very complex process with a lot of misconceptions. So, just simply getting started might be a daunting task for many business practitioners and digital marketers. So, In this guide, we will cover a step-by-step guide on SEO. Not only to clear the confusion but to actually help you get started planning and executing......

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Inbound Marketing Strategy for Startups: 2022 Guide

Starting a new startup is certainly a challenging task, and arguably the biggest challenge at the beginning is how we can get our brand known by our target audience – building awareness. This is why implementing inbound marketing as early as possible is very important. Instead of pushing our message to the customer like in traditional marketing (or outbound marketing), inbound marketing focuses on attracting our target audience to come to us. The idea is, since your audience is already attracted to what you are offering, the conversion rate would be higher.......

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How To Develop SaaS Lead Generation Strategy To Grow Your Company in 2022

Lead generation is the most important, and also often the most challenging aspect of any SaaS business. If you don’t generate leads, you won’t get new customers, and thus, your SaaS business won’t grow. SaaS lead generation is also quite unique due to the nature of the business: in SaaS, you are not selling any physical product, and so your audience has more time to compare your product with other alternatives online. Also, the length of the SaaS life cycle can vary a lot, some can be very short, and some can......

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