SEO


Local SEO Tactics and Strategies to Increase Traffic and Rankings

You may still bristle when hearing the acronym SEO, despite using the process in different ways for years in your online marketing. Yet, how many years have you focused your SEO on reaching leads nationally or internationally? While it’s always important to bring a worldwide presence on places like Google, this becomes less important if you want more in-store visitations. Focusing on local SEO is the solution you need to find valuable customers in your local area. Once found by prospective clients in your home city, you could find enough loyal customers......

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The Step-By-Step Guide to SEO for Startups

Building a startup company is both a fun and challenging activity. There are definitely a lot of things to focus on when building a startup, from developing your products to planning a killer marketing strategy to kickstart your sales. Yet, more often than not, startups don’t recognize SEO as an important part of their early marketing strategy. There are many reasons to this: SEO is a long-term game, SEO is difficult to apply or simply not believing that SEO is a valid strategy in 2018. SEO can be a really effective way......

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Digital Marketing Strategies and Ideas for Startups in 2018

2017 may have been the year that startup companies finally began to embrace digitization but so far, real changes—the kind that results in growth— have yet to take effect. The problem is simple: the kind of transformation most companies have so far been able to bring about is only the first step. It’s merely paving the way for growth. The exciting news is now that lots of software and startup companies have made initial efforts to modernize their infrastructures, they’re poised for real growth. If that’s you — if you’ve recently adopted cloud-based CMS......

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Seven Questions You Might Have About SEO in 2018

Search engine optimization might still mystify you, even if you’ve managed to learn all the basics to help your business. While you’ve maybe found some success with the process recently, what happens when you want to move to a more advanced level? You shouldn’t fret, because every business that works with SEO is bound to have questions sooner or later. What kind of questions do you have about some of the most confusing aspects? Take a look at some of the most common asked SEO questions we’re seeing this year. All have......

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How to Create a Successful SEO Strategy to Outrank Your Competitors

It seems businesses have had numerous perceptions about SEO over the years that waver between positive and negative. Those of you who remember the days when Black Hat SEO became a problem in the industry, your impression of SEO might be one of trouble. Or, if you understand the effectiveness of White Hat SEO, you may think it’s too complex to take on at the moment. While it’s important to adhere to White Hat SEO principles, your perceptions of SEO may also be one of cramming keywords into your content. Thinking of......

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Basic SEO Guide: On and Off-site SEO checklist

With 93% of online experiences begin with a search engine, and the fact that there are over 3.5 billion Google searches every day, we can’t neglect the importance of SEO as a digital marketing strategy. Yet, SEO is a very complex process with a lot of misconceptions. So, just simply getting started might be a daunting task for many business practitioners and digital marketers. So, In this guide, we will cover a step-by-step guide on SEO. Not only to clear the confusion but to actually help you get started planning and executing......

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SEO & Ecommerce: The Ranking Factors That Even An SEO Sceptic Needs To Know

Does the thought of ‘doing SEO’ leave you cold? Not sure if it’s really relevant to your business?  Well — how does having more customers sound like to you?  A report into the importance of SEO found that the top site for a search had an average click-through rate (CTR) of 36.4%, with the second and third sites achieving a CTR of 12.5% and 9.5% respectively. While you might be skeptical about the importance of SEO to your ecommerce site, it’s unlikely you’ll be skeptical about the benefits of more customers clicking......

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Bringing More Local to Local SEO: 7 Further Steps to Your Business Being Found

As someone who’s finally delved into working with local SEO of late, how successful have you been at it? If going about it on your own, you’re perhaps missing a few steps that could still hurt your search results. No matter how much you think you know about local SEO, you’ll always find more to learn. It’s why you should always work with an expert when using local SEO. They’ll show you more of what’s possible so you don’t overlook anything. What you’ll discover is that there’s a lot more local in......

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In House SEO Vs SEO Agency Vs Freelancer Expert

You’ve learned the principles of SEO and its benefits (link to the previous article if necessary), and now you’ve made up your mind about investing in SEO. However, now comes the next question: how should you manage your SEO efforts? As we have understood, SEO is a long-term process that requires consistency. So, there are generally three approaches to managing your SEO: building your own in-house team, hiring an outsource SEO company or hiring an SEO expert freelancer (or a team of freelancers) to do the job. In this article, we will......

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How to Improve Your Google Rankings Without Getting Penalized

If you’re trying to figure out how to improve website ranking in Google, working on improving your website’s SEO can be one of the best things to do. Improving your SEO is one of the primary ways to get more traffic to your website, but it can also be a tricky process. The truth is, there are right ways and wrong ways to improve your site. Using blackhat SEO techniques can lead to disastrous results and may backfire. This can leave your site with worse rankings than it had before. Luckily, as long as you pay......

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