Are fitness purchasers getting away from at-home fitness and back to physical fitness studios? As the impacts of the pandemic subside and the interest in at-home fitness evaporates, another dash for unheard-of wealth is in the swing for fitness studios viewing for shoppers burnt out on working out in their front lounge room. Ongoing months have seen a large group of reductions reported by digital and at-home fitness organizations that are starting to slow down because of the financial slump and the longing of the market to get back to an in-studio......
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The world of sales and marketing is getting more complicated than ever. The lines between the two are now (very) blurred, and with all the available channels, new tactics, and the increasing number of personnel, the need to streamline all these marketing and sales processes in one single app/solution is now more important than ever. This is where HubSpot gained its popularity as a platform that simplifies and takes care of the whole business process in one single dashboard. More About HubSpot Let us first discuss HubSpot as the benchmark in this......
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Shopify—as the benchmark of this list— is built in one goal in mind: providing users with a solution to build a working online store quickly, even when the user has no programming knowledge. So, the main highlight of Shopify is its ease of use even for complete beginners, with various templates to choose from for both branding and functional purposes. Although we’ve stated that you don’t need any technical knowledge to build a store with Shopify, having HTML and CSS proficiency will allow you to have more flexibility in customizations. This is......
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During 2018, we have seen stagnancy in some marketing channels, and yet vast, rapid changes on others. However, I think most of us will agree that it has been an interesting year so far. With that being said, here we will again compile our predictions for the marketing trends. As we have always said, knowing the latest trends and working marketing strategies are very important aspects of staying ahead of the competition. Without further ado, let us begin with our first prediction. 1. Voice will be a more significant search medium......
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Even with all the new marketing channels, technologies, and tactics, email marketing remains the most effective marketing channel with the highest ROI. However, email marketing is also a highly competitive field. The average person can receive hundreds of emails in a single day, so a proper execution is necessary to capture your audience’s attention. Fortunately, there are various email marketing tools that can help you in planning, executing, and automating your email marketing, where you’ll need all the advantages you can get. Yet, with all the different options available, it can be......
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The B2B world was once known as being somewhat buttoned down in their approach to marketing. You may remember back to those days, simply because you sold industrial products to other businesses. While it may seem you sell B2B products that look alike or overly scientific in nature, it doesn’t mean you can’t differentiate yourself from competitors. Working with the right B2B marketing consultants will help you stand out and personalize your efforts toward your customers. If you can treat your buyers like a good friend, you’ll do more toward making the B2B industry......
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You may think that SaaS marketing is all dry and business-like, a mirror image of old-school corporate B2B marketing. But stiff suits, trade shows, boring websites, and horrendous industry trade magazines have no place in the young and thriving SaaS sector. In fact, SaaS marketing strategy looks a lot like what you’d see for a B2C company: engaging, customer-focused, and data-driven. Here are six steps to creating a modern, effective marketing strategy for your SaaS business. Building 7-Figure Companies With SEO Learn how founders, CEOs, execs and thought leaders use SEO and Content Marketing to......
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Search Engine Optimization (SEO) is vital for any online business or blog that wants high rankings in search engines. It not only gives you a strong online presence but also helps you generate a lot of traffic to your website. The challenge with SEO is the fact that it is not black and white. Different people have different opinions on SEO and how it should be done. This can be very confusing for newcomers. It makes it very hard to know which steps to take to achieve the best SEO results and......
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Without a proper marketing plan, it is arguably impossible to achieve optimal growth for any businesses, much less for B2B businesses where the size of the market is fairly small yet the competition is high. With that being said, this guide will discuss the necessary steps required to develop a B2B marketing plan: from figuring out the right channels to measuring their effectiveness. Let us begin. Defining Your Goals Every plan is, in essence, made to accomplish a certain goal or goals. So, if your goal is not totally clear, not......
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Content marketing in a B2B environment can have its unique challenge due to the common misconceptions and perceived limitations compared to the B2C counterpart. For example, the common perception is that B2B content should always be technical and informative, limiting creativity. However, that isn’t always the case, as we will discuss in this guide. Here, we will discuss all the ins and outs of B2B content marketing strategy, and how to generate more leads with it. First, however, let us discuss the differences between B2B and B2C content marketing strategies. B2B......
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