Without a proper marketing plan, it is arguably impossible to achieve optimal growth for any businesses, much less for B2B businesses where the size of the market is fairly small yet the competition is high. With that being said, this guide will discuss the necessary steps required to develop a B2B marketing plan: from figuring out the right channels to measuring their effectiveness. Let us begin. Defining Your Goals Every plan is, in essence, made to accomplish a certain goal or goals. So, if your goal is not totally clear, not......
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Content marketing in a B2B environment can have its unique challenge due to the common misconceptions and perceived limitations compared to the B2C counterpart. For example, the common perception is that B2B content should always be technical and informative, limiting creativity. However, that isn’t always the case, as we will discuss in this guide. Here, we will discuss all the ins and outs of B2B content marketing strategy, and how to generate more leads with it. First, however, let us discuss the differences between B2B and B2C content marketing strategies. B2B......
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Dear Hoteliers, remember those ghost-town lobbies and the revenue drop during the pandemic? Times were tough, but the world is gearing up to travel again. However, it’s not business as usual. The rules of the game have changed and it’s time for your strategy to change too. Let’s explore innovative hotel marketing strategies for this new era. Strategies to refill those rooms and get the cash flowing again. Ready to turn things around? Let’s dive in! 1. Social Media Savvy Do you recall folks endlessly scrolling through Instagram, longing for beach......
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Growth Everywhere is one of my favorite podcasts where Eric interviews successful entrepreneurs, founders, CEO, marketing leaders and venture capitalists. There is a lot of valuable information and insights on how those companies achieved customer and revenue growth and what marketing strategies and tactics they used to get there. I often hear that founders emphasize the importance of content marketing and SEO and how those channels played the main role in company success and growth. In one of the interviews, Eric Siu chatted with Ian Blair who is the CEO of BuildFire. BuildFire is the mobile app......
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I’ve recently listed another great interview with Tim Matthews, who was a VP of marketing at Incapsula (now Imperva). Incapsula/Imperva is a cloud service that accelerates and secures websites of any kind and had $1.5 billion market capitalization at the time of the interview. Incapsula accelerates all the good content and block all the attack traffic and keep websites safe, so they can do what they’re meant to do. Tim emphasized the importance of SEO and content marketing in their customer acquisition strategy and shared some numbers they were able to achieve: Market Capitalization: $1.5 billion Protects: 5,000,000+ websites Number #1 customer acquisition channel: Content Marketing......
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Digital marketing is the promotion of your products and services on the internet. It includes a range of tactics such as content marketing, search engine optimization (SEO), email marketing, and online advertisements to reach and engage customers online. Digital marketing plays a significant role in maximizing a brand’s online presence if it is done effectively. Therefore, to get better reach and conversions online, you should devise an effective digital marketing strategy to improve your site’s visibility and raise awareness about your products and services. This blog post will enlighten you about formulating......
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There are generally three different types of how startups approached their content marketing: some thought of content marketing as secondary and so it’s not the focus of the early days of the startup. Some others, know that content marketing is important and implements it, but doesn’t really have a strategy and so it’s not fruitful. Only a select few startups properly plan their content marketing strategy, executes it well and so they can reap the long-term, sustainable benefits. In this guide, we will learn how we can become the third group. After......
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Lead generation is a core part of most effective digital marketing campaigns. Before you can even nurture interested buyers for your product or service, you need to have a system that allows new prospects to enter your funnel. Lead generation strategies and software provides the necessary tools and processes for acquiring new business. Going beyond the needed resources and tools, how you build and maintain a lead generation campaign is what enables you to secure potential customers who will help you grow your business. Surprisingly, you don’t have to spend a lot......
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As search engine algorithms become more sophisticated, so do the tactics and strategies designed to help you win a greater share of organic visitors to your site. Social media isn’t considered to be a direct Google ranking factor. But one that contributes to the overall organic search picture. This has become increasingly relevant in the era of E-A-T (Expertise, Authority and Trust). Having a solid social media presence can help you connect with your target audience and broaden your brand’s reach. But did you know that it can also be a potent......
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There are certainly many ways to drive traffic to your website. However, it is no secret that there are two biggest channels: SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. Thus, the big debate of SEO vs PPC is always a hot topic. Some businesses are better off focusing on SEO strategies instead of relying on PPC. Some others will get more results with PPC, especially when the keyword competition is really though. Some, however, can get the most on getting the best of both worlds. So, which one is the best......
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