Landing pages are a very important aspect of today’s digital marketing, especially as a lead generation and conversion device. Your website as a business element, has two main purposes: to attract your ideal audience and to convert them into actual prospects. A landing page is your main weapon in achieving both purposes. In this guide, we will learn how we can use SEO to maximize the landing page’s performance, and especially to generate more organic traffic to these landing pages. First, however, let us learn about the concept behind the landing pages.......
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Website traffic is often cited as one of the most important factors in determining digital marketing success. Like how “location, location, location” is a popular mantra in the real estate industry, we can also say that “traffic, traffic, and traffic” are the three most important things in a website’s performance. However, growing our website traffic is often easier said than done. After all, there are billions of websites today and there are millions of blog posts being published in a single day. How can we stand out among all those competitors? Don’t......
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SEO is, after all, a very important marketing investment. Before we decide to invest on a channel, we have to answer two very basic questions: How much is it going to cost me? And What is the ROI of SEO campaigns? However, calculating both the cost of SEO and the generated ROI can be quite complicated. On the one hand, there can be many variable costs tied to content creation, link building, site optimization, and so on. On the other hand, the actual revenue generated from organic search engine—as the result of......
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If you are a business that is selling your product or service to a local audience, appearing in the top-3 spots of Google Maps listing can significantly improve visitations, phone calls, sign-ups, or any other desirable conversions. For example, if you are a restaurant in New York, specifically on Broadway, you would want to rank on the top-3 spots when people in Broadway is searching for “restaurants near me”. In the past, Google shows 7 results when people are searching for Google Maps-related queries (queries with specific location and “near me” queries),......
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Digital marketing is constantly evolving, and we have seen many significant changes—both positive and negative—throughout 2022 and 2023. In late 2023, we have seen huge changes due to big data and AI implementation, as well as Google’s increasing use of featured snippets, among other platforms. In 2025, however, we can almost expect bigger—and ‘weirder’ — changes to hit the digital marketing world, some might be very relevant to change the digital marketing ecosystem as a whole. What are they? Below, we will outline 7 of the most prominent ones. 9 Top Digital......
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More than 3.5 billion searches are made every single day on Google, and 46% of those are made by people looking for local businesses. So, it’s fairly obvious that if you are a local business, having a strong search presence is a must. However, another aspect we will need to consider is to actually know how we can track conversions from the search engine. Here, we will show you how. Below, we will discuss how we can track how many website visits and phone calls are generated from your Google Maps results.......
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In 2025 as the start of the new decade, it is a great time for us to re-evaluate our marketing and lead generation strategies we’ve used in the past decade. As we all know, the market has rapidly changed especially in the past three years or so. Thus, it’s necessary to adapt our strategy to meet the new demands of the market. In this guide, we will discuss all you need to know about B2B lead generation in 2025. Let us begin by discussing the most important factors to consider when planning......
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Inbound marketing has been the buzzword of the digital marketing world during the past couple of years if not longer. In the SaaS environment, where SaaS content marketing is deemed integral, inbound marketing methodology is not a luxury, but a necessity. However, how can we actually implement the inbound marketing methodology to our SaaS business? While we can be all technical and answer it with complex techniques, SaaS inbound marketing is actually quite simple. Here, we will learn all about it. Building 7-Figure Companies With SEO Learn how founders, CEOs, execs and thought......
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B2B SaaS marketing strategy is tough. Not selling a physical product already possess its own challenge, but the recurring revenue model—that is not familiar to many people— can further complicate things from conversion to cash flow management issues. Not to mention, SaaS marketing can be very demanding, where not only growth but rapid growth is the requirement to stay in business. With that being said, in this guide, we will discuss all the ins and outs of SaaS marketing strategy for B2B companies in 2024. Building 7-Figure Companies With SEO Learn how founders,......
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The technology industry is rapidly evolving with each and every passing year. The needs of the customers are always changing, and so their behaviors. We should also consider the fact that there will always be a new influx of competitors. So, there is not one single marketing tactic that can fit every situation, and most likely you will need to experiment with all the different ones. However, here we will discuss five of the most effective marketing tactics and strategies for technology companies in 2025. All of them are relatively future-proof and......
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