Analytics


Top 5 BuzzSumo Alternatives For Better Content Marketing Insights

BuzzSumo is certainly one of—if not the—most popular content marketing and influencer marketing tool out there. It’s a very powerful tool to find out what and who are currently trending in the internet, allowing us to plan a strategy around the insight. However, BuzzSumo is certainly not a perfect-for-all tool, and it’s certainly not cheap. This is why many people are looking for BuzzSumo alternatives, either to get a cheaper option or to get different features where BuzzSumo is lacking. Here, we will discuss five of the best BuzzSumo alternatives available, but......

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Why SEO Competitive Analysis is Necessary SEO, by nature, is a competition where you try to outrank other sites. This is why an initial competitive analysis is an essential part of any SEO implementation. When done correctly, you can get valuable insights into how your competitors are approaching their SEO strategy, which can generate various benefits such as: Get inspirations and ideas on how to build better content, which backlinks you should pursue and how, and which keywords that can be good opportunities, among other aspects Figure out your competitors’ strengths and......

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Top 10 Website Analysis and SEO Tools You Should Try

Contrary to the common misconception, SEO is not a magic strategy where you can cheat the search engines to get ranked quickly and thus increase your traffic. On the other hand, SEO is a long-term game that requires consistency and hard labor. Thankfully, there are now a lot website analysis and SEO tools that can assist you in this long, often arduous process, and on this guide we will discuss 10 of them, which in our opinion, are some of the best ones available. Using these tools properly can turn your SEO......

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There’s no secret that the digital marketing world is now a very complex one involving all the different platforms, different marketing methods, and virtually endless possibilities. Thankfully, with the rise of complexity and saturation, also comes more digital marketing tools that can help ease the burden. However, with so many different online marketing tools available, it’s sometimes hard to know where to start. This is why in this opportunity, we have compiled 25 of the best options you can have to help you choose the right ones for your business. We will......

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What Are Push Notifications? What We Learned from Sending 40 Billion Messages

In today’s mobile-first environment there is an app for nearly everything and everyone. When a user downloads a mobile app they tend to gloss over the standard sign up process and, much like on the web, ignore reading the privacy policies and terms of service. One of these inconspicuous pop-ups is the privacy request from mobile apps to send notifications. Either accepting or denying these push notifications has a big impact on customer engagement and subsequent retention. Push notifications are the alerts and other messages sent by the application’s admin team that......

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The perils of the internet – cybercrimes uncovered

Since its creation in the 1970’s, the internet has evolved into something truly monumental. From small beginnings of ARPANET and NSDNET in the 90’s through the TCP/IP configuration we have today, the internet has grown exponentially – more than anyone could have envisioned. As the internet has developed, however, so has fraudulent and criminal activity. For every 1,000 people who use the internet properly, there is that one person who uses it to conduct criminal activities which are known as cybercrime – crimes that are conducted online or through the internet. Cybercrimes......

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Referrer Spam

Most online marketers and website owners use Google Analytics to track visitors,  time on the site, pages visits and how users they interact with the website (form submissions, video plays, newsletter subscription, e-commerce tracking). In 2015 many webmasters started noticing suspicious referral traffic on their dashboards that was coming from a bunch of domains offering unethical services or redirecting users to affiliate websites. Spammers and black hat SEOs used this method to add their domain to your analytics and reports to make you wonder and possibly check the referer domain for answers “Why there......

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