Analytics


How Incapsula Doubles Their Business Year Over Year With SEO, Content Marketing and CRO

I’ve recently listed another great interview with Tim Matthews, who was a VP of marketing at Incapsula (now Imperva). Incapsula/Imperva is a cloud service that accelerates and secures websites of any kind and had $1.5 billion market capitalization at the time of the interview. Incapsula accelerates all the good content and block all the attack traffic and keep websites safe, so they can do what they’re meant to do. Tim emphasized the importance of SEO and content marketing in their customer acquisition strategy and shared some numbers they were able to achieve: Market Capitalization: $1.5 billion Protects: 5,000,000+ websites Number #1 customer acquisition channel: Content Marketing......

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How Content Marketing and SEO Helped BuildFire Become a 7-Figure ARR SaaS Company

Growth Everywhere is one of my favorite podcasts where Eric interviews successful entrepreneurs, founders, CEO, marketing leaders and venture capitalists. There is a lot of valuable information and insights on how those companies achieved customer and revenue growth and what marketing strategies and tactics they used to get there. I often hear that founders emphasize the importance of content marketing and SEO and how those channels played the main role in company success and growth.  In one of the interviews, Eric Siu chatted with Ian Blair who is the CEO of BuildFire. BuildFire is the mobile app......

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How SEO Helped Time Doctor Become a 7 Figure SaaS Company and Generate 20,000 Trials Per Month

Is ranking on the first page of Google and SEO all that important for SaaS and technology companies? Wouldn’t it be easier if I just pay for ads? What’s the value, is it worth the investment and will it help increase the revenue? Those are the questions I’ve been always asked by marketing leaders, company executives, founders and investors all the time. Like it or not, the search engines and especially Google are now very important in so many aspects of our lives and when we are looking for products and services......

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How to Do SEO Audit to Boost Your Google Rankings and Traffic

While we can over-analyze SEO and make it as complex as possible, in its purest essence there are only two core aspects of SEO: Optimizing your content for SEO to provide more value to the human audience. Optimizing the technical SEO of your site so Google and the other search engines can properly index it. Thus, in performing an SEO audit, we actually only need to focus on these two areas. It’s a very common mistake to perform a too technical SEO audit, that can take weeks to complete—and even by then, due to......

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What Is Intent Data And What Are The Most Effective Ways To Use It To Drive Sales

In the digital age, our very lives are driven by data. From the moment we wake up and check the weather report on our phones, to when we travel in search of the best places to spend our vacations/ Nowadays, entire businesses are built on mere data, with ride-hailing services such as Grab and Uber being such successful businesses despite the fact that they do not own fleets of cars, or booking businesses like Agoda and Airbnb flourishing even when they don’t own any properties. The lives we lead are driven by......

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The world of sales and marketing is getting more complicated than ever. The lines between the two are now (very) blurred, and with all the available channels, new tactics, and the increasing number of personnel, the need to streamline all these marketing and sales processes in one single app/solution is now more important than ever. This is where HubSpot gained its popularity as a platform that simplifies and takes care of the whole business process in one single dashboard.   More About HubSpot Let us first discuss HubSpot as the benchmark in......

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How To Grow Your Website Traffic In Six Months

Website traffic is often cited as one of the most important factors in determining digital marketing success.  Like how “location, location, location” is a popular mantra in the real estate industry, we can also say that “traffic, traffic, and traffic” are the three most important things in a website’s performance. However, growing our website traffic is often easier said than done. After all, there are billions of websites today and there are millions of blog posts being published in a single day. How can we stand out among all those competitors? Don’t......

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Top 5 BuzzSumo Alternatives For Better Content Marketing Insights

BuzzSumo is certainly one of—if not the—most popular content marketing and influencer marketing tool out there. It’s a very powerful tool to find out what and who are currently trending in the internet, allowing us to plan a strategy around the insight. However, BuzzSumo is certainly not a perfect-for-all tool, and it’s certainly not cheap. This is why many people are looking for BuzzSumo alternatives, either to get a cheaper option or to get different features where BuzzSumo is lacking. Here, we will discuss five of the best BuzzSumo alternatives available, but......

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Why SEO Competitive Analysis is Necessary SEO, by nature, is a competition where you try to outrank other sites. This is why an initial competitive analysis is an essential part of any SEO implementation. When done correctly, you can get valuable insights into how your competitors are approaching their SEO strategy, which can generate various benefits such as: Get inspirations and ideas on how to build better content, which backlinks you should pursue and how, and which keywords that can be good opportunities, among other aspects Figure out your competitors’ strengths and......

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Top 10 Website Analysis and SEO Tools You Should Try

Contrary to the common misconception, SEO is not a magic strategy where you can cheat the search engines to get ranked quickly and thus increase your traffic. On the other hand, SEO is a long-term game that requires consistency and hard labor. Thankfully, there are now a lot website analysis and SEO tools that can assist you in this long, often arduous process, and on this guide we will discuss 10 of them, which in our opinion, are some of the best ones available. Using these tools properly can turn your SEO......

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