Lead Generation


5 Effective Marketing Strategies For Technology Companies

The technology industry is rapidly evolving with each and every passing year. The needs of the customers are always changing, and so their behaviors. We should also consider the fact that there will always be a new influx of competitors. So, there is not one single marketing tactic that can fit every situation, and most likely you will need to experiment with all the different ones. However, here we will discuss five of the most effective marketing tactics for technology companies in 2018. All of them are relatively future-proof and can act......

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6 B2B Lead Generation Ideas To Implement in 2020

What Is B2B Lead Generation? Simply put, lead generation is the process of attracting, engaging, and converting website visitors into leads. A lead, on the other hand, is basically anyone that has shown any signs of voluntary interest in your products and/or services. Since here we are mainly discussing B2B lead generation, then your leads—and target customers— are businesses and organizations that are in need of your product or service. Another important factor that is unique for the B2B environment is that there can be several different stakeholders in a single target......

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How to Generate Leads for Your Digital Marketing Agency

Digital marketing is nothing new. In fact, it is an inevitability brought on by the need for businesses to realize steady growth amid increasing competition within their markets. The increasing sophistication of digital tools has encouraged companies to refine their client acquisition strategies. Such strategies require insights into the needed formulas and skills that guarantee the best possible results. At most, the best they can do is to hire someone else to run their marketing for them. With the rise of “startup culture,” the market for outsourced digital marketing services has been......

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SEO Optimization for Landing Pages to Drive More Traffic and Leads

Landing pages are a very important aspect of today’s digital marketing, especially as a lead generation and conversion device. Your website as a business element, has two main purposes: to attract your ideal audience and to convert them into actual prospects. A landing page is your main weapon in achieving both purposes. In this guide, we will learn how we can use SEO to maximize the landing page’s performance, and especially to generate more organic traffic to these landing pages. First, however, let us learn about the concept behind the landing pages.......

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Developing Buyer Persona for More Effective B2B Lead Generation

Challenges in Targeting Ideal B2B Prospects Building a B2B buyer persona has several crucial differences when compared to the B2C environment, which can produce unique challenges. Here are some of the crucial areas to pay attention to, which we will also address one by one throughout this guide: B2B higher-ups tend to adopt a more conservative point of view, that usually opt for a wide-net marketing strategy instead of specific targeting.  In B2B, our target customers are companies or organizations, and there can be more than one decision makers with different roles......

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The Truth About B2B Lead Generation In 2020

Generating leads is often the biggest challenge in B2B marketing, and on the other hand, no marketing efforts will bring any results if we have no qualified leads. On the other hand, the resource to learn about this is—not quite limited—, but confusing. Do a quick Google search about “B2B lead generation”, and you’ll get various content discussing different points that often contradict each other. Many of these articles are pure misinformation, that will further confuse an already-stressed B2B marketer.   The Main Lead Source for B2B Is More Complex Than You......

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Here’s How You Can Boost Your Lead Generation

Lead generation is a core part of most effective digital marketing campaigns. Before you can even nurture interested buyers for your product or service, you need to have a system that allows new prospects to enter your funnel. Lead generation strategies and software provides the necessary tools and processes for acquiring new business. Going beyond the needed resources and tools, how you build and maintain a lead generation campaign is what enables you to secure potential customers who will help you grow your business. Surprisingly, you don’t have to spend a lot......

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One of the most important aspects of digital marketing is lead generation. On the other hand, it is also often the most challenging aspect. Attracting visitors to your website can be time—and resource—consuming. And, probably the most challenging thing is the fact that along with how consumers evolve, so do we need to constantly change our approaches and tactics. This is why many businesses choose to work with lead generation companies, which can help in filling in the requirement of expertise, time, and resources. Yet, choosing the right one to work with......

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