Content Marketing


How To Plan and Execute B2B Inbound Marketing Strategy in 2020 and Onwards

For the past half-decade or so, inbound marketing has been a popular buzzword in the digital marketing world, both for B2B and B2C businesses. However, many B2B marketers and business owners still often mistake inbound marketing for something else, and so the execution might not be as effective as desired. So, what actually is B2B inbound marketing? To really define the concept of B2B inbound marketing, we have to first take a look at the concept of traditional marketing which we now understand as ‘outbound’ marketing. Traditional marketing efforts like advertising, the......

Continue Reading


White Hat Link Building Strategies To Grow Your Rankings and Traffic

Getting backlinks has been and still is one of the most important ranking factors in determining a website’s ranking on the SERP (search engine results page). Thus, link building is still one of the most important tactics in SEO and should be the core focus of a high-performing B2B SEO strategy. However, link building can be easier said than done and can involve several different skillsets from content creation to relationship building to sales and general marketing knowledge. That is why in this guide, we will discuss all you need to know......

Continue Reading


Link Building For Startups in 2021: How To Improve Your Rankings and Organic Traffic

Link building—the process of getting more high-quality backlinks— is still the most important aspect of SEO for startups, with backlinks still being the most important ranking factor. So, link building should be a very important focus of any SEO strategy, including for startups. Link building by itself is already a very challenging process, but for startups and lesser-known websites, the challenge of getting high-quality backlinks can be multiplied: it’s obviously more difficult to outreach to authoritative sites and influencers when your brand isn’t (yet) well-known. Also, link building is a very demanding......

Continue Reading


How to Create a B2B Digital Marketing Strategy that Drives Sales and Revenue

With more and more people are actively using the internet nowadays (and how the number is still increasing), it’s fairly obvious that we should focus our marketing efforts online so we can effectively connect and engage with our target audience. The B2B environment has also evolved to be mostly online, and this is where B2B digital marketing comes in. Here, we will discuss all you need to know about B2B digital marketing: from its basic concept to inbound marketing to a discussion for all the different channels. By the end, you can......

Continue Reading


How To Grow Your Website Traffic with SEO

Here’s the catch: it’s only natural that it’s now harder than ever to get website traffic. More websites and blogs are being published every single day, people spend more time on social media and Youtube than going to websites, and Google with its featured snippets and infrastructure tend to hoard traffic to its own platforms. On the other hand, website traffic is very important. We can’t convert visitors and prospects unless we actually have a steady—or preferably, growing—website traffic to convert. Too often, we put too much emphasis on maximizing the conversion......

Continue Reading


SEO Content Marketing Strategy to Drive Leads and Sales

The center of SEO is good content. You can implement all the advanced optimizations and even  ‘buy’ the highest-quality backlinks out there. But, if your content is low-quality, you won’t get far with your SEO. On the other hand, SEO is also very important for content marketing. Ranking on the first page—or better, top 3 spot—of Google SERP remains one of the most reliable organic traffic sources for your content. In short, content marketing and SEO are inseparable, and it’s best to plan the two together as an integrated strategy to get......

Continue Reading


Effective B2B Lead Generation Strategy in 2021

In 2021 as the start of the new decade, it is a great time for us to re-evaluate our marketing and lead generation strategies we’ve used in the past decade. As we all know, the market has rapidly changed especially in the past three years or so. Thus, it’s necessary to adapt our strategy to meet the new demands of the market. In this guide, we will discuss all you need to know about B2B lead generation in 2021. Let us begin by discussing the most important factors to consider when planning......

Continue Reading


Inbound Marketing Strategy for Startups: 2020 Guide

Starting a new startup is certainly a challenging task, and arguably the biggest challenge at the beginning is how we can get our brand known by our target audience – building awareness. This is why implementing inbound marketing as early as possible is very important. Instead of pushing our message to the customer like in traditional marketing (or outbound marketing), inbound marketing focuses on attracting our target audience to come to us. The idea is, since your audience is already attracted to what you are offering, the conversion rate would be higher.......

Continue Reading


Effective Customer Acquisition Strategy for Startups in 2020

Your startup simply won’t grow if you can’t generate new customers, period. So, without a proper customer acquisition strategy for your startup, you are going to run into various problems along the way, and it’s going to be very difficult if not downright impossible to grow your business both B2B and B2C. On the other hand, figuring out which channel is the most effective and sustainable to use in generating new customers is often the biggest challenge for any business. In this guide, we will discuss all you need to know about how......

Continue Reading


Most Effective Content Marketing Strategy for Startups in 2020

There are generally three different types of how startups approached their content marketing: some thought of content marketing as secondary and so it’s not the focus of the early days of the startup. Some others, know that content marketing is important and implements it, but doesn’t really have a strategy and so it’s not fruitful. Only a select few startups properly plan their content marketing strategy, executes it well and so they can reap the long-term, sustainable benefits. In this guide, we will learn how we can become the third group. After......

Continue Reading