Paid Marketing

SEO vs. PPC - What's Right for Your Business?

There are certainly many ways to drive traffic to your website. However, it is no secret that there are two biggest channels: SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. Thus, the big debate of SEO vs PPC is always a hot topic. Some businesses are better off focusing on SEO strategies instead of relying on PPC. Some others will get more results with PPC, especially when the keyword competition is really though. Some, however, can get the most on getting the best of both worlds. So, which one is the best......

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Beginner's Guide: Setting Up Google Ads and Facebook Retargeting

The term “retargeting” has been the buzzword of the digital marketing world in recent years. You might have heard all the praises: extremely high ROI, incredible conversion rate, and there are even marketers that swore by retargeting as the most effective advertising method nowadays. However, what is retargeting? In this guide, we will discuss the basics of retargeting, and how to easily set up your retargeting campaign in no time at all.   What is Retargeting? First, we should clarify the common misconception regarding retargeting and remarketing. Although they are related to......

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