Digital marketing is the promotion of your products and services on the internet. It includes a range of tactics such as content marketing, search engine optimization (SEO), email marketing, and online advertisements to reach and engage customers online. Digital marketing plays a significant role in maximizing a brand’s online presence if it is done effectively. Therefore, to get better reach and conversions online, you should devise an effective digital marketing strategy to improve your site’s visibility and raise awareness about your products and services. This blog post will enlighten you about formulating......
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Startup companies need increased visibility for them to make it big in today’s competitive market environment. One of the amazing and proven ways of creating significant online presence is having a business website. Forbes affirms that through a website, startup companies are able to connect and communicate with their target audiences efficiently. Given the high level of significance that websites have for new businesses, IT managers and directors have a huge role in setting things up for quality results. Certainly, they have to get the ball rolling when it comes to connecting......
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In today’s trend of bootstrapping, it’s actually common for companies to run without a marketing leader or even without any marketing team at all. However, as the company grows, it would only make sense to add marketing leadership to improve your business’s marketing performance in achieving its marketing objectives. Yet, probably you are not ready to add a full-time marketing leader just yet: you might not have the budget to hire one, or you may feel that there isn’t enough leadership task to justify the cost. In this case, a fractional CMO......
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SEO, or Search Engine Optimization, improves your website’s ranking and by doing so can increase traffic to your site. It’s an extremely important part of your web content and any business or digital marketer needs to be aware of it and focus on optimizing their SEO strategy. If businesses want their clients to be able to locate their online content, keep a good online reputation, and create new leads, attention must be given to SEO. In fact, it is especially important for small local businesses to optimize for SEO for new leads......
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Getting backlinks has been and still is one of the most important ranking factors in determining a website’s ranking on the SERP (search engine results page). Thus, link building is still one of the most important tactics in SEO and should be the core focus of a high-performing B2B SEO strategy. However, link building can be easier said than done and can involve several different skillsets from content creation to relationship building to sales and general marketing knowledge. That is why in this guide, we will discuss all you need to know......
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While we can over-analyze SEO and make it as complex as possible, in its purest essence there are only two core aspects of SEO: Optimizing your content for SEO to provide more value to the human audience. Optimizing the technical SEO of your site so Google and the other search engines can properly index it. Thus, in performing an SEO audit, we actually only need to focus on these two areas. It’s a very common mistake to perform a too technical SEO audit, that can take weeks to complete—and even by then, due to......
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The trend of working from home is one that is a force to be reckoned with, especially when you consider the sheer number of people who enter the gig economy in exchange for their full-time, regular desk jobs. There are many reasons why workers may like to take on a freelancing job, either full time or on the side. Some of the more common reasons include the option to bolster their income, to help them make ends meet, or because they want a more flexible schedule. In fact, about 50% of the......
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SEO as a marketing channel is fairly unique compared to other channels like advertising or PR campaigns: SEO is mainly done in your own medium, so there isn’t any publishing cost associated with it. Compare it to, say, advertising, where you need to pay a certain fee to the ad publisher (i.e. Google Ads or Facebook Ads). With that being said, SEO can be 100% free if you are willing to do everything by yourself—and if you have the time—. This is simply not possible with most other marketing channels (again, for......
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It’s a fairly known secret that SEO is a long term game. The real question, then, is how long? In fact, as a digital marketing agency, “How long will it take me to get ranked #1 for X keyword?”, “How long will it take for my site to get on the first page of Google?”, or similar ones are among the most common questions we get asked for. The answer, however, is not that simple, and there is not a one-size-fits-all answer due to the many different variables involved in SEO. In......
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Digital marketing is nothing new. In fact, it is an inevitability brought on by the need for businesses to realize steady growth amid increasing competition within their markets. The increasing sophistication of digital tools has encouraged companies to refine their client acquisition strategies. Such strategies require insights into the needed formulas and skills that guarantee the best possible results. At most, the best they can do is to hire someone else to run their marketing for them. With the rise of “startup culture,” the market for outsourced digital marketing services has been......
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