Strategy


Local SEO Tactics and Strategies to Increase Traffic and Rankings

You may still bristle when hearing the acronym SEO, despite using the process in different ways for years in your online marketing. Yet, how many years have you focused your SEO on reaching leads nationally or internationally? While it’s always important to bring a worldwide presence on places like Google, this becomes less important if you want more in-store visitations. Focusing on local SEO is the solution you need to find valuable customers in your local area. Once found by prospective clients in your home city, you could find enough loyal customers......

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The Step-By-Step Guide to SEO for Startups

Building a startup company is both a fun and challenging activity. There are definitely a lot of things to focus on when building a startup, from developing your products to planning a killer marketing strategy to kickstart your sales. Yet, more often than not, startups don’t recognize SEO as an important part of their early marketing strategy. There are many reasons to this: SEO is a long-term game, SEO is difficult to apply or simply not believing that SEO is a valid strategy in 2018. SEO can be a really effective way......

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6 Steps to a Complete Marketing Strategy for SaaS Companies

You may think that SaaS marketing is all dry and business-like, a mirror image of old-school corporate B2B marketing. But stiff suits, trade shows, boring websites, and horrendous industry trade magazines have no place in the young and thriving SaaS sector. In fact, SaaS marketing strategy looks a lot like what you’d see for a B2C company: engaging, customer-focused, and data-driven. Here are six steps to creating a modern, effective marketing strategy for your SaaS business.   1. First, Know Your Metrics Unless you enjoy throwing money down a dark hole without......

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Seven Questions You Might Have About SEO in 2018

Search engine optimization might still mystify you, even if you’ve managed to learn all the basics to help your business. While you’ve maybe found some success with the process recently, what happens when you want to move to a more advanced level? You shouldn’t fret, because every business that works with SEO is bound to have questions sooner or later. What kind of questions do you have about some of the most confusing aspects? Take a look at some of the most common asked SEO questions we’re seeing this year. All have......

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How to Create a Successful SEO Strategy to Outrank Your Competitors

It seems businesses have had numerous perceptions about SEO over the years that waver between positive and negative. Those of you who remember the days when Black Hat SEO became a problem in the industry, your impression of SEO might be one of trouble. Or, if you understand the effectiveness of White Hat SEO, you may think it’s too complex to take on at the moment. While it’s important to adhere to White Hat SEO principles, your perceptions of SEO may also be one of cramming keywords into your content. Thinking of......

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12 Effective Digital Marketing Tactics and Strategies in 2018 and Beyond

When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2018, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......

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SEO & Ecommerce: The Ranking Factors That Even An SEO Sceptic Needs To Know

Does the thought of ‘doing SEO’ leave you cold? Not sure if it’s really relevant to your business?  Well — how does having more customers sound like to you?  A report into the importance of SEO found that the top site for a search had an average click-through rate (CTR) of 36.4%, with the second and third sites achieving a CTR of 12.5% and 9.5% respectively. While you might be skeptical about the importance of SEO to your ecommerce site, it’s unlikely you’ll be skeptical about the benefits of more customers clicking......

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Bringing More Local to Local SEO: 7 Further Steps to Your Business Being Found

As someone who’s finally delved into working with local SEO of late, how successful have you been at it? If going about it on your own, you’re perhaps missing a few steps that could still hurt your search results. No matter how much you think you know about local SEO, you’ll always find more to learn. It’s why you should always work with an expert when using local SEO. They’ll show you more of what’s possible so you don’t overlook anything. What you’ll discover is that there’s a lot more local in......

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In House SEO Vs SEO Agency Vs Freelancer Expert

You’ve learned the principles of SEO and its benefits (link to the previous article if necessary), and now you’ve made up your mind about investing in SEO. However, now comes the next question: how should you manage your SEO efforts? As we have understood, SEO is a long-term process that requires consistency. So, there are generally three approaches to managing your SEO: building your own in-house team, hiring an outsource SEO company or hiring an SEO expert freelancer (or a team of freelancers) to do the job. In this article, we will......

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50 Experts Share the Best B2B Marketing Strategies

If you are looking for sound business development strategies, there is no greater way to promote yourself than with digital marketing. There are over 1 billion websites in the world, with more being created by the second. This means that every second, there are web pages being made that are competing for the visitors that you want. A strong digital strategy can be the difference between a successful business and a bankrupt one. If you are in charge of a small to medium sized company and want to grow your online business, here are......

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