Strategy


12 Effective Digital Marketing Tactics and Strategies in 2018 and Beyond

When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2018, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......

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SEO & Ecommerce: The Ranking Factors That Even An SEO Sceptic Needs To Know

Does the thought of ‘doing SEO’ leave you cold? Not sure if it’s really relevant to your business?  Well — how does having more customers sound like to you?  A report into the importance of SEO found that the top site for a search had an average click-through rate (CTR) of 36.4%, with the second and third sites achieving a CTR of 12.5% and 9.5% respectively. While you might be skeptical about the importance of SEO to your ecommerce site, it’s unlikely you’ll be skeptical about the benefits of more customers clicking......

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Bringing More Local to Local SEO: 7 Further Steps to Your Business Being Found

As someone who’s finally delved into working with local SEO of late, how successful have you been at it? If going about it on your own, you’re perhaps missing a few steps that could still hurt your search results. No matter how much you think you know about local SEO, you’ll always find more to learn. It’s why you should always work with an expert when using local SEO. They’ll show you more of what’s possible so you don’t overlook anything. What you’ll discover is that there’s a lot more local in......

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In House SEO Vs SEO Agency Vs Freelancer Expert

You’ve learned the principles of SEO and its benefits (link to the previous article if necessary), and now you’ve made up your mind about investing in SEO. However, now comes the next question: how should you manage your SEO efforts? As we have understood, SEO is a long-term process that requires consistency. So, there are generally three approaches to managing your SEO: building your own in-house team, hiring an outsource SEO company or hiring an SEO expert freelancer (or a team of freelancers) to do the job. In this article, we will......

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50 Experts Share the Best B2B Marketing Strategies

If you are looking for sound business development strategies, there is no greater way to promote yourself than with digital marketing. There are over 1 billion websites in the world, with more being created by the second. This means that every second, there are web pages being made that are competing for the visitors that you want. A strong digital strategy can be the difference between a successful business and a bankrupt one. If you are in charge of a small to medium sized company and want to grow your online business, here are......

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How to Improve Your Google Rankings Without Getting Penalized

If you’re trying to figure out how to improve website ranking in Google, working on improving your website’s SEO can be one of the best things to do. Improving your SEO is one of the primary ways to get more traffic to your website, but it can also be a tricky process. The truth is, there are right ways and wrong ways to improve your site. Using blackhat SEO techniques can lead to disastrous results and may backfire. This can leave your site with worse rankings than it had before. Luckily, as long as you pay......

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