Strategy


For most B2B businesses, lead generation is often the most challenging aspect, and yet also the most important factor in driving growth. The more leads we can generate, the more we can expect conversions, and thus the more we can expect growth. However, in this competitive marketplace, B2B lead generation has never been this difficult. We face numerous challenges from the difficulty in qualifying leads to creating high-quality content consistently to monitoring the performance of your lead sources, among others. That is why, to start this 2019, we will need to update......

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Marketing Funnel For Mobile Apps: What You Need To Know

Many, if not all, traditional marketers are familiar with the concept of the marketing or sales funnel. It’s a model that was originally developed in 1898 by Elias St. Elmo, and it breaks down the various stages of a customer’s journey with a particular product or company. There are four stages that make up the traditional funnel: awareness, interest, desire and action. While these have evolved over time to reflect modern markets, these stages are still considered the rule of thumb. But as marketing efforts have shifted to focus on digital and......

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5 Essentials of Website Optimization for SEO in 2019

The New Year provides new opportunities to take your business to the next level. This is the perfect time to take a deep look at your website and marketing strategy. Most businesses have a website by this point, but many don’t invest a real effort into it. A website isn’t a static entity that you can set and forget. You need to make sure it is optimized and ready to deliver good results. In 2019, you need to implement some strategies to make sure your website ranks high on search engine results......

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How to Be Successful in Marketing for Enterprise Companies

Very often, small companies cannot compete with big companies when it comes to people power and resources. A big company can get financial backing and can ramp up hiring pretty quickly to get behind a bigger effort that’s going to end up helping them build their business. This is especially true when it comes to marketing. But even if resources and people differ, big companies may also not understand how to refocus their efforts when it comes to marketing. That means that the two sizes of businesses can use insights from each......

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50 Experts Share the Best B2B Marketing Strategies

If you are looking for sound business development strategies, there is no greater way to promote yourself than with digital marketing. There are over 1 billion websites in the world, with more being created by the second. This means that every second, there are web pages being made that are competing for the visitors that you want. A strong digital strategy can be the difference between a successful business and a bankrupt one. If you are in charge of a small to medium sized company and want to grow your online business, here are......

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Will 2019 Be Any Different For Marketing Professionals? Know What to Expect

As the year comes to an end, it’s time for marketing professionals to update their marketing strategies and make sure they are in the know about current trends. Online marketing, in particular, is fluid and constantly changing, and you need to constantly update and adjust your strategy. It’s important to read blogs, news updates, articles, and newsletters that focus on marketing trends so that you aren’t left behind. To start you off, here a few big ways marketing will be different in 2019.   Content Comes In Many Forms Content marketing is......

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Why Does SEO Need So Much Content & Why Does SEO Take So Long

Technically speaking, content advertising and search engine optimization (SEO) are two different phenomena; yet, they go hand in hand. At their very best, SEO and content form a bond that project websites to the top of the search engine rankings. However, this is only when the content and SEO are at their best, says Kevin Touchard, SEO Consultant at A+ Digital. He says poor SEO and content can cause Google fines/penalties that are somewhat impossible to recover from. ‘Content’ Explained? Well, there is no exact definition of content, says Kevin. But he......

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7 Things You Might Not Know About Accelerated Mobile Pages and How They Improve SEO

Doing SEO correctly for mobile is one of the most important things to focus on in business this year and into the coming years. If you’ve paid attention to mobile SEO recently, perhaps you’ve missed one recent development: Accelerated Mobile Pages. Otherwise known as AMP, this is an open-source initiative made to improve performance of content marketing and ads viewed on mobile devices. It’s another digital gift backed by Google (and Twitter) to help people like you improve your website load times on smartphones and tablets. Statistics show AMP increases web page......

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Six Practical Ways to Make Your B2B Marketing More Personalized

The B2B world was once known as being somewhat buttoned down in their approach to marketing. You may remember back to those days, simply because you sold industrial products to other businesses. While it may seem you sell B2B products that look alike or overly scientific in nature, it doesn’t mean you can’t differentiate yourself from competitors. Working with the right marketing consultants will help you stand out and personalize your efforts toward your customers. If you can treat your buyers like a good friend, you’ll do more toward making the B2B industry look......

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7 Effective Digital Marketing Strategies for Software Companies

As the internet evolves, digital marketing is becoming increasingly complex. More than 80% of people use the internet to find products and services before making an actual purchase. Whether you have a string of successful programs under your belt, or you’re steering the ship on a promising new software company, choosing the right online marketing strategy for your company is going to be crucial over the coming years. A recent Fronetics survey in 2017 found that 62% of B2B buyers relied on the internet as a core resource when searching for new......

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