Inbound Marketing for SaaS Companies: Your Ultimate Guide

Inbound marketing has been the buzzword of the digital marketing world during the past couple of years if not longer. In the SaaS environment, where SaaS content marketing is deemed integral, inbound marketing methodology is not a luxury, but a necessity. However, how can we actually implement the inbound marketing methodology to our SaaS business? While we can be all technical and answer it with complex techniques, SaaS inbound marketing is actually quite simple. Here, we will learn all about it. Before we begin, however, let us discuss a bit about the......

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SEO for SaaS: Actionable Tips on How to Grow Traffic for Your SaaS  Company

Marketing for SaaS businesses is fairly unique compared to other businesses: the sales cycle is surprisingly fast, with an average of just 40 days for SaaS products priced below $5,000. Meaning you don’t have a lot of room to nurture your prospects. The biggest challenge in SaaS marketing, however, is arguably about generating leads. SEO remains one of the most effective ways to generate more SaaS prospects, and in this guide we will learn how. First, we will discuss the right mindset in implementing SEO for SaaS.   Content is Definitely King,......

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7 Effective Digital Marketing Strategies for Software Companies

As the internet evolves, digital marketing is becoming increasingly complex. More than 80% of people use the internet to find products and services before making an actual purchase. Whether you have a string of successful programs under your belt, or you’re steering the ship on a promising new software company, choosing the right online marketing strategy for your company is going to be crucial over the coming years. A recent Fronetics survey in 2017 found that 62% of B2B buyers relied on the internet as a core resource when searching for new......

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