PPC Consultant



I help drive leads, increase sales, and grow revenue

I plan, execute, and manage Google Ads, Microsoft Ads and PPC campaigns on social media that grow your marketing and sales pipeline.


Hire a PPC Consultant for Your Business

Whether you have an in-house Google Ads and Adwords expert or are just starting to look for a PPC expert for your B2B, SaaS, software, startup, IT, or Technology company, I can help you accelerate growth with results-oriented digital marketing campaigns. As a PPC consultant, I will work with you as an extension or addition to your team to create and optimize your marketing and sales funnels, drive more sales qualified leads, and increase your revenue. I can help you:

Accelerate your company’s growth

Acquire new customers

Improve Inbound and Outbound Marketing

Automate your marketing and lead generation

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Building 7-Figure Companies with Inbound Marketing

Learn how founders, CEOs, execs and thought leaders use inbound marketing to grow B2B, SaaS, technology and startup companies from zero to 7 and 8-figure revenue.




Why Should You Hire a PPC Expert?


As a PPC consultant and expert, I bring over 10 years of digital marketing and web experience to help you plan and execute Google Ads campaigns that generate leads, improve sales, and grow MRR. Using the marketing attribution model, I identify and eliminate bottlenecks that prevent you from growing while also optimizing campaigns and channels that drive positive Return On Investment for your business.

Together with my clients, I work to define the ideal prospect persona and find mediums and channels to effectively target them with PPC campaigns. CEOs, VPs, Directors, and marketing managers in B2B, IT, software, startup, SaaS, and technology companies who engage my PPC consulting services find that their marketing now delivers leads on autopilot, allowing them to focus on scaling their companies.

Having an IT and web development background helps me see the complete picture and be able to set up marketing and sales funnels, tools, attribution models, tracking, and web plugins needed to streamline and optimize Google Ads and other PPC lead generation campaigns.


  • Have an experienced PPC consultant and growth marketer on your team for half the cost of a full-time junior marketer employee.
  • My planning and execution are always focused on growth, lead generation and sales.
  • Prioritizing Google Ads and PPC campaigns that diver the biggest growth opportunities
  • Short-term tactics will deliver results within the first 1-3 months.
  • Long-term tactics are focused on improving your brand awareness, lead generation from expert PPC services, growing trust in your brand, and establishing yourself as a thought leader in your industry over the span of 1-3 years.
  • I can help you manage your marketing operations, set up and configure tools and platforms, and hire other PPC experts to scale your company.
  • My expert PPC lead generation services are fully customizable and will only include strategies and tactics that will help you grow.

PPC CONSULTING SERVICES

With over 10 years of experience in digital marketing, I worked in enterprise and marketing agency settings as a PPC consultant and expert. I gained vast experience in organic and local SEO, content marketing, web design and development, paid advertising, email automation, and offered marketing services for B2B, SaaS, software, IT, startup and technology companies.



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Digital Marketing Strategy


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Mobile Marketing



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Search Engine Optimization


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Ecommerce Marketing



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Email Marketing


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Social Media Marketing



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Content Marketing


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Online Reputation Management



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Digital Advertising


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Conversion Rate Optimization



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Local SEO Services


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Web Design



Are We A Good Fit?


No matter what stage your company is at, working with PPC consultants can help you improve your customer acquisition strategy and grow revenue with performance-based PPC services. My PPC consulting pricing starts at $1500/month and is fully customizable to your company’s needs.


Just starting

  • You have an investor(s) or are a self-funded company that generates revenue, and you want to reinvest it into marketing, lead generation and hire a PPC consultant.
  • You are still figuring out product-market fit and need help with identifying your ideal customer profile and conducting market research.
  • You want to work with PPC consultant to establish your web presence and make it your main lead generation channel.

Growing company

  • You’ve figured out product-market fit and are now looking to compete with other companies on the market.
  • You’re doing at least $500k in ARR or are well funded.
  • You don’t have a strong online presence, and it’s hard for your prospects to find you online.
  • You have at least one full-time marketing expert on your team or are looking to add the first PPC consultant resource.

Established companies

  • You’ve been on the market for over 5 years, and your company is continuously growing.
  • You have a team of marketing experts that takes care of the website, email, social media, paid advertising, and other marketing campaigns.
  • You want to maximize all the key growth levers across your marketing and sales funnel and build a fully optimized growth engine.
  • You want to grow PPC traffic that will deliver you qualified leads and sales.

Who I Work With

Mike Khorev - SEO Expert and Digital Marketing Strategist

BUSINESS OWNERS AND EXECUTIVES

If you have an established B2B, SaaS, software, technology, startup or IT company and need help with building or optimizing your PPC campaigns to drive your sales pipeline, I can work with you as your PPC consultant and growth expert.

 

MARKETERS

I work with clients and agency-side marketing experts who are looking to start or improve their existing PPC and Google Ads campaigns. I can consult your team and execute PPC campaigns for you. When you work with me, I become a part of your team.


Book A PPC Strategy Call



Ready to Grow Your Company?

During our first 30 min call, we will discuss your current state as well as your short- and long-term goals. We will identify strengths and weaknesses in your PPC campaigns, and I can provide actionable insights and possible solutions to help you grow.

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PPC Consultant vs Agency vs In-house Marketers


What are some of the benefits of working with independent PPC consultants vs. agency or in-house PPC experts?

 

Hiring independent PPC consultants is a very popular option for many B2B, SaaS, Software, Startup and Technology business leaders who are looking for digital marketing services. PPC consultant knows a particular vertical or industry extremely well and keeps up to date on the latest strategies, tactics, and future trends. You will work directly with a consultant and usually save 50% of the cost of having an employee on your team. Since you hire PPC consultants for a specific project based on their skills, they are also generally more experienced than full-time staff.

  • Independent PPC consultants have more experience than marketing generalists you can find on the job market. PPC consultants work with multiple companies and projects and exposed to different strategies, tools, budgeting methods, marketing, and sales data and know exactly how to build and execute your strategy to deliver the best results.
  • Independent PPC consultants provide a personal level of service, the same as you would expect from your employees. They become trusted advisors that provide unique perspectives, challenge assumed strategy, help to avoid missed opportunities or potential issues.
  • Independent PPC consultants are not treated as employees, and you will save around 50% of your budget as a result of not having to cover payroll taxes, medical insurance, paid vacations, stationary holidays, and sick leave pay.
  • It’s much easier to budget, plan, and negotiate your contract with an independent PPC expert than committing to hiring an employee. You can end a contract with no strings attached if you don’t like the services or communication with the PPC consultant.


Marketing Tips and strategies to grow your business

I share my best growth strategies and marketing tactics for B2B, SaaS, Technology, Software, and IT companies on my blog. You can find actionable tips on how to grow your company with advanced digital marketing tools, SEO, social media, email marketing, and conversion rate optimization.



How long have you been working as a PPC and Google Ads consultant?

I have been working as a Google Ads manager and PPC consultant for over 7 years. My extensive experience in this field has allowed me to develop a deep understanding of the intricacies of PPC advertising and Google Ads management. I have successfully managed numerous campaigns for a diverse range of clients, spanning various industries and business sizes. With my years of hands-on experience, I have honed my skills in campaign optimization, keyword research, ad copywriting, and performance tracking leading to successful increase in conversion rate.

Can you provide examples of successful campaigns you have managed in the past?

Certainly! I have consistently delivered exceptional results for my PPC consulting clients through my strategic approach to Google Ads campaign management. One notable success story was a recent campaign I managed for a SaaS company, where I increased their conversion rate by 35% within the first month, resulting in a substantial boost in sales and revenue. Additionally, I have helped a B2B client achieve a 50% reduction in cost per acquisition through targeted keyword optimization and effective ad positioning. These are just a few examples of how my expertise and meticulous attention to detail have consistently translated into tangible, measurable success for my clients.

What industries or types of businesses have you worked with in your PPC and Google Ads career?

As a PPC consultant and Google Ads manager, I have had the privilege of working with a wide range of industries and businesses, including saas and technology, healthcare, finance, travel, and more. This diversity has provided me with valuable insights into the unique challenges and opportunities that different industries present in the realm of PPC and Google Ads advertising. Regardless of the industry or business type, my approach to PPC consulting services remains consistent: I conduct thorough research, understand the target audience, and craft tailored strategies to maximize the effectiveness of each campaign. My adaptability and industry expertise allow me to deliver customized solutions that align with the specific goals and objectives of my clients.

What strategies do you use to optimize PPC campaigns and maximize ROI?

My approach to optimizing PPC campaigns is multifaceted and data-driven. I start by defining clear goals & KPIs, conducting comprehensive keyword research, identifying high-value keywords that align with the client’s target audience and business objectives. I then craft compelling ad copy that resonates with users and test it to identify the most effective messaging and improving click-through rates. To maximize ROI, I closely monitor campaign performance, making data-backed adjustments to bidding strategies, targeting parameters, and ad placements as necessary. I also implement rigorous A/B testing to continually refine and improve the campaign’s effectiveness. By analyzing metrics such as click-through rates, conversion rates, and cost per conversion, I can identify areas of improvement and make data-driven decisions to ensure optimal Google Ads campaign performance and ROI.

Are you familiar with the latest updates and best practices in PPC and Google Ads?

Absolutely! Staying up-to-date with the latest updates, industry trends and best practices in PPC and Google Ads management  is a top priority for me. I actively engage with industry forums, attend relevant conferences and webinars, and participate in continuous learning opportunities to ensure that my knowledge is always current. I closely follow Google’s official updates, including changes to algorithms, ad formats, and targeting options. By staying ahead of the curve, my expert PPC consulting services leverage the latest features and strategies to deliver exceptional results for my clients. With my finger on the pulse of the industry, I can confidently navigate the ever-evolving PPC landscape and provide cutting-edge PPC consulting that drives success.

How do you conduct keyword research and select the most effective keywords for a campaign?

Keyword research is a crucial step in any successful PPC campaign, and I approach it with meticulous attention to detail. I utilize a combination of industry-leading tools and techniques to identify relevant keywords that have high search volume and strong commercial intent. By analyzing competitor data, user search patterns, and market trends, I am able to pinpoint the most effective keywords for each campaign. I also prioritize long-tail keywords and focus on targeting specific audience segments to maximize relevance and conversion potential. Additionally, I leverage keyword research tools to uncover valuable insights such as search volume, competition level, and cost-per-click estimates. By conducting thorough keyword research, I ensure that the chosen keywords align with the client’s goals and target audience, allowing for highly targeted and effective PPC  campaigns.

Can you explain your approach to ad copywriting and A/B testing for PPC campaigns?

Ad copywriting plays a critical role in capturing the attention of users and compelling them to take action. My approach to ad copywriting involves a combination of creativity, persuasive language, and data-driven insights. As a PPC consultant, I carefully craft compelling headlines, engaging ad descriptions, and impactful calls-to-action that resonate with the target audience. Furthermore, I understand the importance of A/B testing to optimize campaign performance. I create multiple ad variations and test different elements such as headlines, descriptions, and display URLs. Through rigorous testing and analysis, I identify the most effective combinations and continuously refine the ad copy to maximize click-through rates, conversions, and overall campaign success.

How do you track and measure the performance of PPC campaigns? What metrics do you prioritize?

Tracking and measuring campaign performance is crucial for understanding the effectiveness of PPC and Google Ads consulting services. I utilize robust tracking tools and implement conversion tracking codes to capture valuable data. The key metrics I prioritize include click-through rates (CTR), conversion rates, cost per conversion (CPA), return on ad spend (ROAS), and overall return on investment (ROI). By monitoring these metrics closely, I can identify strengths and areas for improvement within the campaign. I provide comprehensive reports and regular updates to clients, highlighting the key performance indicators and offering actionable insights for optimization. This data-driven approach allows me to make informed decisions, optimize campaigns, and consistently deliver outstanding results.

Are you experienced in managing PPC budgets and allocating funds across different advertising platforms?

Yes, I have extensive experience in managing PPC budgets and allocating funds strategically across various advertising platforms. I understand the importance of optimizing budget allocation to maximize ROI and achieve campaign goals. I conduct thorough research and analysis to identify the most effective platforms and channels for reaching the target audience. Whether it’s Google Ads, Bing Ads, social media advertising, or other relevant platforms, I leverage my PPC expertise to allocate budgets in a way that maximises your return on investment. I closely monitor campaign performance and make real-time adjustments to budget distribution based on data-driven insights. By adopting a strategic approach to budget management, I ensure that my clients get the most out of their advertising investment and achieve their desired outcomes with my Google Ads and PPC consulting services.

How do you stay up-to-date with industry trends and changes in the PPC and Google Ads landscape?

Staying up-to-date with industry trends and changes is a priority for me as a PPC and Google Ads consultant. I actively engage in continuous learning and professional development initiatives. I regularly attend industry conferences, participate in webinars, and join relevant online communities. Additionally, I follow industry-leading blogs, subscribe to newsletters, and closely monitor official updates from Google and other key platforms. By immersing myself in the latest industry developments, I can adapt quickly to changes, leverage new features and technologies, and implement cutting-edge PPC strategies. This commitment to staying informed ensures that I can provide my clients with the most up-to-date and effective PPC and Google Ads lead generation services, instilling confidence in my ability to navigate the dynamic PPC and Google Ads landscape and deliver exceptional results.

What is your pricing structure for PPC and Google Ads consulting services?

My pricing structure for PPC consulting and Google Ads management services is transparent and tailored to the specific needs and goals of each client. I understand that different businesses have different budgets and requirements, so I offer flexible options to accommodate various scenarios.

Typically, I offer two main pricing models: hourly rates and project-based fees. Hourly rates are suitable for clients who are looking to hire a PPC expert for ongoing support, campaign management, and optimization. The hourly rate reflects the time and expertise invested in their PPC campaigns, ensuring that they receive dedicated attention and regular monitoring.

For clients who prefer to hire an PPC consultant for a project-based approach, I provide a detailed proposal that outlines the scope of work, deliverables, and associated costs. This model is beneficial for one-time campaign setup, audits, or specific project requirements.

In both cases, I prioritize transparency and strive to provide competitive and fair pricing based on industry standards and the complexity of the work involved. I am open to discussing PPC consulting pricing options and finding a solution that aligns with the client’s budget and objectives.

Regardless of the pricing structure, my ultimate goal is to deliver exceptional value and results for my clients. I am committed to maximizing their return on investment and helping them achieve their business goals through strategic PPC and Google Ads consulting.