In the world of SEO, Ahrefs is certainly one of the most prominent tools used by many SEO marketers—veterans and beginners alike. However, Ahrefs is certainly not a perfect tool for everyone: some might think it’s too expensive and are looking for cheaper/free Ahrefs alternatives, some others might want different features and benefits. Here, we will discuss five of the best alternatives to Ahrefs available, but before we begin, let us discuss the benchmark: Ahrefs itself. A Brief Overview on Ahrefs Ahrefs is one of the most popular SEO tools/software available today.......
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The center of SEO is good content. You can implement all the advanced optimizations and even ‘buy’ the highest-quality backlinks out there. But, if your content is low-quality, you won’t get far with your SEO. On the other hand, SEO is also very important for content marketing. Ranking on the first page—or better, top 3 spot—of Google SERP remains one of the most reliable organic traffic sources for your content. In short, content marketing and SEO are inseparable, and it’s best to plan the two together as an integrated strategy to get......
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Why SEO For IT and Technology Companies Is Unique? Let’s carefully consider three factors: The number of people using search engines is increasing at a rapid rate, each and every year. There are over 3.5 billion searches being made daily. The search engine results page (SERP) has significantly improved since the early days of the internet. In the past, we only get website results, but now we can get various “rich” and interactive results from featured snippets to embedded results from Google Maps, The search engines—and especially Google—is now a very important......
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What Actually is B2B SEO? Most people know that SEO stands for Search Engine Optimization, and most also understood the basic concept that SEO is about optimizing your website to rank higher on Google’s—and other search engines’ — SERP. However, there are still many misconceptions surrounding B2B SEO, especially regarding the technicalities and purpose. First, B2B SEO is not a secret method to cheat the search engine’s algorithm so you can rank quickly. Instead, it’s a series of optimizations so your site—and your content— aligns better with Google’s goal, which in their......
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When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2021, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......
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In 2021 as the start of the new decade, it is a great time for us to re-evaluate our marketing and lead generation strategies we’ve used in the past decade. As we all know, the market has rapidly changed especially in the past three years or so. Thus, it’s necessary to adapt our strategy to meet the new demands of the market. In this guide, we will discuss all you need to know about B2B lead generation in 2021. Let us begin by discussing the most important factors to consider when planning......
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![Guide to Top 10 SEO Ranking Factors [2020 Update]](https://mikekhorev.com/wp-content/uploads/2020/10/Google_Ranking_Factors.png)
We all know how SEO is an ever-evolving field. Google and the other search engines regularly launch algorithm updates that will translate into changes in SEO ranking factors. So, it can be hard for us digital marketers to keep up with the latest developments. However, not being in the know of the latest SEO ranking factors won’t only put you at a disadvantage of getting your site ranked higher. In a worst-case scenario, our site might be penalized or even banned if there’s a sudden change in algorithms that can be addressed......
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SEO for SaaS businesses is fairly unique compared to other businesses: the sales cycle is surprisingly fast, with an average of just 40 days for SaaS products priced below $5,000. Meaning you don’t have a lot of room to nurture your prospects. The biggest challenge in SaaS marketing, however, is arguably about SaaS lead generation. SaaS SEO remains one of the most effective ways to generate more SaaS prospects, and in this guide, we will learn how. First, we will discuss the right mindset in implementing SEO for SaaS. Building 7-Figure Companies With SEO......
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While we can over-analyze SEO and make it as complex as possible, in its purest essence there are only two core aspects of SEO: Optimizing your content for SEO to provide more value to the human audience. Optimizing the technical SEO of your site so Google and the other search engines can properly index it. Thus, in performing an SEO audit, we actually only need to focus on these two areas. It’s a very common mistake to perform a too technical SEO audit, that can take weeks to complete—and even by then, due to......
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Lead generation is often the most important aspect of any business, but can also be the most challenging. If you can’t bring any leads, you simply can’t get new customers and grow your business. This is why we often measure a marketing team’s success in how many high-quality leads they can generate in a given amount of time. In startups, arguably lead generation is even more important: since the business hasn’t yet made any money, we have the challenge of generating as many leads as fast as possible so we can generate......
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