The concept of inbound marketing has been the buzzword of the marketing world in recent years. Yet, what actually is it? To put it simply, inbound marketing is about publishing relevant, valuable contents to attract your customers ‘inbound’. The opposite of this idea is what we understood as the ‘traditional’ outbound marketing, where we put our marketing materials outward to disrupt prospects with advertising, cold calls, events, or any other disrupting promotions. As we can see, the key principle is about minimizing disruption, and we have also suggested that the key aspect......
Continue Reading
Contrary to the common misconception, SEO is not a magic strategy where you can cheat the search engines to get ranked quickly and thus increase your traffic. On the other hand, SEO is a long-term game that requires consistency and hard labor. Thankfully, there are now a lot website analysis and SEO tools that can assist you in this long, often arduous process, and on this guide we will discuss 10 of them, which in our opinion, are some of the best ones available. Using these tools properly can turn your SEO......
Continue Reading
In recent years, the term ‘outbound marketing’ and especially ‘inbound marketing’ have been the buzzwords of the digital marketing world. Yet, what actually are they? Are they just new terms coined by marketers to sound ‘advanced’ and cool? So, in this guide, we will discuss the definition of the two, the key differences between the two marketing methods, and how you can develop a marketing strategy using the two concepts. Let us begin by discussing the definitions. Outbound Marketing: The Definition Outbound Marketing is actually just another name for “traditional marketing”,......
Continue Reading
A tech startup’s success often rides on the marketing efforts. No matter how good your product is, there will be no buyer if no one is aware of it. On the other hand, if you have a bad product, no amount of marketing can help. So, we should strive for the right balance, and on this guide, we will discuss some tips to develop a tech startup marketing plan, and how you can apply it. Let us begin. 1. Let Your Product Market Itself David Ogilvy, known as the ‘father of......
Continue Reading
The term “retargeting” has been the buzzword of the digital marketing world in recent years. You might have heard all the praises: extremely high ROI, incredible conversion rate, and there are even marketers that swore by retargeting as the most effective advertising method nowadays. However, what is retargeting? In this guide, we will discuss the basics of retargeting, and how to easily set up your retargeting campaign in no time at all. What is Retargeting? First, we should clarify the common misconception regarding retargeting and remarketing. Although they are related to......
Continue Reading
Here is the deal, 46% of Google searches are made with local intent, where the searcher is looking for a business or service near him/her. Also, more than 30% of mobile searches were made before the searcher is visiting a store. Those are just two of the amazing statistics showing the importance of local SEO, in short, if you are a business targeting your local audience, optimizing for local searches is a necessity for success. But, the question is, how? In this guide, we will learn all the ins and outs of......
Continue Reading
It’s no secret that more and more people are now using Google Maps. From finding walking directions to driving assistance in finding a new place to dine in, Google Maps is arguably the most important app provided by Google at the moment. If you are a brick-and-mortar business, or a business serving a local niche, not optimizing your listing on Google Maps is, put simply, missing out on a huge chunk of market, but yet many marketers are neglecting Google Maps marketing for one reason or another. In this guide, we will......
Continue Reading
During 2018, we have seen stagnancy in some marketing channels, and yet vast, rapid changes on others. However, I think most of us will agree that it has been an interesting year so far. With that being said, here we will again compile our predictions for the marketing trends in 2019. As we have always said, knowing the latest trends and working marketing strategies are very important aspects of staying ahead of the competition. Without further ado, let us begin with our first prediction. 1. Voice will be a more significant......
Continue Reading
More than 3.5 billion searches are made every single day on Google, and 46% of those are made by people looking for local businesses. So, it’s fairly obvious that if you are a local business, having a strong search presence is a must. However, another aspect we will need to consider is to actually know how we can track conversions from the search engine. Here, we will show you how. Below, we will discuss how we can track how many website visits and phone calls are generated from your Google Maps results.......
Continue Reading
While there have been so many changes in Google’s search algorithm in almost two decades, one thing is consistent: Google is aiming to deliver more personalizations for the searchers, and hyper-localization is a huge part of that mission. One of the key changes in this regards, is the inclusion of Google Maps results for local-related search queries. Pair this with the fact that more and more people are now using their mobile devices to make a search, a huge part of them using “near me” search queries to find local businesses near......
Continue Reading