Did you know that 46% of Google searches are local? And almost 80% of these local searches actually convert? (Shocking, right?) So, you’re missing out on a lot if your traditional SEO strategy is not backed up by some solid local SEO. But how do you know which local SEO tricks your website lacks? Answer: A local SEO audit. A local SEO audit is pretty much like a diagnostic tool, that gives you an overview of your current local SEO standing. It shows you areas that need work so that you can......
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Social media marketing has become very competitive and saturated in the past half decade or so. Thankfully, there are now various social media marketing tools that can help us get ahead, with various functions. Here, we will discuss 8 of the best social media marketing tools available, as well as how you can implement them in your digital marketing strategy. Let us begin. 1. Animoto Site: https://animoto.com/ Pricing: $9/month or $5/month if you subscribe for 1 year. (14-day free trial) Promo code: 20% off all plans with the promo code YAAAAAS What it does:......
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With the widespread use of technology, many businesses now operate on digital platforms. Those looking to get the most out of those platforms turn to Conversion Rate Optimization as a strategy. CRO refers to the process of increasing the percentage of visitors who do a desired action on your website. Some of the benefits of this include: Increased lead generation More sales Increased site traffic Better understanding of your visitors And all this without having to first increase traffic to your site. This article will explore what CRO is in detail before......
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The internet resembles a sprawling, constantly expanding collection of information. Search engines like Google act as its meticulous mapmakers, tirelessly working to make sense of this vast digital landscape. This process, known as indexing, is how your website becomes visible on the map – in search results. If your website isn’t indexed, it’s like a building tucked away on an uncharted side street, unlikely to be found by anyone. How quickly Google ads your website to its map depends on various factors. Imagine search engines consider things like how well-maintained your building......
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These days, the key to a winning marketing strategy is simple: put your customers first. When you understand what they really want and how to make their lives easier, you’re already ahead of the game. In this guide, we’ll break down how to create a customer-centric marketing strategy that not only makes your customers happy but helps your business grow. Ready to dive in? Let’s get started! Use Data to Drive Decisions To create a successful marketing strategy, data is essential. The key is not just gathering information but using it......
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B2B SEO is the salt and pepper in your recipe that makes your business visible, and the medium that keeps your customers aware of your existence. It entails creating digital content and strategies meant to attract business-to-business (B2B) audiences which then advance leads and conversions in a professional context. Long sales cycles mean there is a longer period of time for potential leads to progress from initial awareness to eventual conversion. Just as slow-cooked meat stews need preparation, long sales lead times require commitment as well. It is a strategic salsa of......
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Keyword research is arguably the most important part of any SEO strategy: by targeting the right keywords, you can allocate your time and resources to maximize your SEO results. However, how can we actually execute keyword research? There are many different guides for keyword research available. The thing is, each of them offers completely different instructions, that may end up confusing you in the end. This is mainly caused by the fact that keyword research for a certain business might need a different approach when compared to other companies, due to many......
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It’s likely that you’ve already learned how challenging it is to create a minimal viable product (MVP) for your software. You almost certainly made some errors along the way. But it’s important to keep in mind that creating an MVP is a difficult process that requires making difficult decisions and working within time and financial restrictions. Here are seven typical MVP development mistakes and steps you can take to avoid them. 1. Lack of Market Research One of the most significant mistakes that MVP developers can make is not conducting enough market......
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Building a startup company is both fun and challenging activity. There are definitely a lot of things to focus on when building a startup, from developing your products to planning a killer marketing strategy to kickstart your sales. Yet, more often than not, startups don’t recognize SEO as an important part of their early marketing strategy. There are many reasons for this: SEO is a long-term game, SEO is difficult to apply or simply not believe that SEO is a valid strategy in 2024. SEO can be a really effective way to......
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Growing an online store is like going on a big adventure that has lots of chances to do well but also some tough spots. Starting this journey, it’s really important to have good plans that help your store grow big and stay strong for a long time. You’ll find simple tips to expand your online store in this guide. 1. Evaluate Your Business’s Current Status Begin with a thorough analysis of where your business stands. To understand where your business currently stands, consider the following steps: Review Performance Metrics: Check your sales......
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