The B2B world was once known as being somewhat buttoned down in their approach to marketing. You may remember back to those days, simply because you sold industrial products to other businesses. While it may seem you sell B2B products that look alike or overly scientific in nature, it doesn’t mean you can’t differentiate yourself from competitors. Working with the right marketing consultants will help you stand out and personalize your efforts toward your customers. If you can treat your buyers like a good friend, you’ll do more toward making the B2B industry look......
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As the internet evolves, digital marketing is becoming increasingly complex. More than 80% of people use the internet to find products and services before making an actual purchase. Whether you have a string of successful programs under your belt, or you’re steering the ship on a promising new software company, choosing the right online marketing strategy for your company is going to be crucial over the coming years. A recent Fronetics survey in 2017 found that 62% of B2B buyers relied on the internet as a core resource when searching for new......
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Every now and then, Android app developers are not relenting in their quest to learn and adopt new strategies necessary for promoting their mobile applications both offline and online. Interestingly, the Internet has got lots of helpful and exciting posts, studies, reports, stats, and practical guides on how small and medium-sized app dev enterprises can find relevant resources to up their ante and succeed with digital marketing. It is actually good to know but what matters more is the application of the adopted strategies. Enhancing application development through marketing There are several......
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There are certainly many ways to drive traffic to your website. However, it is no secret that there are two biggest channels: SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. Thus, the big debate of SEO vs PPC is always a hot topic. Some businesses are better off focusing on SEO strategies instead of relying on PPC. Some others will get more results with PPC, especially when the keyword competition is really though. Some, however, can get the most on getting the best of both worlds. So, which one is the best......
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You may think that SaaS marketing is all dry and business-like, a mirror image of old-school corporate B2B marketing. But stiff suits, trade shows, boring websites, and horrendous industry trade magazines have no place in the young and thriving SaaS sector. In fact, SaaS marketing strategy looks a lot like what you’d see for a B2C company: engaging, customer-focused, and data-driven. Here are six steps to creating a modern, effective marketing strategy for your SaaS business. 1. First, Know Your Metrics Unless you enjoy throwing money down a dark hole without......
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Every year, there are new ideas continuously emerging and being implemented across various industries. Which is why smart business owners ask themselves the question, “What are the current trends in my business sector, and how can I take advantage of them?” If you are not asking this same question about your own business, now is the perfect time to start doing so. The rise and expansion of the internet has been the catalyst behind a plethora of innovations in many different industries. Nowadays, there are new ways of doing things intended to......
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When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2018, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......
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Today the internet is the number one source of information. All around the world, people rely on the global network to get information of all kinds. This is done majorly through search engines. Search engines such as Google and Baidu are two of the most visited websites on the internet. Google holds the most significant share of the search engine market. It is followed by Baidu which is the first licensed search engine based in China. Baidu is responsible for about 12.85% of all desktop searches and 4.57% of mobile searches. Bing......
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Does it seem to you that your competitors have much easier time winning new customers than you? As if they have sniffed a business opportunity where you thought none existed. If you are not on Instagram Stories, perhaps this is exactly what has happened. Launched in 2016, smart businesses have created a strong presence on this platform, leveraging its huge popularity among internet users to widen their audience and improve customer engagement. Maybe your competitors are using this 400-million-daily-user feature as a promising marketing platform to grow their business and gain a sizeable......
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Mobile devices; it’s probably two of the most used words. Smartphones have become almost an extensions of ourselves. Everything we do is already through mobile and forgetting this in your online marketing strategy can take you make you fail with your online presence. But why are they so important? The answer is simple. Almost half of the traffic your page receives comes from mobile devices. I say almost half because it depends on your sector and your target audience. Many sites have more 50% of the traffic that coming from mobile phones.......
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