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How to Teach Digital Marketing to University Students

Ask any student how they feel about marketing textbooks and you’ll get the same answer: they are darn boring! All those theories with nothing but a few practical examples scattered around… that’s not fun to read! The students get a case study or two, but everything is written in an outdated, boring format that’s based on the traditional way to transfer theoretical knowledge.  Of course; theories are important. That’s the foundation of marketing education, and all practices are built upon that foundation. But when you have so many options to make digital......

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It’s no secret that more and more people are now using Google Maps. From finding walking directions to driving assistance to finding a new place to dine in, Google Maps is arguably the most important app provided by Google at the moment. If you are a brick-and-mortar business, or a business serving a local niche, not optimizing your listing on Google Maps is, put simply, missing out on a huge chunk of market, but yet many marketers are neglecting Google Maps marketing for one reason or another. In this guide, we will......

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Why SEO Competitive Analysis is Necessary SEO, by nature, is a competition where you try to outrank other sites. This is why an initial competitive analysis is an essential part of any SEO implementation. When done correctly, you can get valuable insights into how your competitors are approaching their SEO strategy, which can generate various benefits such as: Get inspirations and ideas on how to build better content, which backlinks you should pursue and how, and which keywords that can be good opportunities, among other aspects Figure out your competitors’ strengths and......

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12 Effective Digital Marketing Tactics and Strategies in 2019 and Beyond

When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2019, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......

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For many small businesses, one of the biggest struggles is getting more prospects and customers, especially during the early stages of the business. Local SEO can be an effective solution for that problem: by ranking high on Google Maps, we can get more traffic, prospects, and ultimately, visitors. Yet, how can we effectively implement it? In this guide, we will learn how, from registering your Google Maps listing to optimizing your listing. First, however, let us begin by discussing the concept of local SEO.   What is Local SEO? Local SEO, in......

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For most marketers and organizations, the most common goal for their marketing activities is to drive more sales. Yet, surprisingly many marketing tactics and strategies are not aligned well with that goal. Many marketers assume that all “common” marketing activities, when done right, will in the end produce sales. While there’s some truth to that statement, there are certainly tactics that can drive conversions better than others. In this guide. we will share seven of those tactics, and by the end of this guide, you will be able to develop a marketing......

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Why Traditional Marketing Doesn’t Work Anymore Back in the days, the term “marketing” usually refers to buying advertising space in magazines, newspapers, TV spots, or billboards, or buying email and phone number lists to broadcast our promotional messages.  However, these  “traditional” marketing activities are no longer effective today, thanks to various reasons such as: Resistance to intrusive marketing, especially by younger people Various forms of ad blocker, even by Google itself,  rendering online advertising ineffective People care for social proofs like online reviews and peer recommendations more, no matter how good your......

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Without a proper marketing plan, it is arguably impossible to achieve optimal growth for any businesses, much less for B2B businesses where the size of the market is fairly small yet the competition is high. With that being said, this guide will discuss the necessary steps required to develop a B2B marketing plan: from figuring out the right channels to measuring their effectiveness. Let us begin.   Defining Your Goals Every plan is, in essence, made to accomplish a certain goal or goals. So, if your goal is not totally clear, not......

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B2B content marketing is a very challenging thing, especially because B2B audiences simply demand more value and information from you. On the other hand, communication is the core aspect of B2B marketing, and so content marketing is arguably even more important in a B2B setting compared to B2C. So, in this guide, we will attempt to discuss everything about B2B content marketing: from figuring out your audience to planning your topics to creating conversion devices for your content pieces. Yet, let us first discuss the main differences of B2B and B2C content......

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Improve Your Marketing Strategy with these 7 Digital Advertising Ideas

Digital advertising is an important part of any marketing strategy. If done right, it can be used to increase your online presence and eventually lead to more conversions. A strong digital presence is key to visibility and growing your customer base. It’s important to conduct some research into which platforms will work best for your company and its product. You’ll also want to focus on strong, creative, and branded visuals that will attract new interest and also become familiar to returning consumers. Improve your marketing strategy with these seven digital advertising ideas.......

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