As the year comes to an end, it’s time for marketing professionals to update their marketing strategies and make sure they are in the know about current trends. Online marketing, in particular, is fluid and constantly changing, and you need to constantly update and adjust your strategy. It’s important to read blogs, news updates, articles, and newsletters that focus on marketing trends so that you aren’t left behind. To start you off, here a few big ways marketing will be different in 2019. Content Comes In Many Forms Content marketing is......
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Twenty years ago, a small firm wasn’t able to compete with big companies and multinational corporations. But today, rules of doing business are totally different because of the internet. Organization of any size has a chance to attract the attention of a huge audience with the help of a well-designed website, social media and email marketing. If you want to grow your small business, you also have a great chance to succeed. Invest your time and energy in content marketing strategy implementation and you will be amazed by the results. Check the......
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Technically speaking, content advertising and search engine optimization (SEO) are two different phenomena; yet, they go hand in hand. At their very best, SEO and content form a bond that project websites to the top of the search engine rankings. However, this is only when the content and SEO are at their best, says Kevin Touchard, SEO Consultant at A+ Digital. He says poor SEO and content can cause Google fines/penalties that are somewhat impossible to recover from. ‘Content’ Explained? Well, there is no exact definition of content, says Kevin. But he......
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Doing SEO correctly for mobile is one of the most important things to focus on in business this year and into the coming years. If you’ve paid attention to mobile SEO recently, perhaps you’ve missed one recent development: Accelerated Mobile Pages. Otherwise known as AMP, this is an open-source initiative made to improve performance of content marketing and ads viewed on mobile devices. It’s another digital gift backed by Google (and Twitter) to help people like you improve your website load times on smartphones and tablets. Statistics show AMP increases web page......
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The B2B world was once known as being somewhat buttoned down in their approach to marketing. You may remember back to those days, simply because you sold industrial products to other businesses. While it may seem you sell B2B products that look alike or overly scientific in nature, it doesn’t mean you can’t differentiate yourself from competitors. Working with the right marketing consultants will help you stand out and personalize your efforts toward your customers. If you can treat your buyers like a good friend, you’ll do more toward making the B2B industry look......
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As the internet evolves, digital marketing is becoming increasingly complex. More than 80% of people use the internet to find products and services before making an actual purchase. Whether you have a string of successful programs under your belt, or you’re steering the ship on a promising new software company, choosing the right online marketing strategy for your company is going to be crucial over the coming years. A recent Fronetics survey in 2017 found that 62% of B2B buyers relied on the internet as a core resource when searching for new......
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Every now and then, Android app developers are not relenting in their quest to learn and adopt new strategies necessary for promoting their mobile applications both offline and online. Interestingly, the Internet has got lots of helpful and exciting posts, studies, reports, stats, and practical guides on how small and medium-sized app dev enterprises can find relevant resources to up their ante and succeed with digital marketing. It is actually good to know but what matters more is the application of the adopted strategies. Enhancing application development through marketing There are several......
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There are certainly many ways to drive traffic to your website. However, it is no secret that there are two biggest channels: SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. Thus, the big debate of SEO vs PPC is always a hot topic. Some businesses are better off focusing on SEO strategies instead of relying on PPC. Some others will get more results with PPC, especially when the keyword competition is really though. Some, however, can get the most on getting the best of both worlds. So, which one is the best......
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You may think that SaaS marketing is all dry and business-like, a mirror image of old-school corporate B2B marketing. But stiff suits, trade shows, boring websites, and horrendous industry trade magazines have no place in the young and thriving SaaS sector. In fact, SaaS marketing strategy looks a lot like what you’d see for a B2C company: engaging, customer-focused, and data-driven. Here are six steps to creating a modern, effective marketing strategy for your SaaS business. 1. First, Know Your Metrics Unless you enjoy throwing money down a dark hole without......
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Every year, there are new ideas continuously emerging and being implemented across various industries. Which is why smart business owners ask themselves the question, “What are the current trends in my business sector, and how can I take advantage of them?” If you are not asking this same question about your own business, now is the perfect time to start doing so. The rise and expansion of the internet has been the catalyst behind a plethora of innovations in many different industries. Nowadays, there are new ways of doing things intended to......
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