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Many companies are deeply related to the online environment and the digital economy. Thus, making sure the target audience can find the company online is often the most important factor in determining the company’s success. SEO, on the other hand, is one of the most effective channels in generating organic traffic and building online awareness, making it a very important aspect of a company’s digital marketing strategy. In this guide, we will learn about how we can use SEO strategy to improve organic traffic, generate leads, and ultimately, drive revenue. But first, let......

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B2B SEO Strategy

What Actually is B2B SEO? Most people know that SEO stands for Search Engine Optimization, and most also understood the basic concept that SEO is about optimizing your website to rank higher on Google’s—and other search engines’ — SERP. However, there are still many misconceptions surrounding B2B SEO, especially regarding the technicalities and purpose. First, B2B SEO is not a secret method to cheat the search engine’s algorithm so you can rank quickly. Instead, it’s a series of optimizations so your site—and your content— aligns better with Google’s goal, which in their......

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SEO for SaaS: How to Create an Effective SaaS SEO Strategy In 2022

SEO for SaaS businesses is fairly unique compared to other businesses: the sales cycle is surprisingly fast, with an average of just 40 days for SaaS products priced below $5,000. Meaning you don’t have a lot of room to nurture your prospects. The biggest challenge in SaaS marketing, however, is arguably about SaaS lead generation. SaaS SEO remains one of the most effective ways to generate more SaaS prospects, and in this guide, we will learn how. First, we will discuss the right mindset in implementing SEO for SaaS.   Building 7-Figure Companies With SEO......

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Effective B2B Lead Generation Strategy in 2022

In 2022 as the start of the new decade, it is a great time for us to re-evaluate our marketing and lead generation strategies we’ve used in the past decade. As we all know, the market has rapidly changed especially in the past three years or so. Thus, it’s necessary to adapt our strategy to meet the new demands of the market. In this guide, we will discuss all you need to know about B2B lead generation in 2022. Let us begin by discussing the most important factors to consider when planning......

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12 Effective Digital Marketing Tactics and Strategies in 2022 and Beyond

When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2022, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......

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How To Create A Website For Your Startup Company

Startup companies need increased visibility for them to make it big in today’s competitive market environment. One of the amazing and proven ways of creating significant online presence is having a business website. Forbes affirms that through a website, startup companies are able to connect and communicate with their target audiences efficiently. Given the high level of significance that websites have for new businesses, IT managers and directors have a huge role in setting things up for quality results. Certainly, they have to get the ball rolling when it comes to connecting......

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The Value of a Fractional CMO and When Do You Need One

In today’s trend of bootstrapping, it’s actually common for companies to run without a marketing leader or even without any marketing team at all. However, as the company grows, it would only make sense to add marketing leadership to improve your business’s marketing performance in achieving its marketing objectives. Yet, probably you are not ready to add a full-time marketing leader just yet: you might not have the budget to hire one, or you may feel that there isn’t enough leadership task to justify the cost. In this case, a fractional CMO......

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How To Plan and Execute B2B Inbound Marketing Strategy in 2020 and Onwards

For the past half-decade or so, inbound marketing has been a popular buzzword in the digital marketing world, both for B2B and B2C businesses. However, many B2B marketers and business owners still often mistake inbound marketing for something else, and so the execution might not be as effective as desired. So, what actually is B2B inbound marketing? To really define the concept of B2B inbound marketing, we have to first take a look at the concept of traditional marketing which we now understand as ‘outbound’ marketing. Traditional marketing efforts like advertising, the......

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Common Local SEO Mistakes That Are Negatively Affecting Your Business

SEO, or Search Engine Optimization, improves your website’s ranking and by doing so can increase traffic to your site. It’s an extremely important part of your web content and any business or digital marketer needs to be aware of it and focus on optimizing their SEO strategy. If businesses want their clients to be able to locate their online content, keep a good online reputation, and create new leads, attention must be given to SEO. In fact, it is especially important for small local businesses to optimize for SEO for new leads......

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White Hat Link Building Strategies To Grow Your Rankings and Traffic

Getting backlinks has been and still is one of the most important ranking factors in determining a website’s ranking on the SERP (search engine results page). Thus, link building is still one of the most important tactics in SEO and should be the core focus of a high-performing B2B SEO strategy. However, link building can be easier said than done and can involve several different skillsets from content creation to relationship building to sales and general marketing knowledge. That is why in this guide, we will discuss all you need to know......

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