Meta description: SEO in 2024: What’s changed? What’s staying the same? Learn the latest SEO best practices and how to improve your website’s ranking in search results. While digital marketing and SEO are infamous for being constantly evolving, arguably, SEO has undergone an even more drastic shift in the past year due to the rising popularity of AI in the mainstream market. Google—and other major search engines—have been increasingly adopting AI into their search algorithms, which has a very significant impact on how we should approach SEO. This phenomenon has made 2023......
Continue Reading
Generating leads is often the biggest challenge in B2B marketing, and on the other hand, no marketing efforts will bring any results if we have no qualified leads. On the other hand, the resource to learn about this is—not quite limited—, but confusing. Do a quick Google search about “B2B lead generation”, and you’ll get various content discussing different points that often contradict each other. Many of these articles are pure misinformation, that will further confuse an already-stressed B2B marketer. The Main Lead Source for B2B Is More Complex Than You......
Continue Reading
Digital marketing is constantly evolving, and we have seen many significant changes—both positive and negative—throughout 2022 and 2023. In late 2023, we have seen huge changes due to big data and AI implementation, as well as Google’s increasing use of featured snippets, among other platforms. In 2024, however, we can almost expect bigger—and ‘weirder’ — changes to hit the digital marketing world, some might be very relevant to change the digital marketing ecosystem as a whole. What are they? Below, we will outline 7 of the most prominent ones. 9 Top Digital......
Continue Reading
Here’s the catch: it’s only natural that it’s now harder than ever to get website traffic. More websites and blogs are being published every single day, people spend more time on social media and Youtube than going to websites, and Google with its featured snippets and infrastructure tend to hoard traffic to its own platforms. On the other hand, website traffic is very important. We can’t convert visitors and prospects unless we actually have a steady—or preferably, growing—website traffic to convert. Too often, we put too much emphasis on maximizing the conversion......
Continue Reading
E-commerce seems to be expanding without coming to an end. The almost two billion consumers who shop online provide retailers with a nearly endless number of prospective clients. How can you grab their interest? What will e-commerce platform users anticipate from them? According to 99 firms, 80% of US Internet users have made at least one purchasing decision. If you consider the global eCommerce stats, Google has listed approximately 12M to 24M sites, and the global retail sales value has reached $4.13 trillion in 2020. It’s crucial to keep up with the......
Continue Reading
When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2023, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......
Continue Reading
Social media marketing has become very competitive and saturated in the past half decade or so. Thankfully, there are now various social media marketing tools that can help us get ahead, with various functions. Here, we will discuss 8 of the best social media marketing tools available, as well as how you can implement them in your digital marketing strategy. Let us begin. 1. Animoto Site: https://animoto.com/ Pricing: $9/month or $5/month if you subscribe for 1 year. (14-day free trial) Promo code: 20% off all plans with the promo code YAAAAAS What it does:......
Continue Reading
What is the most effective way to market a local business in this digital era? The modern local marketing can be a very intimidating, since indeed, the landscape has significantly changed from the traditional local marketing we are all familiar with. Here, we will discuss how we should approach local marketing in 2023. However, let us begin by discussing the most important thing: the customers. How Local Customers Have Changed Every marketing effort should sprout from a thorough understanding of the market—our customers. So, before we begin, it’s important to understand......
Continue Reading
Lead generation is often the most important aspect of any business, but can also be the most challenging. If you can’t bring any leads, you simply can’t get new customers and grow your business. This is why we often measure a marketing team’s success in how many high-quality leads they can generate in a given amount of time. In startups, arguably lead generation is even more important: since the business hasn’t yet made any money, we have the challenge of generating as many leads as fast as possible so we can generate......
Continue Reading
Dear Hoteliers, remember those ghost-town lobbies and the revenue drop during the pandemic? Times were tough, but the world is gearing up to travel again. However, it’s not business as usual. The rules of the game have changed and it’s time for your strategy to change too. Let’s explore innovative hotel marketing strategies for this new era. Strategies to refill those rooms and get the cash flowing again. Ready to turn things around? Let’s dive in! 1. Social Media Savvy Do you recall folks endlessly scrolling through Instagram, longing for beach......
Continue Reading