Digital Marketing


How to Teach Digital Marketing to University Students

Ask any student how they feel about marketing textbooks and you’ll get the same answer: they are darn boring! All those theories with nothing but a few practical examples scattered around… that’s not fun to read! The students get a case study or two, but everything is written in an outdated, boring format that’s based on the traditional way to transfer theoretical knowledge.  Of course; theories are important. That’s the foundation of marketing education, and all practices are built upon that foundation. But when you have so many options to make digital......

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12 Effective Digital Marketing Tactics and Strategies in 2019 and Beyond

When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2019, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......

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For most marketers and organizations, the most common goal for their marketing activities is to drive more sales. Yet, surprisingly many marketing tactics and strategies are not aligned well with that goal. Many marketers assume that all “common” marketing activities, when done right, will in the end produce sales. While there’s some truth to that statement, there are certainly tactics that can drive conversions better than others. In this guide. we will share seven of those tactics, and by the end of this guide, you will be able to develop a marketing......

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Why Traditional Marketing Doesn’t Work Anymore Back in the days, the term “marketing” usually refers to buying advertising space in magazines, newspapers, TV spots, or billboards, or buying email and phone number lists to broadcast our promotional messages.  However, these  “traditional” marketing activities are no longer effective today, thanks to various reasons such as: Resistance to intrusive marketing, especially by younger people Various forms of ad blocker, even by Google itself,  rendering online advertising ineffective People care for social proofs like online reviews and peer recommendations more, no matter how good your......

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Without a proper marketing plan, it is arguably impossible to achieve optimal growth for any businesses, much less for B2B businesses where the size of the market is fairly small yet the competition is high. With that being said, this guide will discuss the necessary steps required to develop a B2B marketing plan: from figuring out the right channels to measuring their effectiveness. Let us begin.   Defining Your Goals Every plan is, in essence, made to accomplish a certain goal or goals. So, if your goal is not totally clear, not......

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We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one.   Targeting The Right Audience Knowing who to target and......

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How To Implement Inbound Marketing For SaaS Businesses

The concept of inbound marketing has been the buzzword of the marketing world in recent years. Yet, what actually is it? To put it simply, inbound marketing is about publishing relevant, valuable contents to attract your customers ‘inbound’. The opposite of this idea is what we understood as the ‘traditional’ outbound marketing, where we put our marketing materials outward to disrupt prospects with advertising, cold calls, events, or any other disrupting promotions. As we can see, the key principle is about minimizing disruption, and we have also suggested that the key aspect......

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Inbound VS Outbound Marketing: Which One Is More Effective

In recent years, the term ‘outbound marketing’ and especially ‘inbound marketing’ have been the buzzwords of the digital marketing world. Yet, what actually are they? Are they just new terms coined by marketers to sound ‘advanced’ and cool? So, in this guide, we will discuss the definition of the two, the key differences between the two marketing methods, and how you can develop a marketing strategy using the two concepts. Let us begin by discussing the definitions.   Outbound Marketing: The Definition Outbound Marketing is actually just another name for “traditional marketing”,......

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There’s no secret that the digital marketing world is now a very complex one involving all the different platforms, different marketing methods, and virtually endless possibilities. Thankfully, with the rise of complexity and saturation, also comes more digital marketing tools that can help ease the burden. However, with so many different online marketing tools available, it’s sometimes hard to know where to start. This is why in this opportunity, we have compiled 25 of the best options you can have to help you choose the right ones for your business. We will......

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5 Tips For Tech Startup Marketing Plan To Guarantee Exponential Growth

A tech startup’s success often rides on the marketing efforts. No matter how good your product is, there will be no buyer if no one is aware of it. On the other hand, if you have a bad product, no amount of marketing can help. So, we should strive for the right balance, and on this guide, we will discuss some tips to develop a tech startup marketing plan, and how you can apply it. Let us begin.   1. Let Your Product Market Itself David Ogilvy, known as the ‘father of......

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