How to Optimize Your Mobile Marketing
by Mike Khorev
Today’s online shoppers rely more and more on their smartphones for everyday tasks. From searching for a topic to consuming video content, users are always in reach of their device. It’s not just an increase in screen time – it’s estimated that mobile devices will contribute to 27% of all U.S. e-commerce sales by the end of 2018. This means that if your company doesn’t have mobile in your marketing strategy, you are already behind.
Because consumers are taking their activities on the go, they expect their online experience to be tailored to their needs. Things should be easy to pick and leave off, and content should be served at the right place at the right time. A poor mobile experience can quickly push your customers off to your competitors.
Mobile marketing is not just having a mobile-friendly website. Nor does it mean investing lots of money to launch an app. It’s the art of understanding your customers and putting your business in front of them. Whether they are visiting your website or opening your emails on their smartphones, your goal is to create appealing content that is relevant and easy to consume. Mobile marketing leads to higher engagement, which ultimately contributes to more conversions for your business.
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