How Different Types Of Marketing Work Together

Online or offline marketing? Return on investment. Customer demographic. Budget… the list could go on but when it comes to successfully marketing your business, there are many aspects that need careful consideration.

In the digital world in which we live, it is easy to assume that the only marketing channel worth investing in, is the online world. After all, all you need to do is throw out a few tweets with a discount code or launch a fun competition across your social media channels and you have everyone hooked.

But it takes more than this which is why considering who your customers are, where they are and how to best connect with them often leads companies and businesses of all sizes back to offline marketing.

Offline marketing – did it ever go away?

The truth is, offline marketing has never gone away and with large global companies still spending a portion of their budget on offline marketing methods, it makes sense to take a second look at offline promotional tools and methods.

A powerful combination

But as the team at Colour Graphics know, the combination of offline and online marketing is a powerful tool. Why choose one over the other, when pay-per-click adverts can guide people to your high street shop or, your poster campaign can lead customers to your online emporium?

But it is important to understand what all the offline and online marketing options are and deciding where your customers could be hanging out. And this is why Colour Graphics created an invaluable infographic that lists and links all these offline and online marketing tools together. It allows you to understand if guest posting is an ideal marketing vehicle for your business, or whether combining it with a billboard campaign would give it more mileage.

Take a look – which offline and online marketing tools would spell S-U-C-C-E-S-S for your business.