Even with all the new marketing channels, technologies, and tactics, email marketing remains the most effective marketing channel with the highest ROI. However, email marketing is also a highly competitive field. The average person can receive hundreds of emails in a single day, so a proper execution is necessary to capture your audience’s attention. Fortunately, there are various email marketing tools that can help you in planning, executing, and automating your email marketing, where you’ll need all the advantages you can get. Yet, with all the different options available, it can be......
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Contrary to the common misconception, SEO is not a magic strategy where you can cheat the search engines to get ranked quickly and thus increase your traffic. On the other hand, SEO is a long-term game that requires consistency and hard labor. Thankfully, there are now a lot website analysis and SEO tools that can assist you in this long, often arduous process, and on this guide we will discuss 10 of them, which in our opinion, are some of the best ones available. Using these tools properly can turn your SEO......
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If you are a business that is selling your product or service to a local audience, appearing in the top-3 spots of Google Maps listing can significantly improve visitations, phone calls, sign-ups, or any other desirable conversions. For example, if you are a restaurant in New York, specifically on Broadway, you would want to rank on the top-3 spots when people in Broadway is searching for “restaurants near me”. In the past, Google shows 7 results when people are searching for Google Maps-related queries (queries with specific location and “near me” queries),......
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Nowadays, there are various email marketing software available with various price ranges—a lot of them are free—. However, not all of them can make the cut as “enterprise-grade” to cater to the needs of enterprise email marketing. In this guide, we will help you determine the best enterprise-grade email marketing solutions that can fit your organization’s current needs—and available budgets. First, however, let us discuss one of the most frequently asked questions: What Qualifies An Enterprise Email Marketing Solutions From Ordinary Ones? Before we begin our discussion for the best enterprise......
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Generating leads is often the biggest challenge in B2B marketing, and on the other hand, no marketing efforts will bring any results if we have no qualified leads. On the other hand, the resource to learn about this is—not quite limited—, but confusing. Do a quick Google search about “B2B lead generation”, and you’ll get various content discussing different points that often contradict each other. Many of these articles are pure misinformation, that will further confuse an already-stressed B2B marketer. The Main Lead Source for B2B Is More Complex Than You......
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Businesses often the young ones, often mistaken their logos as the only branding requirement. But branding is a lot more than what it seems to be on the forefront. An attention-grabbing website and a sleek logo won’t be enough to get recognition your business deserves. Don’t get me wrong such elements are important but they are not going to build your emotional bond or a meaningful relationship with the customers. Numerous market studies have shown that customers choose brands that denote trust, quality and performance. Branding expert Melanie Spring in an interview......
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Digital marketing is constantly evolving, and we have seen many significant changes—both positive and negative—throughout 2022 and 2023. In late 2023, we have seen huge changes due to big data and AI implementation, as well as Google’s increasing use of featured snippets, among other platforms. In 2024, however, we can almost expect bigger—and ‘weirder’ — changes to hit the digital marketing world, some might be very relevant to change the digital marketing ecosystem as a whole. What are they? Below, we will outline 7 of the most prominent ones. 9 Top Digital......
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Here’s the catch: it’s only natural that it’s now harder than ever to get website traffic. More websites and blogs are being published every single day, people spend more time on social media and Youtube than going to websites, and Google with its featured snippets and infrastructure tend to hoard traffic to its own platforms. On the other hand, website traffic is very important. We can’t convert visitors and prospects unless we actually have a steady—or preferably, growing—website traffic to convert. Too often, we put too much emphasis on maximizing the conversion......
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SEO is, after all, a very important marketing investment. Before we decide to invest on a channel, we have to answer two very basic questions: How much is it going to cost me? And What is the ROI of SEO campaigns? However, calculating both the cost of SEO and the generated ROI can be quite complicated. On the one hand, there can be many variable costs tied to content creation, link building, site optimization, and so on. On the other hand, the actual revenue generated from organic search engine—as the result of......
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You may think that SaaS marketing is all dry and business-like, a mirror image of old-school corporate B2B marketing. But stiff suits, trade shows, boring websites, and horrendous industry trade magazines have no place in the young and thriving SaaS sector. In fact, SaaS marketing strategy looks a lot like what you’d see for a B2C company: engaging, customer-focused, and data-driven. Here are six steps to creating a modern, effective marketing strategy for your SaaS business. Building 7-Figure Companies With SEO Learn how founders, CEOs, execs and thought leaders use SEO and Content Marketing to......
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