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Should You Hire SEO consultant, SEO Agency or In-house SEO

SEO as a marketing channel is fairly unique compared to other channels like advertising or PR campaigns: SEO is mainly done in your own medium, so there isn’t any publishing cost associated with it. Compare it to, say, advertising, where you need to pay a certain fee to the ad publisher (i.e. Google Ads or Facebook Ads). With that being said, SEO can be 100% free if you are willing to do everything by yourself—and if you have the time—. This is simply not possible with most other marketing channels (again, for......

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6 B2B Lead Generation Ideas To Implement in 2020

What Is B2B Lead Generation? Simply put, lead generation is the process of attracting, engaging, and converting website visitors into leads. A lead, on the other hand, is basically anyone that has shown any signs of voluntary interest in your products and/or services. Since here we are mainly discussing B2B lead generation, then your leads—and target customers— are businesses and organizations that are in need of your product or service. Another important factor that is unique for the B2B environment is that there can be several different stakeholders in a single target......

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How Long Does SEO Take to Work and How to Rank on the First Page

It’s a fairly known secret that SEO is a long term game. The real question, then, is how long? In fact, as a digital marketing agency, “How long will it take me to get ranked #1 for X keyword?”, “How long will it take for my site to get on the first page of Google?”, or similar ones are among the most common questions we get asked for. The answer, however, is not that simple, and there is not a one-size-fits-all answer due to the many different variables involved in SEO. In......

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How to Generate Leads for Your Digital Marketing Agency

Digital marketing is nothing new. In fact, it is an inevitability brought on by the need for businesses to realize steady growth amid increasing competition within their markets. The increasing sophistication of digital tools has encouraged companies to refine their client acquisition strategies. Such strategies require insights into the needed formulas and skills that guarantee the best possible results. At most, the best they can do is to hire someone else to run their marketing for them. With the rise of “startup culture,” the market for outsourced digital marketing services has been......

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Content Marketing Strategy for Technology, Software and Startup Companies to Grow Traffic and Revenue

Content marketing for technology, startup and software companies is a very challenging thing, especially because B2B audiences simply demand more value and information from you. On the other hand, communication is the core aspect of B2B marketing, and so content marketing is arguably even more important in a B2B setting compared to B2C. So, in this guide, we will cover all aspects of the content marketing strategy for technology, startup and software companies: from figuring out your audience to planning your topics to creating conversion devices for your content pieces. Yet, let us first discuss the main differences between......

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How to Develop an Enterprise SEO Strategy to Drive Leads and Revenue

How should we plan an enterprise SEO strategy? SEO as a marketing channel consists of many different tactics and activities, and on the other hand, it is a very flexible channel where different businesses might require different strategic implementations. Thus, planning an SEO strategy for an enterprise company can be easier said than done, as we’ll need to consider many different variables to plan many different elements. With that being said, in this guide, we will discuss a step-by-step guide in planning an SEO strategy, and by the end of this guide,......

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SEO Optimization for Landing Pages to Drive More Traffic and Leads

Landing pages are a very important aspect of today’s digital marketing, especially as a lead generation and conversion device. Your website as a business element, has two main purposes: to attract your ideal audience and to convert them into actual prospects. A landing page is your main weapon in achieving both purposes. In this guide, we will learn how we can use SEO to maximize the landing page’s performance, and especially to generate more organic traffic to these landing pages. First, however, let us learn about the concept behind the landing pages.......

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SEO Services: What Does An SEO Company Do?

Do I actually need to outsource to an SEO agency? Can I just learn everything by myself? How much I considered okay to spend? Would working with a “full” digital marketing agency be a better bet? Those are some of the common questions to ask when considering an SEO expert or consultant—and all of them are valid ones—. A professional SEO company—as opposed to a generic (digital) marketing agency, has several unique and crucial roles. To really understand these roles, however, it’s important to first understand the right concept of SEO:  ......

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Nowadays, there are various email marketing software available with various price ranges—a lot of them are free—. However, not all of them can make the cut as “enterprise-grade” to cater to the needs of enterprise email marketing. In this guide, we will help you determine the best enterprise-grade email marketing solutions that can fit your organization’s current needs—and available budgets. First, however, let us discuss one of the most frequently asked questions:   What Qualifies An Enterprise Email Marketing Solutions From Ordinary Ones? Before we begin our discussion for the best enterprise......

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What Is Intent Data And What Are The Most Effective Ways To Use It To Drive Sales

In the digital age, our very lives are driven by data. From the moment we wake up and check the weather report on our phones, to when we travel in search of the best places to spend our vacations/ Nowadays, entire businesses are built on mere data, with ride-hailing services such as Grab and Uber being such successful businesses despite the fact that they do not own fleets of cars, or booking businesses like Agoda and Airbnb flourishing even when they don’t own any properties. The lives we lead are driven by......

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