Businesses often the young ones, often mistaken their logos as the only branding requirement. But branding is a lot more than what it seems to be on the forefront. An attention-grabbing website and a sleek logo won’t be enough to get recognition your business deserves. Don’t get me wrong such elements are important but they are not going to build your emotional bond or a meaningful relationship with the customers. Numerous market studies have shown that customers choose brands that denote trust, quality and performance. Branding expert Melanie Spring in an interview......
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People are turning away from Google to find information elsewhere for the first time in 20 years. AI-powered searches will handle about 50% of all consumer queries in 2025. The search scene is changing fast. ChatGPT draws over 400 million weekly users, which makes ChatGPT SEO crucial if you want your content discovered. Traditional SEO tactics don’t work the same way anymore, yet many site owners keep using them and wonder about poor results. Unlike Google’s single public algorithm, ChatGPT uses multiple factors to rank content. Your visibility depends on authority signals,......
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The Idea of Google Maps Marketing There are two ways to market your business on Google Maps. First, is to invest in Google’s local search ads. When people search for local businesses both in Google Maps or Google search, this local search ad will be displayed on top of other results. Local Search ads use Google’s standard CPC (Cost Per Click) model, so there’s not much strategy besides bidding more money according to your location and niche. The second, which will be our focus in this guide, is to rank organically on......
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A surprising statistic shows that 58% of Google searches end without clicks. Search engines are evolving rapidly, making AI search engine optimization essential. The AI-first era of search began in 2025. AI-generated summaries now appear in 47% of searches and have revolutionized how people find information. The statistics tell a compelling story. Your organic traffic can drop by 18% to 64% when these AI Overviews show up. Desktop click-through rates have fallen by two-thirds, while mobile rates have decreased by nearly half. The numbers for AI referrals to top websites paint a......
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What Is B2B Lead Generation? Simply put, lead generation is the process of attracting, engaging, and converting website visitors into leads. A lead, on the other hand, is basically anyone that has shown any signs of voluntary interest in your products and/or services. Since here we are mainly discussing B2B lead generation, then your leads—and target customers— are businesses and organizations that are in need of your product or service. Another important factor that is unique for the B2B environment is that there can be several different stakeholders in a single target......
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A surprising fact: almost 60% of Google searches in the U.S. don’t result in any clicks. This represents the new reality of ai seo implementation. Google’s AI Overview appears in up to 70% of B2B tech searches, causing both organic and paid click-through rates to drop by half or more. The old SEO playbook is becoming outdated faster than ever. People’s online information-seeking behavior is changing dramatically. Search engines like Google still attract 77% of users, but AI chat tools like ChatGPT now draw 23% of searches. ChatGPT dominates the generative AI......
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A surprising 67% of businesses now utilize AI for content and SEO. The cost might seem tempting, but choosing a SaaS SEO agency based on price alone could prove to be a critical mistake. The right B2B SaaS SEO agency delivers remarkable results. Their clients typically triple their organic traffic and see a 90% increase in lead generation. Sales grow by 60% year-over-year. The reality, however, is that not all SEO services deliver equal value. The SEO world has changed dramatically, yet many founders remain fixated on rankings alone. Traditional SEO agencies......
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In the world of SEO, Ahrefs is certainly one of the most prominent tools used by many SEO marketers—veterans and beginners alike. However, Ahrefs is certainly not a perfect tool for everyone: some might think it’s too expensive and are looking for cheaper/free Ahrefs alternatives, some others might want different features and benefits. Here, we will discuss five of the best alternatives to Ahrefs available, but before we begin, let us discuss the benchmark: Ahrefs itself. A Brief Overview on Ahrefs Ahrefs is one of the most popular SEO tools/software available today.......
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There are generally three different types of how startups approached their content marketing: some thought of content marketing as secondary and so it’s not the focus of the early days of the startup. Some others, know that content marketing is important and implements it, but doesn’t really have a strategy and so it’s not fruitful. Only a select few startups properly plan their content marketing strategy, executes it well and so they can reap the long-term, sustainable benefits. In this guide, we will learn how we can become the third group. After......
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Is SEO for software companies dead? On the contrary, SEO is alive and well, and more important than ever with all the changes that happened on Google and other search engines. It’s true, however, that SEO strategy for many software companies has changed dramatically since the early days of the internet and Google. With that being said, the strategy you’ve done in 2016 might not work. Here, we will show you an effective SEO strategy for your software company, after considering all the recent changes in Google’s algorithm and the introduction of......
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