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How to Optimize Your Mobile Marketing

Today’s online shoppers rely more and more on their smartphones for everyday tasks. From searching for a topic to consuming video content, users are always in reach of their device. It’s not just an increase in screen time – it’s estimated that mobile devices will contribute to 27% of all U.S. e-commerce sales by the end of 2018. This means that if your company doesn’t have mobile in your marketing strategy, you are already behind. Because consumers are taking their activities on the go, they expect their online experience to be tailored......

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What Are Push Notifications? What We Learned from Sending 40 Billion Messages

In today’s mobile-first environment there is an app for nearly everything and everyone. When a user downloads a mobile app they tend to gloss over the standard sign up process and, much like on the web, ignore reading the privacy policies and terms of service. One of these inconspicuous pop-ups is the privacy request from mobile apps to send notifications. Either accepting or denying these push notifications has a big impact on customer engagement and subsequent retention. Push notifications are the alerts and other messages sent by the application’s admin team that......

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How to Conduct a Social Media Audit

Are you continuously falling in your social media marketing strategy? Want to figure out how to get the best out of your social media campaigns? It’s time for you to run a Social Media Audit. If you don’t know what an Audit is I’ll guide you step-by-step on how you can run a social media audit to find out all the missing data points that you need to consider before starting your next campaign and make it a huge success. So let’s get started!   What is a Social Media Audit? In......

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How Different Types Of Marketing Work Together

Online or offline marketing? Return on investment. Customer demographic. Budget… the list could go on but when it comes to successfully marketing your business, there are many aspects that need careful consideration. In the digital world in which we live, it is easy to assume that the only marketing channel worth investing in, is the online world. After all, all you need to do is throw out a few tweets with a discount code or launch a fun competition across your social media channels and you have everyone hooked. But it takes......

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The perils of the internet – cybercrimes uncovered

Since its creation in the 1970’s, the internet has evolved into something truly monumental. From small beginnings of ARPANET and NSDNET in the 90’s through the TCP/IP configuration we have today, the internet has grown exponentially – more than anyone could have envisioned. As the internet has developed, however, so has fraudulent and criminal activity. For every 1,000 people who use the internet properly, there is that one person who uses it to conduct criminal activities which are known as cybercrime – crimes that are conducted online or through the internet. Cybercrimes......

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Local SEO Ranking Factors to Help Your Business Rank on Google

We all know how local SEO is a whole different game, compared to general SEO strategies. However, the basic principles behind the two remain similar. Unsurprisingly, the biggest question behind the two strategies is also similar: what are the factors, or signals that will determine the SEO ranking? So, this guide will attempt to answer that question, specific to local SEO strategy. As with general SEO, there are hundreds of factors that will affect your local SEO ranking. However, the principle remains the same: it’s not about doing every single thing right, but......

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8 SEO Myths: What Are the Most Questionable Ones for 2018 and Beyond?

It seems a lot of things in digital marketing develop myths over time, which only makes it more difficult for beginners like you to find truth. SEO is one of those digital marketing techniques that have more myths than arguably anything else. A lot of these myths developed due to ubiquitous online tutorials trying to simplify the process. While you can do SEO well with a little knowledge, it doesn’t have to become complex to a point of confusion. What’s important is to go after the myths and debunk them so you......

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The Importance of Social Media in Ecommerce

As I was searching for the newest trends in social media, I stumbled upon a very insightful block of information that I thought I had to share. This is about how social media platforms have been a powerful tool for many eCommerce websites. But that’s not simply because they have large audiences and the ability to direct them towards new products or attractive deals. On social media, you can also engage with the audience to create a sense of community, as the sports giant Nike shows through its ingenious social media campaigns.......

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Step-By-Step Guide To Evaluating an SEO Company

In our previous post we have discussed the importance of planning your SEO manpower. We have also discussed that there are generally three options to achieve this: building your in-house team, outsourcing to an SEO company, and hiring an SEO expert freelancer. Outsourcing to an SEO company is generally the most beneficial option, especially for businesses willing to try SEO for the first time. Not only it is generally the most affordable, you can generally get the whole end-to-end package. So, you wouldn’t need to worry about executing the plan and planning contents......

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Local SEO Tactics and Strategies to Increase Traffic and Rankings

You may still bristle when hearing the acronym SEO, despite using the process in different ways for years in your online marketing. Yet, how many years have you focused your SEO on reaching leads nationally or internationally? While it’s always important to bring a worldwide presence on places like Google, this becomes less important if you want more in-store visitations. Focusing on local SEO is the solution you need to find valuable customers in your local area. Once found by prospective clients in your home city, you could find enough loyal customers......

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