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Should You Hire SEO consultant, SEO Agency or In-house SEO

SEO as a marketing channel is fairly unique compared to other channels like advertising or PR campaigns: SEO is mainly done in your own medium, so there isn’t any publishing cost associated with it. Compare it to, say, advertising, where you need to pay a certain fee to the ad publisher (i.e. Google Ads or Facebook Ads). With that being said, SEO can be 100% free if you are willing to do everything by yourself—and if you have the time—. This is simply not possible with most other marketing channels (again, for......

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The Step-By-Step Guide to SEO for Startups

Building a startup company is both fun and challenging activity. There are definitely a lot of things to focus on when building a startup, from developing your products to planning a killer marketing strategy to kickstart your sales. Yet, more often than not, startups don’t recognize SEO as an important part of their early marketing strategy. There are many reasons for this: SEO is a long-term game, SEO is difficult to apply or simply not believing that SEO is a valid strategy in 2021. SEO can be a really effective way to......

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6 B2B Lead Generation Ideas To Implement in 2020

What Is B2B Lead Generation? Simply put, lead generation is the process of attracting, engaging, and converting website visitors into leads. A lead, on the other hand, is basically anyone that has shown any signs of voluntary interest in your products and/or services. Since here we are mainly discussing B2B lead generation, then your leads—and target customers— are businesses and organizations that are in need of your product or service. Another important factor that is unique for the B2B environment is that there can be several different stakeholders in a single target......

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How to Calculate SEO ROI: Should You Invest into SEO Services?

SEO is, after all, a very important marketing investment. Before we decide to invest on a channel, we have to answer two very basic questions: How much is it going to cost me? And What is the ROI of SEO campaigns? However, calculating both the cost of SEO and the generated ROI can be quite complicated. On the one hand, there can be many variable costs tied to content creation, link building, site optimization, and so on. On the other hand, the actual revenue generated from organic search engine—as the result of......

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How Long Does SEO Take to Work and How to Rank on the First Page

It’s a fairly known secret that SEO is a long term game. The real question, then, is how long? In fact, as a digital marketing agency, “How long will it take me to get ranked #1 for X keyword?”, “How long will it take for my site to get on the first page of Google?”, or similar ones are among the most common questions we get asked for. The answer, however, is not that simple, and there is not a one-size-fits-all answer due to the many different variables involved in SEO. In......

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How to Generate Leads for Your Digital Marketing Agency

Digital marketing is nothing new. In fact, it is an inevitability brought on by the need for businesses to realize steady growth amid increasing competition within their markets. The increasing sophistication of digital tools has encouraged companies to refine their client acquisition strategies. Such strategies require insights into the needed formulas and skills that guarantee the best possible results. At most, the best they can do is to hire someone else to run their marketing for them. With the rise of “startup culture,” the market for outsourced digital marketing services has been......

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Content Marketing Strategy for Technology, Software and Startup Companies to Grow Traffic and Revenue

Content marketing for technology, startup and software companies is a very challenging thing, especially because B2B audiences simply demand more value and information from you. On the other hand, communication is the core aspect of B2B marketing, and so content marketing is arguably even more important in a B2B setting compared to B2C. So, in this guide, we will cover all aspects of the content marketing strategy for technology, startup and software companies: from figuring out your audience to planning your topics to creating conversion devices for your content pieces. Yet, let us first discuss the main differences between......

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How to Develop an Enterprise SEO Strategy to Drive Leads and Revenue

How should we plan an enterprise SEO strategy? SEO as a marketing channel consists of many different tactics and activities, and on the other hand, it is a very flexible channel where different businesses might require different strategic implementations. Thus, planning an SEO strategy for an enterprise company can be easier said than done, as we’ll need to consider many different variables to plan many different elements. With that being said, in this guide, we will discuss a step-by-step guide in planning an SEO strategy, and by the end of this guide,......

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SEO Optimization for Landing Pages to Drive More Traffic and Leads

Landing pages are a very important aspect of today’s digital marketing, especially as a lead generation and conversion device. Your website as a business element, has two main purposes: to attract your ideal audience and to convert them into actual prospects. A landing page is your main weapon in achieving both purposes. In this guide, we will learn how we can use SEO to maximize the landing page’s performance, and especially to generate more organic traffic to these landing pages. First, however, let us learn about the concept behind the landing pages.......

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SEO Services: What Does An SEO Company Do?

Do I actually need to outsource to an SEO agency? Can I just learn everything by myself? How much I considered okay to spend? Would working with a “full” digital marketing agency be a better bet? Those are some of the common questions to ask when considering an SEO expert or consultant—and all of them are valid ones—. A professional SEO company—as opposed to a generic (digital) marketing agency, has several unique and crucial roles. To really understand these roles, however, it’s important to first understand the right concept of SEO:  ......

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