How can we create a website? In the past, the answer is to hire a professional web designer to design the website, and a professional web developer to code the site. Not only it’s typically an expensive process, but also complicated and time-consuming. Fortunately, today we live in an easier time with the availability of various website builders using the WYSIWYG (What You See is What You Get) philosophy. Today, we can create a beautiful website with just the cliks of your mouse. In the past decade, the website builder industry has......
Continue Reading
WordPress has been the most popular blogging and website platform/builder for quite a long time, and not without its reasons. It’s free, it’s reliable, and there are various resources and plugins contributed by the huge WordPress community, making it a very well-rounded, stable platform. However, WordPress certainly isn’t the perfect solution for everyone. There are some of us who might be looking for an easier alternative, and there are some others who might be looking for more customization opportunities. Here, we will discuss 6 of the best WordPress alternatives in 2024. Yet,......
Continue Reading
Lead generation is often the most important aspect of any business, but can also be the most challenging. If you can’t bring any leads, you simply can’t get new customers and grow your business. This is why we often measure a marketing team’s success in how many high-quality leads they can generate in a given amount of time. In startups, arguably lead generation is even more important: since the business hasn’t yet made any money, we have the challenge of generating as many leads as fast as possible so we can generate......
Continue Reading
If you are looking for sound business development strategies, there is no greater way to promote yourself than with digital marketing. There are over 1 billion websites in the world, with more being created by the second. This means that every second, there are web pages being made that are competing for the visitors that you want. A strong digital strategy can be the difference between a successful business and a bankrupt one. If you are in charge of a small to medium sized company and want to grow your online business, here are......
Continue Reading
In the world of SEO, and digital marketing in general, SEMRush is one of the most prominent tools available with a well-rounded set of features for all your SEO needs. It has a powerful keyword research and keyword suggestion tool, in-depth domain analytics with versatile (and real-time) reporting, and a very useful backlinks analytics feature, among others. However, SEMRush certainly isn’t perfect by any means. There are plenty of SEMRush alternatives with lower price tags (or even totally free), and there are tools that are better in certain aspects. Here, we will......
Continue Reading
B2B SaaS marketing strategy is tough. Not selling a physical product already possess its own challenge, but the recurring revenue model—that is not familiar to many people— can further complicate things from conversion to cash flow management issues. Not to mention, SaaS marketing can be very demanding, where not only growth but rapid growth is the requirement to stay in business. With that being said, in this guide, we will discuss all the ins and outs of SaaS marketing strategy for B2B companies in 2024. Building 7-Figure Companies With SEO Learn how founders,......
Continue Reading
The technology industry is rapidly evolving with each and every passing year. The needs of the customers are always changing, and so their behaviors. We should also consider the fact that there will always be a new influx of competitors. So, there is not one single marketing tactic that can fit every situation, and most likely you will need to experiment with all the different ones. However, here we will discuss five of the most effective marketing tactics and strategies for technology companies in 2024. All of them are relatively future-proof and......
Continue Reading
SEO isn’t rocket science. But keyword research and other SEO practices are complicated. So instead, think of search engine optimization as a policy Google uses to get you to provide helpful and authentic content. But it’s not as easy as taking the first seed keywords you see on a keyword tool. Unless you’re an established brand, algorithms only favor content that helps an audience solve a specific – this is called search intent. Keyword research is the discovery of relevant keywords for your prospect’s search intent at different stages of the buyer......
Continue Reading
What Is Actually “Hosting” a Website? In a nutshell, hosting a website simply means uploading and storing the files related to your website on a server. A server, on the other hand, is a dedicated computer (or can be just a program within a computer, or another device) that is tasked with storing and managing resources. The server is a centralized resource—in this case— for the website. This process allows other people—from all around the globe— to “pull’ the necessary resources from this server and view your website. The server’s main task......
Continue Reading
In the world of SEO, Ahrefs is certainly one of the most prominent tools used by many SEO marketers—veterans and beginners alike. However, Ahrefs is certainly not a perfect tool for everyone: some might think it’s too expensive and are looking for cheaper/free Ahrefs alternatives, some others might want different features and benefits. Here, we will discuss five of the best alternatives to Ahrefs available, but before we begin, let us discuss the benchmark: Ahrefs itself. A Brief Overview on Ahrefs Ahrefs is one of the most popular SEO tools/software available today.......
Continue Reading