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Top 5 Email Marketing Tools in 2020

Even with all the new marketing channels, technologies, and tactics, email marketing remains the most effective marketing channel with the highest ROI. However, email marketing is also a highly competitive field. The average person can receive hundreds of emails in a single day, so a proper execution is necessary to capture your audience’s attention. Fortunately, there are various email marketing tools that can help you in planning, executing, and automating your email marketing, where you’ll need all the advantages you can get. Yet, with all the different options available, it can be......

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Here’s How You Can Boost Your Lead Generation

Lead generation is a core part of most effective digital marketing campaigns. Before you can even nurture interested buyers for your product or service, you need to have a system that allows new prospects to enter your funnel. Lead generation strategies and software provides the necessary tools and processes for acquiring new business. Going beyond the needed resources and tools, how you build and maintain a lead generation campaign is what enables you to secure potential customers who will help you grow your business. Surprisingly, you don’t have to spend a lot......

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Local Marketing in 2020: 3 Important Areas To Focus On

What is the most effective way to market a local business in this digital era? The modern local marketing can be a very intimidating, since indeed, the landscape has significantly changed from the traditional local marketing we are all familiar with. Here, we will discuss how we should approach local marketing in 2020. However, let us begin by discussing the most important thing: the customers.   How Local Customers Have Changed Every marketing effort should sprout from a thorough understanding of the market—our customers. So, before we begin, it’s important to understand......

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Top 7 Shopify Alternatives 2020

A Brief Overview on Shopify Shopify—as the benchmark of this list— is built in one goal in mind: providing users with a solution to build a working online store quickly, even when the user has no programming knowledge. So, the main highlight of Shopify is its ease of use even for complete beginners, with various templates to choose from for both branding and functional purposes.  Although we’ve stated that you don’t need any technical knowledge to build a store with Shopify, having HTML and CSS proficiency will allow you to have more......

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Your Ultimate Guide to Google Maps Marketing in 2020

The Idea of Google Maps Marketing There are two ways to market your business on Google Maps. First, is to invest in Google’s local search ads. When people search for local businesses both in Google Maps or Google search, this local search ad will be displayed on top of other results. Local Search ads use Google’s standard CPC (Cost Per Click) model, so there’s not much strategy besides bidding more money according to your location and niche. The second, which will be our focus in this guide, is to rank organically on......

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  If you really stop to think about it, the average person probably spends most of their waking hours connected to the internet. And with the smartphone becoming more and more sophisticated, it’s really easy to see why. Companies are jumping on the bandwagon and making themselves more visible to potential audiences using a mobile device. But what happens when everybody starts to join the smartphone party? The end result is a chaotic mess of information crammed into such a small screen. You may have experienced this yourself: you check your email......

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Mailchimp, as one of the oldest email marketing tools available, is still leading the industry amidst the saturated competition. One of the biggest reasons, is the fact that it’s a well-rounded tool that is very easy to use with its rich set of features. However, Mailchimp is certainly not the perfect tool for all situations, there are other Mailchimp alternatives that offer different features, more advanced functionalities, and different price ranges. Below, we will discuss 6 of the best of these Mailchimp alternatives. However, let us begin with a brief discussion of......

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Technical SEO Checklist: Guide For Non-Technical Marketers

There are three key aspects to SEO: content—or keyword—optimizations, getting backlinks (the one we call off-site optimization), and technical optimization, where content and technical optimizations are combined into on-page SEO. Arguably, technical SEO is the most challenging of the three, and often becomes the cause of headache for marketers that are not familiar with coding. Technical SEO is also where issues often occur, which can lead to a major confusion if we don’t know the root cause. Here, we will share our version of the technical SEO checklist, listing all the important......

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WordPress has been the most popular blogging and website platform/builder for quite a long time, and not without its reasons. It’s free, it’s reliable, and there are various resources and plugins contributed by the huge WordPress community, making it a very well-rounded, stable platform. However, WordPress certainly isn’t the perfect solution for everyone. There are some of us who might be looking for an easier alternative, and there are some others who might be looking for more customization opportunities. Here, we will discuss 6 of the best WordPress alternatives in 2020. Yet,......

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Top 5 Ahrefs Alternatives 2020

In the world of SEO, Ahrefs is certainly one of the most prominent tools used by many SEO marketers—veterans and beginners alike. However, Ahrefs is certainly not a perfect tool for everyone: some might think it’s too expensive and are looking for cheaper/free Ahrefs alternatives, some others might want different features and benefits. Here, we will discuss five of the best alternatives to Ahrefs available, but before we begin, let us discuss the benchmark: Ahrefs itself.   A Brief Overview on Ahrefs   Ahrefs is one of the most popular SEO tools/software......

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