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It’s likely that you’ve already learned how challenging it is to create a minimal viable product (MVP) for your software. You almost certainly made some errors along the way. But it’s important to keep in mind that creating an MVP is a difficult process that requires making difficult decisions and working within time and financial restrictions. Here are seven typical MVP development mistakes and steps you can take to avoid them. 1. Lack of Market Research One of the most significant mistakes that MVP developers can make is not conducting enough market......

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How SEO Helped Time Doctor Become a 7 Figure SaaS Company and Generate 20,000 Trials Per Month

Is ranking on the first page of Google and SEO all that important for SaaS and technology companies? Wouldn’t it be easier if I just pay for ads? What’s the value, is it worth the investment and will it help increase the revenue? Those are the questions I’ve been always asked by marketing leaders, company executives, founders and investors all the time. Like it or not, the search engines and especially Google are now very important in so many aspects of our lives and when we are looking for products and services......

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SEO For IT and Technology Companies in 2024: Your Ultimate Guide

Why SEO For IT and Technology Companies Is Unique? Let’s carefully consider three factors: The number of people using search engines is increasing at a rapid rate, each and every year. There are over 3.5 billion searches being made daily. The search engine results page (SERP) has significantly improved since the early days of the internet. In the past, we only get website results, but now we can get various “rich” and interactive results from featured snippets to embedded results from Google Maps, The search engines—and especially Google—is now a very important......

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How Incapsula Doubles Their Business Year Over Year With SEO, Content Marketing and CRO

I’ve recently listed another great interview with Tim Matthews, who was a VP of marketing at Incapsula (now Imperva). Incapsula/Imperva is a cloud service that accelerates and secures websites of any kind and had $1.5 billion market capitalization at the time of the interview. Incapsula accelerates all the good content and block all the attack traffic and keep websites safe, so they can do what they’re meant to do. Tim emphasized the importance of SEO and content marketing in their customer acquisition strategy and shared some numbers they were able to achieve: Market Capitalization: $1.5 billion Protects: 5,000,000+ websites Number #1 customer acquisition channel: Content Marketing......

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Digital marketing is the promotion of your products and services on the internet. It includes a range of tactics such as content marketing, search engine optimization (SEO), email marketing, and online advertisements to reach and engage customers online.  Digital marketing plays a significant role in maximizing a brand’s online presence if it is done effectively.  Therefore, to get better reach and conversions online, you should devise an effective digital marketing strategy to improve your site’s visibility and raise awareness about your products and services.  This blog post will enlighten you about formulating......

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7 Effective Digital Marketing Strategies for Software Companies

As the internet evolves, digital marketing is becoming increasingly complex. More than 80% of people use the internet to find products and services before making an actual purchase. Whether you have a string of successful programs under your belt, or you’re steering the ship on a promising new software company, choosing the right online marketing strategy for your company is going to be crucial over the coming years.   Building 7-Figure Companies With SEO Learn how founders, CEOs, execs and thought leaders use SEO and Content Marketing to grow B2B, SaaS, technology and startup companies......

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Most Effective Content Marketing Strategy for Startups in 2024

There are generally three different types of how startups approached their content marketing: some thought of content marketing as secondary and so it’s not the focus of the early days of the startup. Some others, know that content marketing is important and implements it, but doesn’t really have a strategy and so it’s not fruitful. Only a select few startups properly plan their content marketing strategy, executes it well and so they can reap the long-term, sustainable benefits. In this guide, we will learn how we can become the third group. After......

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How to Create a B2B Digital Marketing Strategy that Drives Sales and Revenue

With more and more people are actively using the internet nowadays (and how the number is still increasing), it’s fairly obvious that we should focus our marketing efforts online so we can effectively connect and engage with our target audience. The B2B environment has also evolved to be mostly online, and this is where B2B digital marketing comes in. Here, we will discuss all you need to know about B2B digital marketing: from its basic concept to inbound marketing to a discussion for all the different channels. By the end, you can......

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Here’s How You Can Boost Your Lead Generation

Lead generation is a core part of most effective digital marketing campaigns. Before you can even nurture interested buyers for your product or service, you need to have a system that allows new prospects to enter your funnel. Lead generation strategies and software provides the necessary tools and processes for acquiring new business. Going beyond the needed resources and tools, how you build and maintain a lead generation campaign is what enables you to secure potential customers who will help you grow your business. Surprisingly, you don’t have to spend a lot......

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How to use social media platforms to improve Google rankings

As search engine algorithms become more sophisticated, so do the tactics and strategies designed to help you win a greater share of organic visitors to your site. Social media isn’t considered to be a direct Google ranking factor. But one that contributes to the overall organic search picture. This has become increasingly relevant in the era of E-A-T (Expertise, Authority and Trust).  Having a solid social media presence can help you connect with your target audience and broaden your brand’s reach. But did you know that it can also be a potent......

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