We are all aware of the impact that artificial intelligence is bound to have on many aspects of our daily lives. It will also be something in which businesses will invest heavily, so it is sure to bring about a profound change in almost every industry. The digital marketing realm is no exception to this. With this in mind, it’s important to know the arena that you’re going to compete in if you’re going to have a chance to stand out from the competition. This is even considering the fact that modern-day......
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Is ranking on the first page of Google SERP and SEO all that important? Wouldn’t it be easier if I just pay for the paid search ads? Like it or not, the search engines and especially Google are now very important in so many aspects of our lives: don’t know the movies currently playing on the theaters? We Google it. Feeling suddenly unwell? We Google the symptoms. Looking for a new product or service? We also Google it. There are more than 3.2 billion searches conducted daily on Google, not counting the......
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Email marketing is one of the most effective methods of digital marketing. It can help you promote your products and generate sales. According to statistics, as much as 60% of digital marketers note that email marketing outperforms social media, and the main reason is that it is highly engaging. Email marketing can drive more traffic to your website and generate more conversions. People who opt-in to receive your emails are interested in your brand. You can turn them into loyal customers and increase their lifetime value, and the only thing you should......
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Website traffic is often cited as one of the most important factors in determining digital marketing success. Like how “location, location, location” is a popular mantra in the real estate industry, we can also say that “traffic, traffic, and traffic” are the three most important things in a website’s performance. However, growing our website traffic is often easier said than done. After all, there are billions of websites today and there are millions of blog posts being published in a single day. How can we stand out among all those competitors? Don’t......
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Challenges in Targeting Ideal B2B Prospects Building a B2B buyer persona has several crucial differences when compared to the B2C environment, which can produce unique challenges. Here are some of the crucial areas to pay attention to, which we will also address one by one throughout this guide: B2B higher-ups tend to adopt a more conservative point of view, that usually opt for a wide-net marketing strategy instead of specific targeting. In B2B, our target customers are companies or organizations, and there can be more than one decision makers with different roles......
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Backlinks are the most valuable asset not only for SEO purposes, but for our online presence in general. On the other hand, building backlinks is also very difficult and frustrating, and that’s why losing just a single hard-earned inbound link can be very stressful. Unfortunately, there can be various reasons for a disappeared link—whether intended or unintended by the source page—, and this is where link reclamation comes in. What Is Link Reclamation Link reclamation, in a nutshell, is any effort to reclaim lost backlinks. When you lose a backlink due......
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How can we create a website? In the past, the answer is to hire a professional web designer to design the website, and a professional web developer to code the site. Not only it’s typically an expensive process, but also complicated and time-consuming. Fortunately, today we live in an easier time with the availability of various website builders using the WYSIWYG (What You See is What You Get) philosophy. Today, we can create a beautiful website with just the cliks of your mouse. In the past decade, the website builder industry has......
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What Is Actually “Hosting” a Website? In a nutshell, hosting a website simply means uploading and storing the files related to your website on a server. A server, on the other hand, is a dedicated computer (or can be just a program within a computer, or another device) that is tasked with storing and managing resources. The server is a centralized resource—in this case— for the website. This process allows other people—from all around the globe— to “pull’ the necessary resources from this server and view your website. The server’s main task......
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Generating leads is often the biggest challenge in B2B marketing, and on the other hand, no marketing efforts will bring any results if we have no qualified leads. On the other hand, the resource to learn about this is—not quite limited—, but confusing. Do a quick Google search about “B2B lead generation”, and you’ll get various content discussing different points that often contradict each other. Many of these articles are pure misinformation, that will further confuse an already-stressed B2B marketer. The Main Lead Source for B2B Is More Complex Than You......
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A Brief Overview on Shopify Shopify—as the benchmark of this list— is built in one goal in mind: providing users with a solution to build a working online store quickly, even when the user has no programming knowledge. So, the main highlight of Shopify is its ease of use even for complete beginners, with various templates to choose from for both branding and functional purposes. Although we’ve stated that you don’t need any technical knowledge to build a store with Shopify, having HTML and CSS proficiency will allow you to have more......
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