I’ve recently listed another great interview with Tim Matthews, who was a VP of marketing at Incapsula (now Imperva). Incapsula/Imperva is a cloud service that accelerates and secures websites of any kind and had $1.5 billion market capitalization at the time of the interview. Incapsula accelerates all the good content and block all the attack traffic and keep websites safe, so they can do what they’re meant to do. Tim emphasized the importance of SEO and content marketing in their customer acquisition strategy and shared some numbers they were able to achieve: Market Capitalization: $1.5 billion Protects: 5,000,000+ websites Number #1 customer acquisition channel: Content Marketing......
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Digital marketing is the promotion of your products and services on the internet. It includes a range of tactics such as content marketing, search engine optimization (SEO), email marketing, and online advertisements to reach and engage customers online. Digital marketing plays a significant role in maximizing a brand’s online presence if it is done effectively. Therefore, to get better reach and conversions online, you should devise an effective digital marketing strategy to improve your site’s visibility and raise awareness about your products and services. This blog post will enlighten you about formulating......
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As the internet evolves, digital marketing is becoming increasingly complex. More than 80% of people use the internet to find products and services before making an actual purchase. Whether you have a string of successful programs under your belt, or you’re steering the ship on a promising new software company, choosing the right online marketing strategy for your company is going to be crucial over the coming years. Building 7-Figure Companies With SEO Learn how founders, CEOs, execs and thought leaders use SEO and Content Marketing to grow B2B, SaaS, technology and startup companies......
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There are generally three different types of how startups approached their content marketing: some thought of content marketing as secondary and so it’s not the focus of the early days of the startup. Some others, know that content marketing is important and implements it, but doesn’t really have a strategy and so it’s not fruitful. Only a select few startups properly plan their content marketing strategy, executes it well and so they can reap the long-term, sustainable benefits. In this guide, we will learn how we can become the third group. After......
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With more and more people are actively using the internet nowadays (and how the number is still increasing), it’s fairly obvious that we should focus our marketing efforts online so we can effectively connect and engage with our target audience. The B2B environment has also evolved to be mostly online, and this is where B2B digital marketing comes in. Here, we will discuss all you need to know about B2B digital marketing: from its basic concept to inbound marketing to a discussion for all the different channels. By the end, you can......
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Lead generation is a core part of most effective digital marketing campaigns. Before you can even nurture interested buyers for your product or service, you need to have a system that allows new prospects to enter your funnel. Lead generation strategies and software provides the necessary tools and processes for acquiring new business. Going beyond the needed resources and tools, how you build and maintain a lead generation campaign is what enables you to secure potential customers who will help you grow your business. Surprisingly, you don’t have to spend a lot......
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As search engine algorithms become more sophisticated, so do the tactics and strategies designed to help you win a greater share of organic visitors to your site. Social media isn’t considered to be a direct Google ranking factor. But one that contributes to the overall organic search picture. This has become increasingly relevant in the era of E-A-T (Expertise, Authority and Trust). Having a solid social media presence can help you connect with your target audience and broaden your brand’s reach. But did you know that it can also be a potent......
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There are certainly many ways to drive traffic to your website. However, it is no secret that there are two biggest channels: SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. Thus, the big debate of SEO vs PPC is always a hot topic. Some businesses are better off focusing on SEO strategies instead of relying on PPC. Some others will get more results with PPC, especially when the keyword competition is really though. Some, however, can get the most on getting the best of both worlds. So, which one is the best......
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Content marketing is a very important aspect of the SaaS business. In fact, in a SaaS space, probably your content is just as important as your product. So, how can we effectively implement content and inbound marketing for a SaaS business? In this guide, we will learn how. We will divide this guide into three big sections: keyword research, content development, and content promotion. All three are equally important for a successful SaaS content marketing campaign, and let us begin with the first one. Keyword Research for SaaS Business 1.......
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With 93% of online experiences begin with a search engine, and the fact that there are over 3.5 billion Google searches every day, we can’t neglect the importance of SEO as a digital marketing strategy. Yet, SEO is a very complex process with a lot of misconceptions. So, just simply getting started might be a daunting task for many business practitioners and digital marketers. So, In this guide, we will cover a step-by-step guide on SEO. Not only to clear the confusion but to actually help you get started planning and executing......
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