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8 SEO Myths: What Are the Most Questionable Ones for 2018 and Beyond?

It seems a lot of things in digital marketing develop myths over time, which only makes it more difficult for beginners like you to find truth. SEO is one of those digital marketing techniques that have more myths than arguably anything else. A lot of these myths developed due to ubiquitous online tutorials trying to simplify the process. While you can do SEO well with a little knowledge, it doesn’t have to become complex to a point of confusion. What’s important is to go after the myths and debunk them so you......

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The Importance of Social Media in Ecommerce

As I was searching for the newest trends in social media, I stumbled upon a very insightful block of information that I thought I had to share. This is about how social media platforms have been a powerful tool for many eCommerce websites. But that’s not simply because they have large audiences and the ability to direct them towards new products or attractive deals. On social media, you can also engage with the audience to create a sense of community, as the sports giant Nike shows through its ingenious social media campaigns.......

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Step-By-Step Guide To Evaluating an SEO Company

In our previous post we have discussed the importance of planning your SEO manpower. We have also discussed that there are generally three options to achieve this: building your in-house team, outsourcing to an SEO company, and hiring an SEO expert freelancer. Outsourcing to an SEO company is generally the most beneficial option, especially for businesses willing to try SEO for the first time. Not only it is generally the most affordable, you can generally get the whole end-to-end package. So, you wouldn’t need to worry about executing the plan and planning contents......

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Local SEO Tactics and Strategies to Increase Traffic and Rankings

You may still bristle when hearing the acronym SEO, despite using the process in different ways for years in your online marketing. Yet, how many years have you focused your SEO on reaching leads nationally or internationally? While it’s always important to bring a worldwide presence on places like Google, this becomes less important if you want more in-store visitations. Focusing on local SEO is the solution you need to find valuable customers in your local area. Once found by prospective clients in your home city, you could find enough loyal customers......

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The Step-By-Step Guide to SEO for Startups

Building a startup company is both a fun and challenging activity. There are definitely a lot of things to focus on when building a startup, from developing your products to planning a killer marketing strategy to kickstart your sales. Yet, more often than not, startups don’t recognize SEO as an important part of their early marketing strategy. There are many reasons to this: SEO is a long-term game, SEO is difficult to apply or simply not believing that SEO is a valid strategy in 2018. SEO can be a really effective way......

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Digital Marketing Strategies and Ideas for Startups in 2018

2017 may have been the year that startup companies finally began to embrace digitization but so far, real changes—the kind that results in growth— have yet to take effect. The problem is simple: the kind of transformation most companies have so far been able to bring about is only the first step. It’s merely paving the way for growth. The exciting news is now that lots of software and startup companies have made initial efforts to modernize their infrastructures, they’re poised for real growth. If that’s you — if you’ve recently adopted cloud-based CMS......

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Seven Questions You Might Have About SEO in 2018

Search engine optimization might still mystify you, even if you’ve managed to learn all the basics to help your business. While you’ve maybe found some success with the process recently, what happens when you want to move to a more advanced level? You shouldn’t fret, because every business that works with SEO is bound to have questions sooner or later. What kind of questions do you have about some of the most confusing aspects? Take a look at some of the most common asked SEO questions we’re seeing this year. All have......

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How to Create a Successful SEO Strategy to Outrank Your Competitors

It seems businesses have had numerous perceptions about SEO over the years that waver between positive and negative. Those of you who remember the days when Black Hat SEO became a problem in the industry, your impression of SEO might be one of trouble. Or, if you understand the effectiveness of White Hat SEO, you may think it’s too complex to take on at the moment. While it’s important to adhere to White Hat SEO principles, your perceptions of SEO may also be one of cramming keywords into your content. Thinking of......

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Basic SEO Guide: On and Off-site SEO checklist

With 93% of online experiences begin with a search engine, and the fact that there are over 3.5 billion Google searches every day, we can’t neglect the importance of SEO as a digital marketing strategy. Yet, SEO is a very complex process with a lot of misconceptions. So, just simply getting started might be a daunting task for many business practitioners and digital marketers. So, In this guide, we will cover a step-by-step guide on SEO. Not only to clear the confusion but to actually help you get started planning and executing......

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SEO & Ecommerce: The Ranking Factors That Even An SEO Sceptic Needs To Know

Does the thought of ‘doing SEO’ leave you cold? Not sure if it’s really relevant to your business?  Well — how does having more customers sound like to you?  A report into the importance of SEO found that the top site for a search had an average click-through rate (CTR) of 36.4%, with the second and third sites achieving a CTR of 12.5% and 9.5% respectively. While you might be skeptical about the importance of SEO to your ecommerce site, it’s unlikely you’ll be skeptical about the benefits of more customers clicking......

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