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White Hat Link Building Strategies To Grow Your Rankings and Traffic

Getting backlinks has been and still is one of the most important ranking factors in determining a website’s ranking on the SERP (search engine results page). Thus, link building is still one of the most important tactics in SEO and should be the core focus of any SEO strategy. However, link building can be easier said than done and can involve several different skillsets from content creation to relationship building to sales and general marketing knowledge. That is why in this guide, we will discuss all you need to know about link......

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Nowadays, there are various email marketing software available with various price ranges—a lot of them are free—. However, not all of them can make the cut as “enterprise-grade” to cater to the needs of enterprise email marketing. In this guide, we will help you determine the best enterprise-grade email marketing solutions that can fit your organization’s current needs—and available budgets. First, however, let us discuss one of the most frequently asked questions:   What Qualifies An Enterprise Email Marketing Solutions From Ordinary Ones? Before we begin our discussion for the best enterprise......

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What Is Intent Data And What Are The Most Effective Ways To Use It To Drive Sales

In the digital age, our very lives are driven by data. From the moment we wake up and check the weather report on our phones, to when we travel in search of the best places to spend our vacations/ Nowadays, entire businesses are built on mere data, with ride-hailing services such as Grab and Uber being such successful businesses despite the fact that they do not own fleets of cars, or booking businesses like Agoda and Airbnb flourishing even when they don’t own any properties. The lives we lead are driven by......

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B2B SAAS Marketing Strategy in 2020: Planning, Execution, Evaluation To Achieve Rapid Growth

B2B SaaS marketing strategy is tough. Not selling a physical product already possess its own challenge, but the recurring revenue model—that is not familiar to many people— can further complicate things from conversion to cash flow management issues. Not to mention, SaaS marketing can be very demanding, where not only growth but rapid growth is the requirement to stay in business. With that being said, in this guide, we will discuss all the ins and outs of SaaS marketing strategy for B2B companies in 2020. Building 7-Figure Companies With SEO Learn how founders,......

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Artificial Intelligence Will Change The Digital Marketing Landscape -- Here’s Why You Should Prepare For It

We are all aware of the impact that artificial intelligence is bound to have on many aspects of our daily lives. It will also be something in which businesses will invest heavily, so it is sure to bring about a profound change in almost every industry. The digital marketing realm is no exception to this. With this in mind, it’s important to know the arena that you’re going to compete in if you’re going to have a chance to stand out from the competition. This is even considering the fact that modern-day......

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The world of sales and marketing is getting more complicated than ever. The lines between the two are now (very) blurred, and with all the available channels, new tactics, and the increasing number of personnel, the need to streamline all these marketing and sales processes in one single app/solution is now more important than ever. This is where HubSpot gained its popularity as a platform that simplifies and takes care of the whole business process in one single dashboard.   More About HubSpot Let us first discuss HubSpot as the benchmark in......

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7 Reasons Why SEO is Important and Your Business Need to Invest into It

Is ranking on the first page of Google SERP and SEO all that important? Wouldn’t it be easier if I just pay for the paid search ads? Like it or not, the search engines and especially Google are now very important in so many aspects of our lives: don’t know the movies currently playing on the theaters? We Google it. Feeling suddenly unwell? We Google the symptoms. Looking for a new product or service? We also Google it. There are more than 3.2 billion searches conducted daily on Google, not counting the......

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10 Tips to Boost Email Marketing Engagement

Email marketing is one of the most effective methods of digital marketing. It can help you promote your products and generate sales. According to statistics, as much as 60% of digital marketers note that email marketing outperforms social media, and the main reason is that it is highly engaging. Email marketing can drive more traffic to your website and generate more conversions. People who opt-in to receive your emails are interested in your brand. You can turn them into loyal customers and increase their lifetime value, and the only thing you should......

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How To Grow Your Website Traffic In Six Months

Website traffic is often cited as one of the most important factors in determining digital marketing success.  Like how “location, location, location” is a popular mantra in the real estate industry, we can also say that “traffic, traffic, and traffic” are the three most important things in a website’s performance. However, growing our website traffic is often easier said than done. After all, there are billions of websites today and there are millions of blog posts being published in a single day. How can we stand out among all those competitors? Don’t......

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Digital Marketing Strategies and Ideas for Startups in 2020

2020 may have been the year that startup companies finally began to embrace digitization but so far, real changes—the kind that results in growth— have yet to take effect. The problem is simple: the kind of transformation most companies have so far been able to bring about is only the first step. It’s merely paving the way for growth. The exciting news is now that lots of software and startup companies have made initial efforts to modernize their infrastructures, they’re poised for real growth. If that’s you — if you’ve recently adopted cloud-based CMS......

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