![Guide to Top 10 SEO Ranking Factors [2020 Update]](https://mikekhorev.com/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif)
We all know how SEO is an ever-evolving field. Google and the other search engines regularly launch algorithm updates that will translate into changes in SEO ranking factors. So, it can be hard for us digital marketers to keep up with the latest developments. However, not being in the know of the latest SEO ranking factors won’t only put you at a disadvantage of getting your site ranked higher. In a worst-case scenario, our site might be penalized or even banned if there’s a sudden change in algorithms that can be addressed......
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While we can over-analyze SEO and make it as complex as possible, in its purest essence there are only two core aspects of SEO: Optimizing your content for SEO to provide more value to the human audience. Optimizing the technical SEO of your site so Google and the other search engines can properly index it. Thus, in performing an SEO audit, we actually only need to focus on these two areas. It’s a very common mistake to perform a too technical SEO audit, that can take weeks to complete—and even by then, due to......
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Lead generation is often the most important aspect of any business, but can also be the most challenging. If you can’t bring any leads, you simply can’t get new customers and grow your business. This is why we often measure a marketing team’s success in how many high-quality leads they can generate in a given amount of time. In startups, arguably lead generation is even more important: since the business hasn’t yet made any money, we have the challenge of generating as many leads as fast as possible so we can generate......
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The world of sales and marketing is getting more complicated than ever. The lines between the two are now (very) blurred, and with all the available channels, new tactics, and the increasing number of personnel, the need to streamline all these marketing and sales processes in one single app/solution is now more important than ever. This is where HubSpot gained its popularity as a platform that simplifies and takes care of the whole business process in one single dashboard. More About HubSpot Let us first discuss HubSpot as the benchmark in this......
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Your startup simply won’t grow if you can’t generate new customers, period. So, without a proper customer acquisition strategy for your startup, you are going to run into various problems along the way, and it’s going to be very difficult if not downright impossible to grow your business both B2B and B2C. On the other hand, figuring out which channel is the most effective and sustainable to use in generating new customers is often the biggest challenge for any business. In this guide, we will discuss all you need to know about how......
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There are generally three different types of how startups approached their content marketing: some thought of content marketing as secondary and so it’s not the focus of the early days of the startup. Some others, know that content marketing is important and implements it, but doesn’t really have a strategy and so it’s not fruitful. Only a select few startups properly plan their content marketing strategy, executes it well and so they can reap the long-term, sustainable benefits. In this guide, we will learn how we can become the third group. After......
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I’ve recently listed another great interview with Tim Matthews, who was a VP of marketing at Incapsula (now Imperva). Incapsula/Imperva is a cloud service that accelerates and secures websites of any kind and had $1.5 billion market capitalization at the time of the interview. Incapsula accelerates all the good content and block all the attack traffic and keep websites safe, so they can do what they’re meant to do. Tim emphasized the importance of SEO and content marketing in their customer acquisition strategy and shared some numbers they were able to achieve: Market Capitalization: $1.5 billion Protects: 5,000,000+ websites Number #1 customer acquisition channel: Content Marketing......
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Growth Everywhere is one of my favorite podcasts where Eric interviews successful entrepreneurs, founders, CEO, marketing leaders and venture capitalists. There is a lot of valuable information and insights on how those companies achieved customer and revenue growth and what marketing strategies and tactics they used to get there. I often hear that founders emphasize the importance of content marketing and SEO and how those channels played the main role in company success and growth. In one of the interviews, Eric Siu chatted with Ian Blair who is the CEO of BuildFire. BuildFire is the mobile app......
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Is ranking on the first page of Google and SEO all that important for SaaS and technology companies? Wouldn’t it be easier if I just pay for ads? What’s the value, is it worth the investment and will it help increase the revenue? Those are the questions I’ve been always asked by marketing leaders, company executives, founders and investors all the time. Like it or not, the search engines and especially Google are now very important in so many aspects of our lives and when we are looking for products and services......
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The trend of working from home is one that is a force to be reckoned with, especially when you consider the sheer number of people who enter the gig economy in exchange for their full-time, regular desk jobs. There are many reasons why workers may like to take on a freelancing job, either full time or on the side. Some of the more common reasons include the option to bolster their income, to help them make ends meet, or because they want a more flexible schedule. In fact, about 50% of the......
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