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Top 5 BuzzSumo Alternatives For Better Content Marketing Insights

BuzzSumo is certainly one of—if not the—most popular content marketing and influencer marketing tool out there. It’s a very powerful tool to find out what and who are currently trending in the internet, allowing us to plan a strategy around the insight. However, BuzzSumo is certainly not a perfect-for-all tool, and it’s certainly not cheap. This is why many people are looking for BuzzSumo alternatives, either to get a cheaper option or to get different features where BuzzSumo is lacking. Here, we will discuss five of the best BuzzSumo alternatives available, but......

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Inbound Marketing for SaaS Companies: Your Ultimate Guide

Inbound marketing has been the buzzword of the digital marketing world during the past couple of years if not longer. In the SaaS environment, where SaaS content marketing is deemed integral, inbound marketing methodology is not a luxury, but a necessity. However, how can we actually implement the inbound marketing methodology to our SaaS business? While we can be all technical and answer it with complex techniques, SaaS inbound marketing is actually quite simple. Here, we will learn all about it. Before we begin, however, let us discuss a bit about the......

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Quick Social Media Marketing Checklist: A Comprehensive Guide to Key Terms, Goals, and Mistakes to Avoid

 Social Media Social media often refers to social networking platforms which organize the sharing of ideas and communication. These platforms focus on building Internet-based social communities. Users sometimes access social media via desktop computers, though most activity today happens on mobile devices (e.g., smart phones and tablets). As more users interact with a social media network, the platform grows and becomes more powerful. Using social media users and brands create, share, and participate in highly relevant discussions.   Social Media Marketing Social Media Marketing can be an effective strategy for businesses of......

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How To Create a Successful SEO Strategy in 2020

Is SEO dead? On the contrary, SEO is alive and well, and more important than ever with all the changes that happened on Google and other search engines. It’s true, however, that SEO strategy has changed dramatically since the early days of the internet and Google. With that being said, the strategy you’ve done in 2016 might not work in 2020 and onwards. Here, we will show you effective SEO strategy for 2020, after considering all the recent changes in Google’s algorithm and the introduction of RankBrain. Let us begin.   Content......

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Top 8 Social Media Marketing Tools in 2020

Social media marketing has become very competitive and saturated in the past half decade or so. Thankfully, there are now various social media marketing tools that can help us get ahead, with various functions. Here, we will discuss 8 of the best social media marketing tools available, as well as how you can implement them in your digital marketing strategy. Let us begin.   1. Audiense Insights Site: https://audiense.com Pricing: starting from $696/month What it does: A key aspect of any marketing is about understanding your audience. If you can understand what your customers......

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How to Effectively Implement Content Marketing For Saas Businesses

Content marketing is a very important aspect of the SaaS business. In fact, in a SaaS space, probably your content is just as important as your product. So, how can we effectively implement content and inbound marketing for a SaaS business? In this guide, we will learn how. We will divide this guide into three big sections: keyword research, content development, and content promotion. All three are equally important for a successful content marketing campaign, and let us begin with the first one.   Keyword Research for SaaS Business   1. User......

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SEO for SaaS: Actionable Tips on How to Grow Traffic for Your SaaS  Company

Marketing for SaaS businesses is fairly unique compared to other businesses: the sales cycle is surprisingly fast, with an average of just 40 days for SaaS products priced below $5,000. Meaning you don’t have a lot of room to nurture your prospects. The biggest challenge in SaaS marketing, however, is arguably about generating leads. SEO remains one of the most effective ways to generate more SaaS prospects, and in this guide we will learn how. First, we will discuss the right mindset in implementing SEO for SaaS.   Content is Definitely King,......

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Best SEMRush alternatives in 2020: Paid and Free Tools

In the world of SEO, and digital marketing in general, SEMRush is one of the most prominent tools available with a well-rounded set of features for all your SEO needs. It has a powerful keyword research and keyword suggestion tool, in-depth domain analytics with versatile (and real-time) reporting, and a very useful backlinks analytics feature, among others. However, SEMRush certainly isn’t perfect by any means. There are plenty of SEMRush alternatives with lower price tags (or even totally free), and there are tools that are better in certain aspects. Here, we will......

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Top 5 Best Hootsuite Alternatives in 2020

Social media marketing nowadays is getting more complicated than ever due to the saturation and diversity. Saturation, because the market is now so saturated with so many prominent experts and influencers, and so it’s harder to get our voice heard amidst all the noise. Diversity, because nowadays we can no longer focus on just one social media platform, as each major platform from Instagram, Facebook, LinkedIn, and Twitter among others has their own benefits. The solution? Personalization, automation, and scheduling management, and these are where a social media management tool like Hootsuite......

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How to Teach Digital Marketing to University Students

Ask any student how they feel about marketing textbooks and you’ll get the same answer: they are darn boring! All those theories with nothing but a few practical examples scattered around… that’s not fun to read! The students get a case study or two, but everything is written in an outdated, boring format that’s based on the traditional way to transfer theoretical knowledge.  Of course; theories are important. That’s the foundation of marketing education, and all practices are built upon that foundation. But when you have so many options to make digital......

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