In the world of SEO, and digital marketing in general, SEMRush is one of the most prominent tools available with a well-rounded set of features for all your SEO needs. It has a powerful keyword research and keyword suggestion tool, in-depth domain analytics with versatile (and real-time) reporting, and a very useful backlinks analytics feature, among others. However, SEMRush certainly isn’t perfect by any means. There are plenty of SEMRush alternatives with lower price tags (or even totally free), and there are tools that are better in certain aspects. Here, we will......
Continue Reading
B2B SaaS marketing strategy is tough. Not selling a physical product already possess its own challenge, but the recurring revenue model—that is not familiar to many people— can further complicate things from conversion to cash flow management issues. Not to mention, SaaS marketing can be very demanding, where not only growth but rapid growth is the requirement to stay in business. With that being said, in this guide, we will discuss all the ins and outs of SaaS marketing strategy for B2B companies in 2024. Building 7-Figure Companies With SEO Learn how founders,......
Continue Reading
The technology industry is rapidly evolving with each and every passing year. The needs of the customers are always changing, and so their behaviors. We should also consider the fact that there will always be a new influx of competitors. So, there is not one single marketing tactic that can fit every situation, and most likely you will need to experiment with all the different ones. However, here we will discuss five of the most effective marketing tactics and strategies for technology companies in 2024. All of them are relatively future-proof and......
Continue Reading
SEO isn’t rocket science. But keyword research and other SEO practices are complicated. So instead, think of search engine optimization as a policy Google uses to get you to provide helpful and authentic content. But it’s not as easy as taking the first seed keywords you see on a keyword tool. Unless you’re an established brand, algorithms only favor content that helps an audience solve a specific – this is called search intent. Keyword research is the discovery of relevant keywords for your prospect’s search intent at different stages of the buyer......
Continue Reading
What Is Actually “Hosting” a Website? In a nutshell, hosting a website simply means uploading and storing the files related to your website on a server. A server, on the other hand, is a dedicated computer (or can be just a program within a computer, or another device) that is tasked with storing and managing resources. The server is a centralized resource—in this case— for the website. This process allows other people—from all around the globe— to “pull’ the necessary resources from this server and view your website. The server’s main task......
Continue Reading
In the world of SEO, Ahrefs is certainly one of the most prominent tools used by many SEO marketers—veterans and beginners alike. However, Ahrefs is certainly not a perfect tool for everyone: some might think it’s too expensive and are looking for cheaper/free Ahrefs alternatives, some others might want different features and benefits. Here, we will discuss five of the best alternatives to Ahrefs available, but before we begin, let us discuss the benchmark: Ahrefs itself. A Brief Overview on Ahrefs Ahrefs is one of the most popular SEO tools/software available today.......
Continue Reading
Social media marketing nowadays is getting more complicated than ever due to the saturation and diversity. Saturation, because the market is now so saturated with so many prominent experts and influencers, and so it’s harder to get our voice heard amidst all the noise. Diversity, because nowadays we can no longer focus on just one social media platform, as each major platform from Instagram, Facebook, LinkedIn, and Twitter among others has their own benefits. The solution? Personalization, automation, and scheduling management, and these are where a social media management tool like Hootsuite......
Continue Reading
One of the most important aspects of digital marketing is lead generation. On the other hand, it is also often the most challenging aspect. Attracting visitors to your website can be time—and resource—consuming. And, probably the most challenging thing is the fact that along with how consumers evolve, so do we need to constantly change our approaches and tactics. This is why many businesses choose to work with lead generation companies, which can help in filling in the requirement of expertise, time, and resources. Yet, choosing the right one to work with......
Continue Reading
For most B2B businesses, lead generation is often the most challenging aspect, and yet also the most important factor in driving growth. The more leads we can generate, the more we can expect conversions, and thus the more we can expect growth. However, in this competitive marketplace, B2B lead generation has never been this difficult. We face numerous challenges from the difficulty in qualifying leads to creating high-quality content consistently to monitoring the performance of your lead sources, among others. That is why, to start this 2024, we will need to update......
Continue Reading
Content marketing is certainly one of the most effective marketing channels available today, but on the other hand, it’s also a very competitive field with virtually every business today is publishing their content. So, it’s important to get as many advantages as you can to stay ahead of the competition, and fortunately nowadays there are many marketing tools designed for content marketing that can help you in various areas. Here, we will discuss five of the best content marketing tools available. Each has their own specific feature set, and will cater to......
Continue Reading