Blog


B2B content marketing is a very challenging thing, especially because B2B audiences simply demand more value and information from you. On the other hand, communication is the core aspect of B2B marketing, and so content marketing is arguably even more important in a B2B setting compared to B2C. So, in this guide, we will attempt to discuss everything about B2B content marketing: from figuring out your audience to planning your topics to creating conversion devices for your content pieces. Yet, let us first discuss the main differences of B2B and B2C content......

Continue Reading


Improve Your Marketing Strategy with these 7 Digital Advertising Ideas

Digital advertising is an important part of any marketing strategy. If done right, it can be used to increase your online presence and eventually lead to more conversions. A strong digital presence is key to visibility and growing your customer base. It’s important to conduct some research into which platforms will work best for your company and its product. You’ll also want to focus on strong, creative, and branded visuals that will attract new interest and also become familiar to returning consumers. Improve your marketing strategy with these seven digital advertising ideas.......

Continue Reading


Content marketing is an important part of your marketing mix. You need it to get noticed, to build awareness and to drive your audience to conversion. However, creating a good content marketing campaign is not so easy. There are many aspects to consider and many different ways to handle it. But, if you know the most important steps of a successful content marketing campaign, you can do it with a lot more ease.   Get to know your audience and what they need from your content Your audience should always be your......

Continue Reading


Marketing is one of the most difficult challenges for any e-commerce businesses. Yet, overcoming it is also one of the most important aspect in achieving success, from finding new prospects, nurturing these prospects until they are ready to buy, and encouraging the conversion. In this guide, we will discuss four of the most effective marketing tactics for the e-commerce environment. These tactics can be very effective to increase the revenue of your business, encouraging growth, and maximizing profitability. Without further ado, let us begin.   Have an Effective Email Marketing Email marketing—even......

Continue Reading


More and more people are relying on Google Maps result when they want to decide on a local business or a purchase. This can be through “near me” search queries from their mobile phones or even through the help of a voice assistant. So, if we can rank on the top spots of Google Map results according to our location, we can significantly boost our revenue. Google Maps results are based on Google My Business listings, and on this guide, we will learn all the ins and outs of optimizing our Google......

Continue Reading


We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one.   Targeting The Right Audience Knowing who to target and......

Continue Reading


Why Small Businesses Need Local SEO? To answer this question, first we will need to define the term “SEO” and “local SEO” respectively, understanding their similarities, differences, and different benefits. First, SEO—or Search Engine Optimization—, in a nutshell, is optimizing your site to rank higher on Google’s (and other search engines’) result page for specific keywords. For example, if your business is a pizza restaurant, if you can rank for the “best pizza” New York, it will bring several key benefits including but not limited to: You can attract those who are......

Continue Reading


Keyword research is arguably the most important part of any SEO strategy: by targeting the right keywords, you can allocate your time and resources to maximize your SEO results. However, how can we actually execute keyword research? There are many different guides for keyword research available. The thing is, each of them offers completely different instructions, that may end up confusing you in the end. This is mainly caused by the fact that keyword research for a certain business might need a different approach when compared to other companies, due to many......

Continue Reading


Content marketing in a B2B environment can have its unique challenge due to the common misconceptions and perceived limitations compared to the B2C counterpart. For example, the common perception is that B2B content should always be technical and informative, limiting the creativity. However, that isn’t always the case, as we will discuss in this guide. Here, we will discuss all the ins and outs of B2B content marketing, and how to generate more leads with it. First, however, let us discuss the differences between B2B and B2C content marketing strategies.   B2B......

Continue Reading


One of the biggest changes in the local search environment is when Google started including Google Maps results for local-related keywords. Nowadays, when more and more people are using “near me” queries on their mobile devices, ranking on the top spots of Google Maps is a valuable source of traffic—and revenue— for any businesses targeting the local audience. Google Maps results are based on Google My Business listings. So, one of the main considerations in improving your Google Maps ranking is by optimizing your Google My Business listing. Here, we will learn......

Continue Reading


Page 3 of 1012345...10...Last »