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How Different Types Of Marketing Work Together

Online or offline marketing? Return on investment. Customer demographic. Budget… the list could go on but when it comes to successfully marketing your business, there are many aspects that need careful consideration. In the digital world in which we live, it is easy to assume that the only marketing channel worth investing in, is the online world. After all, all you need to do is throw out a few tweets with a discount code or launch a fun competition across your social media channels and you have everyone hooked. But it takes......

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The perils of the internet – cybercrimes uncovered

Since its creation in the 1970’s, the internet has evolved into something truly monumental. From small beginnings of ARPANET and NSDNET in the 90’s through the TCP/IP configuration we have today, the internet has grown exponentially – more than anyone could have envisioned. As the internet has developed, however, so has fraudulent and criminal activity. For every 1,000 people who use the internet properly, there is that one person who uses it to conduct criminal activities which are known as cybercrime – crimes that are conducted online or through the internet. Cybercrimes......

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Local SEO Ranking Factors to Help Your Business Rank on Google

We all know how local SEO is a whole different game, compared to general SEO strategies. However, the basic principles behind the two remain similar. Unsurprisingly, the biggest question behind the two strategies is also similar: what are the factors, or signals that will determine the SEO ranking? So, this guide will attempt to answer that question, specific to local SEO strategy. As with general SEO, there are hundreds of factors that will affect your local SEO ranking. However, the principle remains the same: it’s not about doing every single thing right, but......

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8 SEO Myths: What Are the Most Questionable Ones for 2018 and Beyond?

It seems a lot of things in digital marketing develop myths over time, which only makes it more difficult for beginners like you to find truth. SEO is one of those digital marketing techniques that have more myths than arguably anything else. A lot of these myths developed due to ubiquitous online tutorials trying to simplify the process. While you can do SEO well with a little knowledge, it doesn’t have to become complex to a point of confusion. What’s important is to go after the myths and debunk them so you......

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The Importance of Social Media in Ecommerce

As I was searching for the newest trends in social media, I stumbled upon a very insightful block of information that I thought I had to share. This is about how social media platforms have been a powerful tool for many eCommerce websites. But that’s not simply because they have large audiences and the ability to direct them towards new products or attractive deals. On social media, you can also engage with the audience to create a sense of community, as the sports giant Nike shows through its ingenious social media campaigns.......

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Step-By-Step Guide To Evaluating an SEO Company

In our previous post we have discussed the importance of planning your SEO manpower. We have also discussed that there are generally three options to achieve this: building your in-house team, outsourcing to an SEO company, and hiring an SEO expert freelancer. Outsourcing to an SEO company is generally the most beneficial option, especially for businesses willing to try SEO for the first time. Not only it is generally the most affordable, you can generally get the whole end-to-end package. So, you wouldn’t need to worry about executing the plan and planning contents......

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Local SEO Tactics and Strategies to Increase Traffic and Rankings

You may still bristle when hearing the acronym SEO, despite using the process in different ways for years in your online marketing. Yet, how many years have you focused your SEO on reaching leads nationally or internationally? While it’s always important to bring a worldwide presence on places like Google, this becomes less important if you want more in-store visitations. Focusing on local SEO is the solution you need to find valuable customers in your local area. Once found by prospective clients in your home city, you could find enough loyal customers......

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The Step-By-Step Guide to SEO for Startups

Building a startup company is both a fun and challenging activity. There are definitely a lot of things to focus on when building a startup, from developing your products to planning a killer marketing strategy to kickstart your sales. Yet, more often than not, startups don’t recognize SEO as an important part of their early marketing strategy. There are many reasons to this: SEO is a long-term game, SEO is difficult to apply or simply not believing that SEO is a valid strategy in 2018. SEO can be a really effective way......

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Digital Marketing Strategies and Ideas for Startups in 2018

2017 may have been the year that startup companies finally began to embrace digitization but so far, real changes—the kind that results in growth— have yet to take effect. The problem is simple: the kind of transformation most companies have so far been able to bring about is only the first step. It’s merely paving the way for growth. The exciting news is now that lots of software and startup companies have made initial efforts to modernize their infrastructures, they’re poised for real growth. If that’s you — if you’ve recently adopted cloud-based CMS......

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Seven Questions You Might Have About SEO in 2018

Search engine optimization might still mystify you, even if you’ve managed to learn all the basics to help your business. While you’ve maybe found some success with the process recently, what happens when you want to move to a more advanced level? You shouldn’t fret, because every business that works with SEO is bound to have questions sooner or later. What kind of questions do you have about some of the most confusing aspects? Take a look at some of the most common asked SEO questions we’re seeing this year. All have......

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