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How To Create a Successful SEO Strategy in 2019

Is SEO dead? On the contrary, SEO is alive and well, and more important than ever with all the changes that happened on Google and other search engines. It’s true, however, that SEO strategy has changed dramatically since the early days of the internet and Google. With that being said, the strategy you’ve done in 2016 might not work in 2019 and onwards. Here, we will show you effective SEO strategy for 2019, after considering all the recent changes in Google’s algorithm and the introduction of RankBrain. Let us begin.   Content......

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Top 8 Social Media Marketing Tools in 2019

Social media marketing has become very competitive and saturated in the past half decade or so. Thankfully, there are now various social media marketing tools that can help us get ahead, with various functions. Here, we will discuss 8 of the best social media marketing tools available, as well as how you can implement them in your digital marketing strategy. Let us begin.   1. Audiense Insights Site: https://audiense.com Pricing: starting from $696/month What it does: A key aspect of any marketing is about understanding your audience. If you can understand what your customers......

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Content marketing is a very important aspect of the SaaS business. In fact, in a SaaS space, probably your content is just as important as your product. So, how can we effectively implement content and inbound marketing for a SaaS business? In this guide, we will learn how. We will divide this guide into three big sections: keyword research, content development, and content promotion. All three are equally important for a successful content marketing campaign, and let us begin with the first one.   Keyword Research for SaaS Business   1. User......

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SEO for SaaS: Actionable Tips on How to Grow Traffic for Your SaaS  Company

Marketing for SaaS businesses is fairly unique compared to other businesses: the sales cycle is surprisingly fast, with an average of just 40 days for SaaS products priced below $5,000. Meaning you don’t have a lot of room to nurture your prospects. The biggest challenge in SaaS marketing, however, is arguably about generating leads. SEO remains one of the most effective ways to generate more SaaS prospects, and in this guide we will learn how. First, we will discuss the right mindset in implementing SEO for SaaS.   Content is Definitely King,......

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Best SEMRush alternatives in 2019: Paid and Free Tools

In the world of SEO, and digital marketing in general, SEMRush is one of the most prominent tools available with a well-rounded set of features for all your SEO needs. It has a powerful keyword research and keyword suggestion tool, in-depth domain analytics with versatile (and real-time) reporting, and a very useful backlinks analytics feature, among others. However, SEMRush certainly isn’t perfect by any means. There are plenty of SEMRush alternatives with lower price tags (or even totally free), and there are tools that are better in certain aspects. Here, we will......

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Top 5 Best Hootsuite Alternatives in 2019

Social media marketing nowadays is getting more complicated than ever due to the saturation and diversity. Saturation, because the market is now so saturated with so many prominent experts and influencers, and so it’s harder to get our voice heard amidst all the noise. Diversity, because nowadays we can no longer focus on just one social media platform, as each major platform from Instagram, Facebook, LinkedIn, and Twitter among others has their own benefits. The solution? Personalization, automation, and scheduling management, and these are where a social media management tool like Hootsuite......

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How to Teach Digital Marketing to University Students

Ask any student how they feel about marketing textbooks and you’ll get the same answer: they are darn boring! All those theories with nothing but a few practical examples scattered around… that’s not fun to read! The students get a case study or two, but everything is written in an outdated, boring format that’s based on the traditional way to transfer theoretical knowledge.  Of course; theories are important. That’s the foundation of marketing education, and all practices are built upon that foundation. But when you have so many options to make digital......

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It’s no secret that more and more people are now using Google Maps. From finding walking directions to driving assistance to finding a new place to dine in, Google Maps is arguably the most important app provided by Google at the moment. If you are a brick-and-mortar business, or a business serving a local niche, not optimizing your listing on Google Maps is, put simply, missing out on a huge chunk of market, but yet many marketers are neglecting Google Maps marketing for one reason or another. In this guide, we will......

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Why SEO Competitive Analysis is Necessary SEO, by nature, is a competition where you try to outrank other sites. This is why an initial competitive analysis is an essential part of any SEO implementation. When done correctly, you can get valuable insights into how your competitors are approaching their SEO strategy, which can generate various benefits such as: Get inspirations and ideas on how to build better content, which backlinks you should pursue and how, and which keywords that can be good opportunities, among other aspects Figure out your competitors’ strengths and......

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12 Effective Digital Marketing Tactics and Strategies in 2019 and Beyond

When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2019, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......

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