Tips to Improve On-Page SEO in 2024

Tips to Improve On-Page SEO in 2024

On-page SEO is all about optimizing the website’s elements, such as textual content, graphical elements, and hypertext links and URLs. Well-optimized websites thrive on search engines without any hurdles and reach the maximum audience organically.

With the ongoing search engine advancements, the On-page SEO technique keeps changing and evolving. That’s why you must stay updated with the latest methods and apply them on your website to get the most out of it.

Understanding your needs, we have crafted this guide to introduce you to the most effective and result-driven web page optimization techniques. Read this post till the end to discover essential On-page SEO factors and understand how to apply them accurately.

Enhance Content Readability

The quality of your content helps you improve your site’s engagement metrics, such as bounce rate, page views, click-through rate, etc. Content uniqueness, readability, and clarity are some key factors that you should consider to write great quality content.

Therefore, while writing, make sure that you use appropriate language and tone to describe your ideas clearly. When you finish writing, ensure the uniqueness of your content by performing a plagiarism check and remove all the duplicates if found.

Manual improvement of content quality might take a long time and more effort. To ease the process, you can use an online paraphrasing tool that helps you generate high-quality content in just a blink of an eye. An advanced paraphraser can proficiently restructure the content, making it unique and engaging. Also, it can quickly remove various types of plagiarism from the text to bring originality and comply with search engine’s policies.

Use Header Tags Properly

The header tags help you structure Your content and make it scannable for readers.

The proper use of header tags allows search engines to understand the topic intent so that they can crawl and index the page accordingly. Using these tags, you can divide information into primary and secondary sections.

While mapping your content, make sure that you tag the main topic with H1 and the rest of the subtopics with H2 and H3 accordingly to maintain a semantic hierarchy. The information under each heading should be coherent with the main topic.

Keep the length of headings and subheadings concise and use common but persuasive words. Along with web page optimization, the heading structure enhances the user experience. Remember, a single webpage must include only one H1 tag and two to five sub-headers.

Optimize Keywords Wisely

One of the main on-page optimization factors is adjusting the keywords in the right places. Random placements of keywords confuse the search engine in distinguishing between primary and secondary keywords, causing your page to rank for the wrong keywords.

To avoid false ranking, ensure the presence of focused keywords with the exact words in the H1 tag, H2 tag, meta title, and meta description. You can also naturally scatter the main keyword with different synonym variations in the whole content to maintain the keyword density.

Moreover, you can adjust the secondary keywords in both headings and body content to build authority around the main keyword. Remember, sprinkle the keywords in such a way that it doesn’t look like you forcefully inserted the keyword at a specific section.

Perform URL Optimization

It might seem like a minor issue, but URL optimization matters a lot in on-page SEO.

The well-crafted and organized URL enables the search engine to understand the relevancy of your page with particular search terms or queries. A descriptive and clear URL enhances credibility in the eyes of both search engines and users.

To make your URL search engine friendly, place the target keyword in it along with easily understandable information. Moreover, use the hyphens to split the including words instead of separating them with spaces or underscores.

The URL should be concise and simple, so don’t use long phrases or irrelevant characters that increase complexity. This enables search engines and users to comprehend valuable content and web page information.

Make Images SEO-friendly

Another essential web page optimization factor that enhances the user experience is using the images with an SEO-oriented method. The optimized images improve the site speed and increase page visibility by ranking in image searches.

You need to keep in mind some essential elements while using any image in your content. First, save the image with a proper and descriptive name instead of using random names like “image.11” or “Book#5”. Second, reduce the image size without losing quality to make it instantly loadable.

Third and most importantly, write accurate and comprehensible alternative text for each image you use because it helps the search engine recognize rich information about the image. Writing “two people sitting” will be less descriptive than stating “two people sitting in front of each other.”

Bottom Line

In summary, effective on-page SEO practices boost the website’s visibility, help it stay competitive, and drive organic traffic. You need to learn up-to-date on-page SEO ranking factors and approaches to avoid irrelevant and outdated techniques.

To make it easy for you, we have mentioned above some useful and result-oriented tips that help you effectively optimize all webpage elements to make them search engine friendly. We hope you find these tips supportive and will start to apply them from today.


I'm a growth marketing consultant who helps B2B, SaaS, IT, technology and software companies generate more leads, sales and grow revenue online. I offer expert advice on marketing your company the right way through performance-based SEO, digital marketing, social media, search engine marketing and many other online practices. Connect with me on LinkedIn and schedule a free marketing strategy session!