SaaS SEO is the process of optimizing a Software as a Service company’s website and online presence to improve its visibility and attract relevant organic traffic. SaaS SEO differs from traditional SEO in that it targets different stages of the customer funnel that are unique to SaaS companies. This includes targeting keywords and focusing on content that correspond with potential customers’ awareness, consideration, and decision stages as they choose and use a SaaS product. SaaS SEO, in contrast to traditional SEO, also focuses on optimizing pricing pages, free trials, demo sign-ups, and......
Continue Reading
We all know how SEO is an ever-evolving field. Google and the other search engines regularly launch algorithm updates that will translate into changes in SEO ranking factors. So, it can be hard for us digital marketers to keep up with the latest developments. However, not being in the know of the latest SEO ranking factors won’t only put you at a disadvantage of getting your site ranked higher. In a worst-case scenario, our site might be penalized or even banned if there’s a sudden change in algorithms that can be addressed......
Continue Reading
The New Year provides new opportunities to take your business to the next level. This is the perfect time to take a deep look at your website and marketing strategy. Most businesses have a website by this point, but many don’t invest a real effort into it. A website isn’t a static entity that you can set and forget. You need to make sure it is optimized and ready to deliver good results. In 2025, you need to implement some strategies to make sure your website ranks high on search engine results......
Continue Reading
For the past half-decade or so, inbound marketing has been a popular buzzword in the digital marketing world, both for B2B and B2C businesses. However, many B2B marketers and business owners still often mistake inbound marketing for something else, and so the execution might not be as effective as desired. So, what actually is B2B inbound marketing? To really define the concept of B2B inbound marketing, we have to first take a look at the concept of traditional marketing which we now understand as ‘outbound’ marketing. Traditional marketing efforts like advertising, the......
Continue Reading
There’s no secret that the digital marketing world is now a very complex one involving all the different platforms, different marketing methods, and virtually endless possibilities. Thankfully, with the rise of complexity and saturation, also comes more digital marketing tools that can help ease the burden. However, with so many different online marketing tools available, it’s sometimes hard to know where to start. This is why in this opportunity, we have compiled 25 of the best options used by marketing consultants on a daily basis. We will divide these tools into categories,......
Continue Reading
2025 may have been the year that startup companies finally began to embrace digitization but so far, real changes—the kind that results in growth— have yet to take effect. The problem is simple: the kind of transformation most companies have so far been able to bring about is only the first step. It’s merely paving the way for growth. The exciting news is now that lots of software and startup companies have made initial efforts to modernize their infrastructures, they’re poised for real growth. If that’s you — if you’ve recently adopted cloud-based......
Continue Reading
In 2025 as the start of the new decade, it is a great time for us to re-evaluate our marketing and lead generation strategies we’ve used in the past decade. As we all know, the market has rapidly changed especially in the past three years or so. Thus, it’s necessary to adapt our strategy to meet the new demands of the market. In this guide, we will discuss all you need to know about B2B lead generation in 2025. Let us begin by discussing the most important factors to consider when planning......
Continue Reading
How can we create a website? In the past, the answer is to hire a professional web designer to design the website, and a professional web developer to code the site. Not only it’s typically an expensive process, but also complicated and time-consuming. Fortunately, today we live in an easier time with the availability of various website builders using the WYSIWYG (What You See is What You Get) philosophy. Today, we can create a beautiful website with just the cliks of your mouse. In the past decade, the website builder industry has......
Continue Reading
Is SEO for software companies dead? On the contrary, SEO is alive and well, and more important than ever with all the changes that happened on Google and other search engines. It’s true, however, that SEO strategy for many software companies has changed dramatically since the early days of the internet and Google. With that being said, the strategy you’ve done in 2016 might not work in 2025 and onwards. Here, we will show you an effective SEO strategy for your software company in 2025, after considering all the recent changes in......
Continue Reading
When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2025, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......
Continue Reading