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How To Grow Your Website Traffic with SEO

Here’s the catch: it’s only natural that it’s now harder than ever to get website traffic. More websites and blogs are being published every single day, people spend more time on social media and Youtube than going to websites, and Google with its featured snippets and infrastructure tend to hoard traffic to its own platforms. On the other hand, website traffic is very important. We can’t convert visitors and prospects unless we actually have a steady—or preferably, growing—website traffic to convert. Too often, we put too much emphasis on maximizing the conversion......

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Should You Hire SEO consultant, SEO Agency or In-house SEO

SEO as a marketing channel is fairly unique compared to other channels like advertising or PR campaigns: SEO is mainly done in your own medium, so there isn’t any publishing cost associated with it. Compare it to, say, advertising, where you need to pay a certain fee to the ad publisher (i.e. Google Ads or Facebook Ads). With that being said, SEO can be 100% free if you are willing to do everything by yourself—and if you have the time—. This is simply not possible with most other marketing channels (again, for......

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The Step-By-Step Guide to SEO for Startups

Building a startup company is both fun and challenging activity. There are definitely a lot of things to focus on when building a startup, from developing your products to planning a killer marketing strategy to kickstart your sales. Yet, more often than not, startups don’t recognize SEO as an important part of their early marketing strategy. There are many reasons for this: SEO is a long-term game, SEO is difficult to apply or simply not believing that SEO is a valid strategy in 2018. SEO can be a really effective way to......

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6 B2B Lead Generation Ideas To Implement in 2020

What Is B2B Lead Generation? Simply put, lead generation is the process of attracting, engaging, and converting website visitors into leads. A lead, on the other hand, is basically anyone that has shown any signs of voluntary interest in your products and/or services. Since here we are mainly discussing B2B lead generation, then your leads—and target customers— are businesses and organizations that are in need of your product or service. Another important factor that is unique for the B2B environment is that there can be several different stakeholders in a single target......

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  MikeKhorev.com ranked No. 59 among all SEO agencies and consultants in the United States based on search engine results pages (SERPs) dominance. This ranking was the result of an independent study conducted by Radu Plugaru, CEO of SEOlium.com, in February and published Thursday by SEOblog.com. In his study, Plugaru analyzed 35 million search results for eight top-performing, SEO-related search terms. The final set of keywords included: SEO consultant SEO agency SEO services SEO company SEO expert PPC agency Digital marketing agency Google Ads agency Plugaru told SEOblog.com he then combined these......

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SEO Strategy and the Best Practices For Software Companies in 2020

Software (and technology) companies are deeply related to the online environment and the digital economy. Thus, making sure the target audience can find the software company online is often the most important factor in determining the software company’s success. SEO, on the other hand, is one of the most effective channels in generating organic traffic and building online awareness, making it a very important aspect of a software company’s digital marketing strategy. In this guide, we will learn about how we can use SEO to improve organic traffic, generate leads, and ultimately,......

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How to Calculate SEO ROI: Should You Invest into SEO Services?

SEO is, after all, a very important marketing investment. Before we decide to invest on a channel, we have to answer two very basic questions: How much is it going to cost me? And What is the ROI of SEO campaigns? However, calculating both the cost of SEO and the generated ROI can be quite complicated. On the one hand, there can be many variable costs tied to content creation, link building, site optimization, and so on. On the other hand, the actual revenue generated from organic search engine—as the result of......

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How Long Does SEO Take to Work and How to Rank on the First Page

It’s a fairly known secret that SEO is a long term game. The real question, then, is how long? In fact, as a digital marketing agency, “How long will it take me to get ranked #1 for X keyword?”, “How long will it take for my site to get on the first page of Google?”, or similar ones are among the most common questions we get asked for. The answer, however, is not that simple, and there is not a one-size-fits-all answer due to the many different variables involved in SEO. In......

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How to Do SEO Audit to Boost Your Google Rankings and Traffic

While we can over-analyze SEO and make it as complex as possible, in its purest essence there are only two core aspects of SEO: Optimizing your content for SEO to provide more value to the human audience. Optimizing the technical SEO of your site so Google and the other search engines can properly index it. Thus, in performing an SEO audit, we actually only need to focus on these two areas. It’s a very common mistake to perform a too technical SEO audit, that can take weeks to complete—and even by then, due to......

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How to Generate Leads for Your Digital Marketing Agency

Digital marketing is nothing new. In fact, it is an inevitability brought on by the need for businesses to realize steady growth amid increasing competition within their markets. The increasing sophistication of digital tools has encouraged companies to refine their client acquisition strategies. Such strategies require insights into the needed formulas and skills that guarantee the best possible results. At most, the best they can do is to hire someone else to run their marketing for them. With the rise of “startup culture,” the market for outsourced digital marketing services has been......

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