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How to Create a B2B Digital Marketing Strategy that Drives Sales and Revenue

With more and more people are actively using the internet nowadays (and how the number is still increasing), it’s fairly obvious that we should focus our marketing efforts online so we can effectively connect and engage with our target audience. The B2B environment has also evolved to be mostly online, and this is where B2B digital marketing comes in. Here, we will discuss all you need to know about B2B digital marketing: from its basic concept to inbound marketing to a discussion for all the different channels. By the end, you can......

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Video SEO: Optimizing Videos for Search and Discovery

Very few things can match the joy of seeing your videos rank high and perform better. Conversely, it can be quite frustrating to see them lagging behind the much inferior ones from competitors. Effective video SEO can be the key factor in launching your videos to success. Optimizing videos ensures your content reaches the right audience, maximizing its visibility. With millions of videos uploaded every day, it’s time to start video optimization today to increase the chances of higher ranking and better discoverability. If you’re wondering where to start, don’t worry, we......

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SEO Trends in 2024: What You Need to Know to Succeed

Meta description: SEO in 2024: What’s changed? What’s staying the same? Learn the latest SEO best practices and how to improve your website’s ranking in search results. While digital marketing and SEO are infamous for being constantly evolving, arguably, SEO has undergone an even more drastic shift in the past year due to the rising popularity of AI in the mainstream market. Google—and other major search engines—have been increasingly adopting AI into their search algorithms, which has a very significant impact on how we should approach SEO. This phenomenon has made 2023......

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Mailchimp, as one of the oldest email marketing tools available, is still leading the industry amidst the saturated competition. One of the biggest reasons, is the fact that it’s a well-rounded tool that is very easy to use with its rich set of features. However, Mailchimp is certainly not the perfect tool for all situations, there are other Mailchimp alternatives that offer different features, more advanced functionalities, and different price ranges. Below, we will discuss 6 of the best of these Mailchimp alternatives. However, let us begin with a brief discussion of......

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Why Do You Need to Hire an SEO Company (And The Right One For You)? The first thing you’ll need to understand is that SEO is actually not a rocket science. Technical-wise, SEO is fairly easy to learn, and if you are willing to learn about the concept and spend your time—and resources—, you can implement SEO by yourself without spending any money. So, with that out of the question, why do we actually need to work with an SEO company or even a full-service digital marketing consultant? The answer lies in......

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6 Tips for Enhancing Email Deliverability and Open Rates

Imagine crafting the most persuasive email campaign of your career only for it to not make it into your recipients’ inboxes or not be opened at all. How disappointing would that be? Far from being the stuff of a marketer’s nightmares, emails ending up in the wrong place or not being opened at all is a common occurrence. If you want to avoid the above-described scenario, you’ve come to the right place. Keep reading to learn six tips that can help you improve email deliverability and open rates. But first: What Is......

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Tips to Improve On-Page SEO in 2024

On-page SEO is all about optimizing the website’s elements, such as textual content, graphical elements, and hypertext links and URLs. Well-optimized websites thrive on search engines without any hurdles and reach the maximum audience organically. With the ongoing search engine advancements, the On-page SEO technique keeps changing and evolving. That’s why you must stay updated with the latest methods and apply them on your website to get the most out of it. Understanding your needs, we have crafted this guide to introduce you to the most effective and result-driven web page optimization......

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Accuracy is the backbone of content. If your text is accurate, it delivers exactly the same message that you want to convey. On the other hand, inaccurate text creates a hindrance for readers to understand your ideas, thoughts, and opinions. Also, it lowers your credibility in their eyes. That’s why you should consider ensuring the correctness of your text. When it comes to confirming the precision of text, the majority of students and writers think of manual corrections. Well, in this advanced world, you don’t need to hassle investing your time and......

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Content Marketing Strategy for Technology, Software and Startup Companies to Grow Traffic and Revenue

Content marketing for technology, startup and software companies is a very challenging thing, especially because B2B audiences simply demand more value and information from you. On the other hand, communication is the core aspect of B2B marketing, and so content marketing is arguably even more important in a B2B setting compared to B2C. So, in this guide, we will cover all aspects of the content marketing strategy for technology, startup and software companies: from figuring out your audience to planning your topics to creating conversion devices for your content pieces. Yet, let us first discuss the main differences between......

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Many companies are deeply related to the online environment and the digital economy. Thus, making sure the target audience can find the company online is often the most important factor in determining the company’s success. SEO, on the other hand, is one of the most effective channels in generating organic traffic and building online awareness, making it a very important aspect of a company’s digital marketing strategy. In this guide, we will learn about how we can use SEO strategy to improve organic traffic, generate leads, and ultimately, drive revenue. But first, let......

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