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Local Marketing in 2020: 3 Important Areas To Focus On

What is the most effective way to market a local business in this digital era? The modern local marketing can be a very intimidating, since indeed, the landscape has significantly changed from the traditional local marketing we are all familiar with. Here, we will discuss how we should approach local marketing in 2020. However, let us begin by discussing the most important thing: the customers.   How Local Customers Have Changed Every marketing effort should sprout from a thorough understanding of the market—our customers. So, before we begin, it’s important to understand......

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Top 7 Shopify Alternatives 2019

A Brief Overview on Shopify Shopify—as the benchmark of this list— is built in one goal in mind: providing users with a solution to build a working online store quickly, even when the user has no programming knowledge. So, the main highlight of Shopify is its ease of use even for complete beginners, with various templates to choose from for both branding and functional purposes.  Although we’ve stated that you don’t need any technical knowledge to build a store with Shopify, having HTML and CSS proficiency will allow you to have more......

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Your Ultimate Guide to Google Maps Marketing in 2019

The Idea of Google Maps Marketing There are two ways to market your business on Google Maps. First, is to invest in Google’s local search ads. When people search for local businesses both in Google Maps or Google search, this local search ad will be displayed on top of other results. Local Search ads use Google’s standard CPC (Cost Per Click) model, so there’s not much strategy besides bidding more money according to your location and niche. The second, which will be our focus in this guide, is to rank organically on......

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Mailchimp, as one of the oldest email marketing tools available, is still leading the industry amidst the saturated competition. One of the biggest reasons, is the fact that it’s a well-rounded tool that is very easy to use with its rich set of features. However, Mailchimp is certainly not the perfect tool for all situations, there are other Mailchimp alternatives that offer different features, more advanced functionalities, and different price ranges. Below, we will discuss 5 of the best of these Mailchimp alternatives. However, let us begin with a brief discussion of......

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There are three key aspects to SEO: content—or keyword—optimizations, getting backlinks (the one we call off-site optimization), and technical optimization, where content and technical optimizations are combined into on-page SEO. Arguably, technical SEO is the most challenging of the three, and often becomes the cause of headache for marketers that are not familiar with coding. Technical SEO is also where issues often occur, which can lead to a major confusion if we don’t know the root cause. Here, we will share our version of the technical SEO checklist, listing all the important......

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WordPress has been the most popular blogging and website platform/builder for quite a long time, and not without its reasons. It’s free, it’s reliable, and there are various resources and plugins contributed by the huge WordPress community, making it a very well-rounded, stable platform. However, WordPress certainly isn’t the perfect solution for everyone. There are some of us who might be looking for an easier alternative, and there are some others who might be looking for more customization opportunities. Here, we will discuss 6 of the best WordPress alternatives in 2019. Yet,......

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Top 5 Ahrefs Alternatives 2019

In the world of SEO, Ahrefs is certainly one of the most prominent tools used by many SEO marketers—veterans and beginners alike. However, Ahrefs is certainly not a perfect tool for everyone: some might think it’s too expensive and are looking for cheaper/free Ahrefs alternatives, some others might want different features and benefits. Here, we will discuss five of the best alternatives to Ahrefs available, but before we begin, let us discuss the benchmark: Ahrefs itself.   A Brief Overview on Ahrefs   Ahrefs is one of the most popular SEO tools/software......

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Top 5 BuzzSumo Alternatives For Better Content Marketing Insights

BuzzSumo is certainly one of—if not the—most popular content marketing and influencer marketing tool out there. It’s a very powerful tool to find out what and who are currently trending in the internet, allowing us to plan a strategy around the insight. However, BuzzSumo is certainly not a perfect-for-all tool, and it’s certainly not cheap. This is why many people are looking for BuzzSumo alternatives, either to get a cheaper option or to get different features where BuzzSumo is lacking. Here, we will discuss five of the best BuzzSumo alternatives available, but......

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Inbound Marketing for SaaS Companies: Your Ultimate Guide

Inbound marketing has been the buzzword of the digital marketing world during the past couple of years if not longer. In the SaaS environment, where SaaS content marketing is deemed integral, inbound marketing methodology is not a luxury, but a necessity. However, how can we actually implement the inbound marketing methodology to our SaaS business? While we can be all technical and answer it with complex techniques, SaaS inbound marketing is actually quite simple. Here, we will learn all about it. Before we begin, however, let us discuss a bit about the......

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Quick Social Media Marketing Checklist: A Comprehensive Guide to Key Terms, Goals, and Mistakes to Avoid

 Social Media Social media often refers to social networking platforms which organize the sharing of ideas and communication. These platforms focus on building Internet-based social communities. Users sometimes access social media via desktop computers, though most activity today happens on mobile devices (e.g., smart phones and tablets). As more users interact with a social media network, the platform grows and becomes more powerful. Using social media users and brands create, share, and participate in highly relevant discussions.   Social Media Marketing Social Media Marketing can be an effective strategy for businesses of......

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