Your startup simply won’t grow if you can’t generate new customers, period. So, without a proper customer acquisition strategy for your startup, you are going to run into various problems along the way, and it’s going to be very difficult if not downright impossible to grow your business both B2B and B2C. On the other hand, figuring out which channel is the most effective and sustainable to use in generating new customers is often the biggest challenge for any business. In this guide, we will discuss all you need to know about how......
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Search engine optimization might still mystify you, even if you’ve managed to learn all the basics to help your business. While you’ve maybe found some success with the process recently, what happens when you want to move to a more advanced level? You shouldn’t fret, because every business that works with SEO is bound to have questions sooner or later. What kind of questions do you have about some of the most confusing aspects? Take a look at some of the most common asked SEO questions we’re seeing this year. All have......
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Very few things can match the joy of seeing your videos rank high and perform better. Conversely, it can be quite frustrating to see them lagging behind the much inferior ones from competitors. Effective video SEO can be the key factor in launching your videos to success. Optimizing videos ensures your content reaches the right audience, maximizing its visibility. With millions of videos uploaded every day, it’s time to start video optimization today to increase the chances of higher ranking and better discoverability. If you’re wondering where to start, don’t worry, we......
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Building a startup company is both fun and challenging activity. There are definitely a lot of things to focus on when building a startup, from developing your products to planning a killer marketing strategy to kickstart your sales. Yet, more often than not, startups don’t recognize SEO as an important part of their early marketing strategy. There are many reasons for this: SEO is a long-term game, SEO is difficult to apply or simply not believe that SEO is a valid strategy in 2025. SEO can be a really effective way to......
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The center of SEO is good content. You can implement all the advanced optimizations and even ‘buy’ the highest-quality backlinks out there. But, if your content is low-quality, you won’t get far with your SEO. On the other hand, SEO is also very important for content marketing. Ranking on the first page—or better, top 3 spot—of Google SERP remains one of the most reliable organic traffic sources for your content. In short, content marketing and SEO are inseparable, and it’s best to plan the two together as an integrated strategy to get......
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Why SEO For IT and Technology Companies Is Unique? Let’s carefully consider three factors: The number of people using search engines is increasing at a rapid rate, each and every year. There are over 3.5 billion searches being made daily. The search engine results page (SERP) has significantly improved since the early days of the internet. In the past, we only get website results, but now we can get various “rich” and interactive results from featured snippets to embedded results from Google Maps, The search engines—and especially Google—is now a very important......
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The internet resembles a sprawling, constantly expanding collection of information. Search engines like Google act as its meticulous mapmakers, tirelessly working to make sense of this vast digital landscape. This process, known as indexing, is how your website becomes visible on the map – in search results. If your website isn’t indexed, it’s like a building tucked away on an uncharted side street, unlikely to be found by anyone. How quickly Google ads your website to its map depends on various factors. Imagine search engines consider things like how well-maintained your building......
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Keyword research is arguably the most important part of any SEO strategy: by targeting the right keywords, you can allocate your time and resources to maximize your SEO results. However, how can we actually execute keyword research? There are many different guides for keyword research available. The thing is, each of them offers completely different instructions, that may end up confusing you in the end. This is mainly caused by the fact that keyword research for a certain business might need a different approach when compared to other companies, due to many......
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B2B SEO is the salt and pepper in your recipe that makes your business visible, and the medium that keeps your customers aware of your existence. It entails creating digital content and strategies meant to attract business-to-business (B2B) audiences which then advance leads and conversions in a professional context. Long sales cycles mean there is a longer period of time for potential leads to progress from initial awareness to eventual conversion. Just as slow-cooked meat stews need preparation, long sales lead times require commitment as well. It is a strategic salsa of......
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With the widespread use of technology, many businesses now operate on digital platforms. Those looking to get the most out of those platforms turn to Conversion Rate Optimization as a strategy. CRO refers to the process of increasing the percentage of visitors who do a desired action on your website. Some of the benefits of this include: Increased lead generation More sales Increased site traffic Better understanding of your visitors And all this without having to first increase traffic to your site. This article will explore what CRO is in detail before......
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