There are more than 3.5 billion searches on Google every single day. Nowadays, a majority of them are made on mobile devices, often via the voice assistant. With this phenomenon, more and more people are using “near me” queries to find local businesses. This doesn’t only include queries like “restaurants near me” or “bookstores near me”, but will extend to queries like “where can I buy flowers near me”. For local businesses, optimizing your presence online to target these queries will bring significant impact to conversion rate—and thus, revenue—. These optimizations come......
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Weebly, WordPress, WordPress alternatives and website builders make designing your own website look super simple. You just follow the instructions, add images, write content, and you are good to go. So, this means that there’s a great value to design own website, right? Not really. Taking the DIY route with website design vs. hiring a professional is an apples and oranges comparison. Think of it as the difference between cooking at home vs. dining out at a Michelin 3-star restaurant. There are some benefits to designing your own website, including the fact that it’s easier......
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The business arena is fast-paced. Regardless of the products you’re selling or the services you’re offering, you have to be innovative all the time. You have to assess what are the current market trends, what does your target audience want and how your competitors are working. On top of these, you have to continually check your internal processes to ensure that quality is never compromised. Accomplishing all of these tasks can be overwhelming especially for startups, but fortunately, Search Engine Optimization (SEO) can make things easier for you. This is one of......
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Twenty years ago, a small firm wasn’t able to compete with big companies and multinational corporations. But today, rules of doing business are totally different because of the internet. Organization of any size has a chance to attract the attention of a huge audience with the help of a well-designed website, social media and email marketing. If you want to grow your small business, you also have a great chance to succeed. Invest your time and energy in content marketing strategy implementation and you will be amazed by the results. Check the......
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Technically speaking, content advertising and search engine optimization (SEO) are two different phenomena; yet, they go hand in hand. At their very best, SEO and content form a bond that project websites to the top of the search engine rankings. However, this is only when the content and SEO are at their best, says Kevin Touchard, SEO Consultant at A Plus Digital. He says poor SEO and content can cause Google fines/penalties that are somewhat impossible to recover from. ‘Content’ Explained? Well, there is no exact definition of content, says Kevin. But......
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Doing SEO correctly for mobile is one of the most important things to focus on in business this year and into the coming years. If you’ve paid attention to mobile SEO recently, perhaps you’ve missed one recent development: Accelerated Mobile Pages. Otherwise known as AMP, this is an open-source initiative made to improve performance of content marketing and ads viewed on mobile devices. It’s another digital gift backed by Google (and Twitter) to help people like you improve your website load times on smartphones and tablets. Statistics show AMP increases web page......
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Today the internet is the number one source of information. All around the world, people rely on the global network to get information of all kinds. This is done majorly through search engines. Search engines such as Google and Baidu are two of the most visited websites on the internet. Google holds the most significant share of the search engine market. It is followed by Baidu which is the first licensed search engine based in China. Baidu is responsible for about 12.85% of all desktop searches and 4.57% of mobile searches. Bing......
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Mobile devices; it’s probably two of the most used words. Smartphones have become almost an extensions of ourselves. Everything we do is already through mobile and forgetting this in your online marketing strategy can take you make you fail with your online presence. But why are they so important? The answer is simple. Almost half of the traffic your page receives comes from mobile devices. I say almost half because it depends on your sector and your target audience. Many sites have more 50% of the traffic that coming from mobile phones.......
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Customers today rely more than ever on online reviews to validate a business, service, or product. So much so, that 93% of customers’ purchase decisions are influenced by online reviews. As a business owner or entrepreneur, building and maintaining your online review presence is not only important to draw in and motivate new potential customers to purchase, but it’s also critical for your local search engine rankings. Google takes your reviews into account when deciding how to rank your business. While half the battle is building your online reviews, the other half......
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We all know how local SEO is a whole different game, compared to general SEO strategies. However, the basic principles behind the two remain similar. Unsurprisingly, the biggest question behind the two strategies is also similar: what are the factors, or signals that will determine the SEO ranking? So, this guide will attempt to answer that question, specific to local SEO strategy. As with general SEO, there are hundreds of factors that will affect your local SEO ranking. However, the principle remains the same: it’s not about doing every single thing right, but......
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