What Actually is B2B SEO? Most people know that SEO stands for Search Engine Optimization, and most also understood the basic concept that SEO is about optimizing your website to rank higher on Google’s—and other search engines’ — SERP. However, there are still many misconceptions surrounding B2B SEO, especially regarding the technicalities and purpose. First, B2B SEO is not a secret method to cheat the search engine’s algorithm so you can rank quickly. Instead, it’s a series of optimizations so your site—and your content— aligns better with Google’s goal, which in their......
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Why Do You Need to Hire an SEO Company (And The Right One For You)? The first thing you’ll need to understand is that SEO is actually not a rocket science. Technical-wise, SEO is fairly easy to learn, and if you are willing to learn about the concept and spend your time—and resources—, you can implement SEO by yourself without spending any money. So, with that out of the question, why do we actually need to work with an SEO company or even a full-service digital marketing consultant? The answer lies in......
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Many companies are deeply related to the online environment and the digital economy. Thus, making sure the target audience can find the company online is often the most important factor in determining the company’s success. SEO, on the other hand, is one of the most effective channels in generating organic traffic and building online awareness, making it a very important aspect of a company’s digital marketing strategy. In this guide, we will learn about how we can use SEO strategy to improve organic traffic, generate leads, and ultimately, drive revenue. But first, let......
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It seems a lot of things in digital marketing develop myths over time, which only makes it more difficult for beginners like you to find truth. SEO is one of those digital marketing techniques that have more myths than arguably anything else. A lot of these myths developed due to ubiquitous online tutorials trying to simplify the process. While you can do SEO well with a little knowledge, it doesn’t have to become complex to a point of confusion. What’s important is to go after the myths and debunk them so you......
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Meta description: SEO in 2025: What’s changed? What’s staying the same? Learn the latest SEO best practices and how to improve your website’s ranking in search results. While digital marketing and SEO are infamous for being constantly evolving, arguably, SEO has undergone an even more drastic shift in the past year due to the rising popularity of AI in the mainstream market. Google—and other major search engines—have been increasingly adopting AI into their search algorithms, which has a very significant impact on how we should approach SEO. This phenomenon has made 2024......
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Your startup simply won’t grow if you can’t generate new customers, period. So, without a proper customer acquisition strategy for your startup, you are going to run into various problems along the way, and it’s going to be very difficult if not downright impossible to grow your business both B2B and B2C. On the other hand, figuring out which channel is the most effective and sustainable to use in generating new customers is often the biggest challenge for any business. In this guide, we will discuss all you need to know about how......
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Search engine optimization might still mystify you, even if you’ve managed to learn all the basics to help your business. While you’ve maybe found some success with the process recently, what happens when you want to move to a more advanced level? You shouldn’t fret, because every business that works with SEO is bound to have questions sooner or later. What kind of questions do you have about some of the most confusing aspects? Take a look at some of the most common asked SEO questions we’re seeing this year. All have......
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Very few things can match the joy of seeing your videos rank high and perform better. Conversely, it can be quite frustrating to see them lagging behind the much inferior ones from competitors. Effective video SEO can be the key factor in launching your videos to success. Optimizing videos ensures your content reaches the right audience, maximizing its visibility. With millions of videos uploaded every day, it’s time to start video optimization today to increase the chances of higher ranking and better discoverability. If you’re wondering where to start, don’t worry, we......
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Building a startup company is both fun and challenging activity. There are definitely a lot of things to focus on when building a startup, from developing your products to planning a killer marketing strategy to kickstart your sales. Yet, more often than not, startups don’t recognize SEO as an important part of their early marketing strategy. There are many reasons for this: SEO is a long-term game, SEO is difficult to apply or simply not believe that SEO is a valid strategy in 2025. SEO can be a really effective way to......
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The center of SEO is good content. You can implement all the advanced optimizations and even ‘buy’ the highest-quality backlinks out there. But, if your content is low-quality, you won’t get far with your SEO. On the other hand, SEO is also very important for content marketing. Ranking on the first page—or better, top 3 spot—of Google SERP remains one of the most reliable organic traffic sources for your content. In short, content marketing and SEO are inseparable, and it’s best to plan the two together as an integrated strategy to get......
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