You may still bristle when hearing the acronym SEO, despite using the process in different ways for years in your online marketing. Yet, how many years have you focused your SEO on reaching leads nationally or internationally? While it’s always important to bring a worldwide presence on places like Google, this becomes less important if you want more in-store visitations. Focusing on local SEO is the solution you need to find valuable customers in your local area. Once found by prospective clients in your home city, you could find enough loyal customers......
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It seems businesses have had numerous perceptions about SEO over the years that waver between positive and negative. Those of you who remember the days when Black Hat SEO became a problem in the industry, your impression of SEO might be one of trouble. Or, if you understand the effectiveness of White Hat SEO, you may think it’s too complex to take on at the moment. While it’s important to adhere to White Hat SEO principles, your perceptions of SEO may also be one of cramming keywords into your content. Thinking of......
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Does the thought of ‘doing SEO’ leave you cold? Not sure if it’s really relevant to your business? Well — how does having more customers sound like to you? A report into the importance of SEO found that the top site for a search had an average click-through rate (CTR) of 36.4%, with the second and third sites achieving a CTR of 12.5% and 9.5% respectively. While you might be skeptical about the importance of SEO to your ecommerce site, it’s unlikely you’ll be skeptical about the benefits of more customers clicking......
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As someone who’s finally delved into working with local SEO of late, how successful have you been at it? If going about it on your own, you’re perhaps missing a few steps that could still hurt your search results. No matter how much you think you know about local SEO, you’ll always find more to learn. It’s why you should always work with an expert when using local SEO. They’ll show you more of what’s possible so you don’t overlook anything. What you’ll discover is that there’s a lot more local in......
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You’ve learned the principles of SEO and its benefits (link to the previous article if necessary), and now you’ve made up your mind about investing in SEO. However, now comes the next question: how should you manage your SEO efforts? As we have understood, SEO is a long-term process that requires consistency. So, there are generally three approaches to managing your SEO: building your own in-house SEO team, working with an SEO company or hiring an SEO expert freelancer (or a team of freelancers) to do the job. In this article, we will have......
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If you’re trying to figure out how to improve website ranking in Google, working on improving your website’s SEO can be one of the best things to do. Improving your traffic with SEO consultant is one of the primary ways to get more traffic to your website, but it can also be a tricky process. The truth is, there are right ways and wrong ways to improve your site. Using blackhat SEO techniques can lead to disastrous results and may backfire. This can leave your site with worse rankings than it had before. Luckily, as long......
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In today’s competitive online business environment, hiring the right SEO expert is critical. In fact, the success of your overall marketing strategy depends on it. Research shows that organic searches account for over 70% of all traffic to websites that sell business services. Paid searches account for only 10%. What does this mean? It means that unless you’re well-versed in SEO, you need to hire someone else to build up your online presence. PPC alone won’t cut it. But what’s the best way to ensure that the people you hire to improve your......
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Before delving into the world of Search Engine Optimization, it’s important to know exactly how the search industry started. How do search engines work? And why do we need to optimize anything for them? Web search engines are not a new invention. They have been around since the early days of the internet, and were used to list down and index pages and directories back in the day. If you owned an Internet-enabled computer in the ’90s, you must be familiar with some of these names: WebCrawler, Lycos, Altavista, Go.com, Inktomi, Dogpile,......
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Search Engine Optimization can be challenging even for the most experienced digital marketing experts. It requires careful analysis, quality content creation, and an understanding of the latest search engine algorithms. But with the right skills, it is possible to push your page to the top of the search results efficiently....
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