SEO


Keyword research is arguably the most important part of any SEO strategy: by targeting the right keywords, you can allocate your time and resources to maximize your SEO results. However, how can we actually execute keyword research? There are many different guides for keyword research available. The thing is, each of them offers completely different instructions, that may end up confusing you in the end. This is mainly caused by the fact that keyword research for a certain business might need a different approach when compared to other companies, due to many......

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One of the biggest changes in the local search environment is when Google started including Google Maps results for local-related keywords. Nowadays, when more and more people are using “near me” queries on their mobile devices, ranking on the top spots of Google Maps is a valuable source of traffic—and revenue— for any businesses targeting the local audience. Google Maps results are based on Google My Business listings. So, one of the main considerations in improving your Google Maps ranking is by optimizing your Google My Business listing. Here are the steps provides......

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SEO audit is the best, most effective way to assess the performance of your SEO strategy, and especially to figure out the reasons why you are not getting good SEO results. SEO audit should be performed before you attempt any SEO efforts, especially if you are an SEO agency handling a new client’s website. To achieve the best results, however, you should do SEO audit regularly. In this guide, we will share 9 important steps you should do when performing an SEO audit, covering the most important aspects of SEO activities. Before......

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How To Implement Inbound Marketing For SaaS Businesses

The concept of inbound marketing has been the buzzword of the marketing world in recent years. Yet, what actually is it? To put it simply, inbound marketing is about publishing relevant, valuable content to attract your customers ‘inbound’. The opposite of this idea is what we understood as the ‘traditional’ outbound marketing, where we put our marketing materials outward to disrupt prospects with advertising, cold calls, events, or any other disrupting promotions. As we can see, the key principle is about minimizing disruption, and we have also suggested that the key aspect......

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5 Tips For Tech Startup Marketing Plan To Guarantee Exponential Growth

A tech startup’s success often rides on marketing efforts. No matter how good your product is, there will be no buyer if no one is aware of it. On the other hand, if you have a bad product, no amount of marketing can help. So, we should strive for the right balance, and on this guide, we will discuss some tips to develop a tech startup marketing plan, and how you can apply it. Let us begin.   1. Let Your Product Market Itself David Ogilvy, known as the ‘father of advertising’......

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Effective Local SEO Strategies For Small Business

Here is the deal, 46% of Google searches are made with local intent, where the searcher is looking for a business or service near him/her. Also, more than 30% of mobile searches were made before the searcher is visiting a store. Those are just two of the amazing statistics showing the importance of local SEO, in short, if you are a business targeting your local audience, optimizing for local searches is a necessity for success. But, the question is, how? In this guide, we will learn all the ins and outs of......

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How To Grow Revenue using Google Maps Marketing

It’s no secret that more and more people are now using Google Maps. From finding walking directions to driving assistance in finding a new place to dine in, Google Maps is arguably the most important app provided by Google at the moment. If you are a brick-and-mortar business, or a business serving a local niche, not optimizing your listing on Google Maps is, put simply, missing out on a huge chunk of market, but yet many marketers are neglecting Google Maps marketing for one reason or another. In this guide, we will......

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Google My Business: How To Track Phone Calls and Website Visitors You Get From Google Maps

More than 3.5 billion searches are made every single day on Google, and 46% of those are made by people looking for local businesses. So, it’s fairly obvious that if you are a local business, having a strong search presence is a must. However, another aspect we will need to consider is to actually know how we can track conversions from the search engine. Here, we will show you how. Below, we will discuss how we can track how many website visits and phone calls are generated from your Google Maps results.......

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Local SEO Checklist: Optimizing Your Google My Business Account

While there have been so many changes in Google’s search algorithm in almost two decades, one thing is consistent: Google is aiming to deliver more personalizations for the searchers, and hyper-localization is a huge part of that mission. One of the key changes in this regards, is the inclusion of Google Maps results for local-related search queries. Pair this with the fact that more and more people are now using their mobile devices to make a search, a huge part of them using “near me” search queries to find local businesses near......

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How to Improve Your Local SEO and Rank on the First Page of Google

There are more than 3.5 billion searches on Google every single day. Nowadays, a majority of them are made on mobile devices, often via the voice assistant. With this phenomenon, more and more people are using “near me” queries to find local businesses. This doesn’t only include queries like “restaurants near me” or “bookstores near me”, but will extend to queries like “where can I buy flowers near me”. For local businesses, optimizing your presence online to target these queries will bring significant impact to conversion rate—and thus, revenue—. These optimizations come......

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