We all know how local SEO is a whole different game, compared to general SEO strategies. However, the basic principles behind the two remain similar. Unsurprisingly, the biggest question behind the two strategies is also similar: what are the factors, or signals that will determine the SEO ranking? So, this guide will attempt to answer that question, specific to local SEO strategy. As with general SEO, there are hundreds of factors that will affect your local SEO ranking. However, the principle remains the same: it’s not about doing every single thing right, but......
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Contrary to the common misconception, SEO is not a magic strategy where you can cheat the search engines to get ranked quickly and thus increase your traffic. On the other hand, SEO is a long-term game that requires consistency and hard labor. Thankfully, there are now a lot website analysis and SEO tools that can assist you in this long, often arduous process, and on this guide we will discuss 10 of them, which in our opinion, are some of the best ones available. Using these tools properly can turn your SEO......
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While there have been so many changes in Google’s search algorithm in almost two decades, one thing is consistent: Google is aiming to deliver more personalizations for the searchers, and hyper-localization is a huge part of that mission. One of the key changes in this regards, is the inclusion of Google Maps results for local-related search queries. Pair this with the fact that more and more people are now using their mobile devices to make a search, a huge part of them using “near me” search queries to find local businesses near......
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Here’s the catch: it’s only natural that it’s now harder than ever to get website traffic. More websites and blogs are being published every single day, people spend more time on social media and Youtube than going to websites, and Google with its featured snippets and infrastructure tend to hoard traffic to its own platforms. On the other hand, website traffic is very important. We can’t convert visitors and prospects unless we actually have a steady—or preferably, growing—website traffic to convert. Too often, we put too much emphasis on maximizing the conversion......
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What Is Actually “Hosting” a Website? In a nutshell, hosting a website simply means uploading and storing the files related to your website on a server. A server, on the other hand, is a dedicated computer (or can be just a program within a computer, or another device) that is tasked with storing and managing resources. The server is a centralized resource—in this case— for the website. This process allows other people—from all around the globe— to “pull’ the necessary resources from this server and view your website. The server’s main task......
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Social media marketing nowadays is getting more complicated than ever due to the saturation and diversity. Saturation, because the market is now so saturated with so many prominent experts and influencers, and so it’s harder to get our voice heard amidst all the noise. Diversity, because nowadays we can no longer focus on just one social media platform, as each major platform from Instagram, Facebook, LinkedIn, and Twitter among others has their own benefits. The solution? Personalization, automation, and scheduling management, and these are where a social media management tool like Hootsuite......
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One of the most important aspects of digital marketing is lead generation. On the other hand, it is also often the most challenging aspect. Attracting visitors to your website can be time—and resource—consuming. And, probably the most challenging thing is the fact that along with how consumers evolve, so do we need to constantly change our approaches and tactics. This is why many businesses choose to work with lead generation companies, which can help in filling in the requirement of expertise, time, and resources. Yet, choosing the right one to work with......
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For most B2B businesses, lead generation is often the most challenging aspect, and yet also the most important factor in driving growth. The more leads we can generate, the more we can expect conversions, and thus the more we can expect growth. However, in this competitive marketplace, B2B lead generation has never been this difficult. We face numerous challenges from the difficulty in qualifying leads to creating high-quality content consistently to monitoring the performance of your lead sources, among others. That is why, to start this 2025, we will need to update......
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Are fitness purchasers getting away from at-home fitness and back to physical fitness studios? As the impacts of the pandemic subside and the interest in at-home fitness evaporates, another dash for unheard-of wealth is in the swing for fitness studios viewing for shoppers burnt out on working out in their front lounge room. Ongoing months have seen a large group of reductions reported by digital and at-home fitness organizations that are starting to slow down because of the financial slump and the longing of the market to get back to an in-studio......
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The world of sales and marketing is getting more complicated than ever. The lines between the two are now (very) blurred, and with all the available channels, new tactics, and the increasing number of personnel, the need to streamline all these marketing and sales processes in one single app/solution is now more important than ever. This is where HubSpot gained its popularity as a platform that simplifies and takes care of the whole business process in one single dashboard. More About HubSpot Let us first discuss HubSpot as the benchmark in this......
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