Here is the deal, 46% of Google searches are made with local intent, where the searcher is looking for a business or service near him/her. Also, more than 30% of mobile searches were made before the searcher is visiting a store. Those are just two of the amazing statistics showing the importance of local SEO, in short, if you are a business targeting your local audience, optimizing for local searches is a necessity for success. But, the question is, how? In this guide, we will learn all the ins and outs of......
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It’s no secret that more and more people are now using Google Maps. From finding walking directions to driving assistance in finding a new place to dine in, Google Maps is arguably the most important app provided by Google at the moment. If you are a brick-and-mortar business, or a business serving a local niche, not optimizing your listing on Google Maps is, put simply, missing out on a huge chunk of market, but yet many marketers are neglecting Google Maps marketing for one reason or another. In this guide, we will......
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During 2018, we have seen stagnancy in some marketing channels, and yet vast, rapid changes on others. However, I think most of us will agree that it has been an interesting year so far. With that being said, here we will again compile our predictions for the marketing trends in 2020. As we have always said, knowing the latest trends and working marketing strategies are very important aspects of staying ahead of the competition. Without further ado, let us begin with our first prediction. 1. Voice will be a more significant......
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More than 3.5 billion searches are made every single day on Google, and 46% of those are made by people looking for local businesses. So, it’s fairly obvious that if you are a local business, having a strong search presence is a must. However, another aspect we will need to consider is to actually know how we can track conversions from the search engine. Here, we will show you how. Below, we will discuss how we can track how many website visits and phone calls are generated from your Google Maps results.......
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While there have been so many changes in Google’s search algorithm in almost two decades, one thing is consistent: Google is aiming to deliver more personalizations for the searchers, and hyper-localization is a huge part of that mission. One of the key changes in this regards, is the inclusion of Google Maps results for local-related search queries. Pair this with the fact that more and more people are now using their mobile devices to make a search, a huge part of them using “near me” search queries to find local businesses near......
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There are more than 3.5 billion searches on Google every single day. Nowadays, a majority of them are made on mobile devices, often via the voice assistant. With this phenomenon, more and more people are using “near me” queries to find local businesses. This doesn’t only include queries like “restaurants near me” or “bookstores near me”, but will extend to queries like “where can I buy flowers near me”. For local businesses, optimizing your presence online to target these queries will bring significant impact to conversion rate—and thus, revenue—. These optimizations come......
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If you are a business that is selling your product or service to a local audience, appearing in the top-3 spots of Google Maps listing can significantly improve visitations, phone calls, sign-ups, or any other desirable conversions. For example, if you are a restaurant in New York, specifically on Broadway, you would want to rank on the top-3 spots when people in Broadway is searching for “restaurants near me”. In the past, Google shows 7 results when people are searching for Google Maps-related queries (queries with specific location and “near me” queries),......
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For most B2B businesses, lead generation is often the most challenging aspect, and yet also the most important factor in driving growth. The more leads we can generate, the more we can expect conversions, and thus the more we can expect growth. However, in this competitive marketplace, B2B lead generation has never been this difficult. We face numerous challenges from the difficulty in qualifying leads to creating high-quality content consistently to monitoring the performance of your lead sources, among others. That is why, to start this 2020, we will need to update......
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Many, if not all, traditional marketers are familiar with the concept of the marketing or sales funnel. It’s a model that was originally developed in 1898 by Elias St. Elmo, and it breaks down the various stages of a customer’s journey with a particular product or company. There are four stages that make up the traditional funnel: awareness, interest, desire and action. While these have evolved over time to reflect modern markets, these stages are still considered the rule of thumb. But as marketing efforts have shifted to focus on digital and......
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Weebly, WordPress, WordPress alternatives and website builders make designing your own website look super simple. You just follow the instructions, add images, write content, and you are good to go. So, this means that there’s a great value to design own website, right? Not really. Taking the DIY route with website design vs. hiring a professional is an apples and oranges comparison. Think of it as the difference between cooking at home vs. dining out at a Michelin 3-star restaurant. There are some benefits to designing your own website, including the fact that it’s easier......
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