In recent years, the term ‘outbound marketing’ and especially ‘inbound marketing’ have been the buzzwords of the digital marketing world. Yet, what actually are they? Are they just new terms coined by marketers to sound ‘advanced’ and cool? So, in this guide, we will discuss the definition of the two, the key differences between the two marketing methods, and how you can develop a marketing strategy using the two concepts. Let us begin by discussing the definitions. Outbound Marketing: The Definition Outbound Marketing is actually just another name for “traditional marketing”,......
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As the internet evolves, digital marketing is becoming increasingly complex. More than 80% of people use the internet to find products and services before making an actual purchase. Whether you have a string of successful programs under your belt, or you’re steering the ship on a promising new software company, choosing the right online marketing strategy for your company is going to be crucial over the coming years. Building 7-Figure Companies With SEO Learn how founders, CEOs, execs and thought leaders use SEO and Content Marketing to grow B2B, SaaS, technology and startup companies......
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E-commerce seems to be expanding without coming to an end. The almost two billion consumers who shop online provide retailers with a nearly endless number of prospective clients. How can you grab their interest? What will e-commerce platform users anticipate from them? According to 99 firms, 80% of US Internet users have made at least one purchasing decision. If you consider the global eCommerce stats, Google has listed approximately 12M to 24M sites, and the global retail sales value has reached $4.13 trillion in 2020. It’s crucial to keep up with the......
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SEO isn’t rocket science. But keyword research and other SEO practices are complicated. So instead, think of search engine optimization as a policy Google uses to get you to provide helpful and authentic content. But it’s not as easy as taking the first seed keywords you see on a keyword tool. Unless you’re an established brand, algorithms only favor content that helps an audience solve a specific – this is called search intent. Keyword research is the discovery of relevant keywords for your prospect’s search intent at different stages of the buyer......
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Scaling a SaaS business isn’t just about attracting new clients. It’s about creating a seamless, efficient process. Like many, your goal is to convert leads into long-term customers. But lots of organizations still rely on manual outreach. There are inconsistent follow-ups and fragmented sales workflows too. All of this slows growth and wastes valuable resources. The solution? Automation. By automating your SaaS sales funnel, you can streamline the process. Lead nurturing, personalization, and conversions can all be done at scale and quickly, freeing up your team to focus on strategy and customer......
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The marketing automation industry is projected to hit an impressive $13.71 billion by 2030. That’s because managing marketing data isn’t easy. You’ve got to juggle campaign planning, performance tracking, and endless reporting (all while praying you didn’t miss a decimal). If you’re currently trying to handle all of that data manually, you likely know it doesn’t always end well. Inefficiencies creep in, mistakes happen, and suddenly, your to-do list feels endless. Now, while marketing automation is growing among businesses — with 91% of professionals saying they feel their current marketing automation strategy......
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We all know how local SEO is a whole different game, compared to general SEO strategies. However, the basic principles behind the two remain similar. Unsurprisingly, the biggest question behind the two strategies is also similar: what are the factors, or signals that will determine the SEO ranking? So, this guide will attempt to answer that question, specific to local SEO strategy. As with general SEO, there are hundreds of factors that will affect your local SEO ranking. However, the principle remains the same: it’s not about doing every single thing right, but......
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Contrary to the common misconception, SEO is not a magic strategy where you can cheat the search engines to get ranked quickly and thus increase your traffic. On the other hand, SEO is a long-term game that requires consistency and hard labor. Thankfully, there are now a lot website analysis and SEO tools that can assist you in this long, often arduous process, and on this guide we will discuss 10 of them, which in our opinion, are some of the best ones available. Using these tools properly can turn your SEO......
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While there have been so many changes in Google’s search algorithm in almost two decades, one thing is consistent: Google is aiming to deliver more personalizations for the searchers, and hyper-localization is a huge part of that mission. One of the key changes in this regards, is the inclusion of Google Maps results for local-related search queries. Pair this with the fact that more and more people are now using their mobile devices to make a search, a huge part of them using “near me” search queries to find local businesses near......
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Here’s the catch: it’s only natural that it’s now harder than ever to get website traffic. More websites and blogs are being published every single day, people spend more time on social media and Youtube than going to websites, and Google with its featured snippets and infrastructure tend to hoard traffic to its own platforms. On the other hand, website traffic is very important. We can’t convert visitors and prospects unless we actually have a steady—or preferably, growing—website traffic to convert. Too often, we put too much emphasis on maximizing the conversion......
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