These days, the key to a winning marketing strategy is simple: put your customers first. When you understand what they really want and how to make their lives easier, you’re already ahead of the game. In this guide, we’ll break down how to create a customer-centric marketing strategy that not only makes your customers happy but helps your business grow. Ready to dive in? Let’s get started! Use Data to Drive Decisions To create a successful marketing strategy, data is essential. The key is not just gathering information but using it......
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With the widespread use of technology, many businesses now operate on digital platforms. Those looking to get the most out of those platforms turn to Conversion Rate Optimization as a strategy. CRO refers to the process of increasing the percentage of visitors who do a desired action on your website. Some of the benefits of this include: Increased lead generation More sales Increased site traffic Better understanding of your visitors And all this without having to first increase traffic to your site. This article will explore what CRO is in detail before......
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Social media marketing has become very competitive and saturated in the past half decade or so. Thankfully, there are now various social media marketing tools that can help us get ahead, with various functions. Here, we will discuss 8 of the best social media marketing tools available, as well as how you can implement them in your digital marketing strategy. Let us begin. 1. Animoto Site: https://animoto.com/ Pricing: $9/month or $5/month if you subscribe for 1 year. (14-day free trial) Promo code: 20% off all plans with the promo code YAAAAAS What it does:......
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Did you know that 46% of Google searches are local? And almost 80% of these local searches actually convert? (Shocking, right?) So, you’re missing out on a lot if your traditional SEO strategy is not backed up by some solid local SEO. But how do you know which local SEO tricks your website lacks? Answer: A local SEO audit. A local SEO audit is pretty much like a diagnostic tool, that gives you an overview of your current local SEO standing. It shows you areas that need work so that you can......
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In recent years, the term ‘outbound marketing’ and especially ‘inbound marketing’ have been the buzzwords of the digital marketing world. Yet, what actually are they? Are they just new terms coined by marketers to sound ‘advanced’ and cool? So, in this guide, we will discuss the definition of the two, the key differences between the two marketing methods, and how you can develop a marketing strategy using the two concepts. Let us begin by discussing the definitions. Outbound Marketing: The Definition Outbound Marketing is actually just another name for “traditional marketing”,......
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As the internet evolves, digital marketing is becoming increasingly complex. More than 80% of people use the internet to find products and services before making an actual purchase. Whether you have a string of successful programs under your belt, or you’re steering the ship on a promising new software company, choosing the right online marketing strategy for your company is going to be crucial over the coming years. Building 7-Figure Companies With SEO Learn how founders, CEOs, execs and thought leaders use SEO and Content Marketing to grow B2B, SaaS, technology and startup companies......
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E-commerce seems to be expanding without coming to an end. The almost two billion consumers who shop online provide retailers with a nearly endless number of prospective clients. How can you grab their interest? What will e-commerce platform users anticipate from them? According to 99 firms, 80% of US Internet users have made at least one purchasing decision. If you consider the global eCommerce stats, Google has listed approximately 12M to 24M sites, and the global retail sales value has reached $4.13 trillion in 2020. It’s crucial to keep up with the......
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SEO isn’t rocket science. But keyword research and other SEO practices are complicated. So instead, think of search engine optimization as a policy Google uses to get you to provide helpful and authentic content. But it’s not as easy as taking the first seed keywords you see on a keyword tool. Unless you’re an established brand, algorithms only favor content that helps an audience solve a specific – this is called search intent. Keyword research is the discovery of relevant keywords for your prospect’s search intent at different stages of the buyer......
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Scaling a SaaS business isn’t just about attracting new clients. It’s about creating a seamless, efficient process. Like many, your goal is to convert leads into long-term customers. But lots of organizations still rely on manual outreach. There are inconsistent follow-ups and fragmented sales workflows too. All of this slows growth and wastes valuable resources. The solution? Automation. By automating your SaaS sales funnel, you can streamline the process. Lead nurturing, personalization, and conversions can all be done at scale and quickly, freeing up your team to focus on strategy and customer......
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The marketing automation industry is projected to hit an impressive $13.71 billion by 2030. That’s because managing marketing data isn’t easy. You’ve got to juggle campaign planning, performance tracking, and endless reporting (all while praying you didn’t miss a decimal). If you’re currently trying to handle all of that data manually, you likely know it doesn’t always end well. Inefficiencies creep in, mistakes happen, and suddenly, your to-do list feels endless. Now, while marketing automation is growing among businesses — with 91% of professionals saying they feel their current marketing automation strategy......
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