Do I actually need to outsource to an SEO agency? Can I just learn everything by myself? How much I considered okay to spend? Would working with a “full” digital marketing agency be a better bet? Those are some of the common questions to ask when considering an SEO expert or consultant—and all of them are valid ones—. A professional SEO company—as opposed to a generic (digital) marketing agency, has several unique and crucial roles. To really understand these roles, however, it’s important to first understand the right concept of SEO: ......
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In the digital age, our very lives are driven by data. From the moment we wake up and check the weather report on our phones, to when we travel in search of the best places to spend our vacations/ Nowadays, entire businesses are built on mere data, with ride-hailing services such as Grab and Uber being such successful businesses despite the fact that they do not own fleets of cars, or booking businesses like Agoda and Airbnb flourishing even when they don’t own any properties. The lives we lead are driven by......
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We are all aware of the impact that artificial intelligence is bound to have on many aspects of our daily lives. It will also be something in which businesses will invest heavily, so it is sure to bring about a profound change in almost every industry. The digital marketing realm is no exception to this. With this in mind, it’s important to know the arena that you’re going to compete in if you’re going to have a chance to stand out from the competition. This is even considering the fact that modern-day......
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Is ranking on the first page of Google SERP and SEO all that important? Wouldn’t it be easier if I just pay for the paid search ads? Like it or not, the search engines and especially Google are now very important in so many aspects of our lives: don’t know the movies currently playing on the theaters? We Google it. Feeling suddenly unwell? We Google the symptoms. Looking for a new product or service? We also Google it. There are more than 3.2 billion searches conducted daily on Google, not counting the......
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Email marketing is one of the most effective methods of digital marketing. It can help you promote your products and generate sales. According to statistics, as much as 60% of digital marketers note that email marketing outperforms social media, and the main reason is that it is highly engaging. Email marketing can drive more traffic to your website and generate more conversions. People who opt-in to receive your emails are interested in your brand. You can turn them into loyal customers and increase their lifetime value, and the only thing you should......
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Challenges in Targeting Ideal B2B Prospects Building a B2B buyer persona has several crucial differences when compared to the B2C environment, which can produce unique challenges. Here are some of the crucial areas to pay attention to, which we will also address one by one throughout this guide: B2B higher-ups tend to adopt a more conservative point of view, that usually opt for a wide-net marketing strategy instead of specific targeting. In B2B, our target customers are companies or organizations, and there can be more than one decision makers with different roles......
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Backlinks are the most valuable asset not only for SEO purposes, but for our online presence in general. On the other hand, building backlinks is also very difficult and frustrating, and that’s why losing just a single hard-earned inbound link can be very stressful. Unfortunately, there can be various reasons for a disappeared link—whether intended or unintended by the source page—, and this is where link reclamation comes in. What Is Link Reclamation Link reclamation, in a nutshell, is any effort to reclaim lost backlinks. When you lose a backlink due......
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If you really stop to think about it, the average person probably spends most of their waking hours connected to the internet. And with the smartphone becoming more and more sophisticated, it’s really easy to see why. Companies are jumping on the bandwagon and making themselves more visible to potential audiences using a mobile device. But what happens when everybody starts to join the smartphone party? The end result is a chaotic mess of information crammed into such a small screen. You may have experienced this yourself: you check your email......
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There are three key aspects to SEO: content—or keyword—optimizations, getting backlinks (the one we call off-site optimization), and technical optimization, where content and technical optimizations are combined into on-page SEO. Arguably, technical SEO is the most challenging of the three, and often becomes the cause of headache for marketers that are not familiar with coding. Technical SEO is also where issues often occur, which can lead to major confusion if we don’t know the root cause. Here, we will share our version of the technical SEO checklist, listing all the important elements......
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BuzzSumo is certainly one of—if not the—most popular content marketing and influencer marketing tool out there. It’s a very powerful tool to find out what and who are currently trending in the internet, allowing us to plan a strategy around the insight. However, BuzzSumo is certainly not a perfect-for-all tool, and it’s certainly not cheap. This is why many people are looking for BuzzSumo alternatives, either to get a cheaper option or to get different features where BuzzSumo is lacking. Here, we will discuss five of the best BuzzSumo alternatives available, but......
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