Nowadays, there are various email marketing software available with various price ranges—a lot of them are free—. However, not all of them can make the cut as “enterprise-grade” to cater to the needs of enterprise email marketing. In this guide, we will help you determine the best enterprise-grade email marketing solutions that can fit your organization’s current needs—and available budgets. First, however, let us discuss one of the most frequently asked questions: What Qualifies An Enterprise Email Marketing Solutions From Ordinary Ones? Before we begin our discussion for the best enterprise......
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Generating leads is often the biggest challenge in B2B marketing, and on the other hand, no marketing efforts will bring any results if we have no qualified leads. On the other hand, the resource to learn about this is—not quite limited—, but confusing. Do a quick Google search about “B2B lead generation”, and you’ll get various content discussing different points that often contradict each other. Many of these articles are pure misinformation, that will further confuse an already-stressed B2B marketer. The Main Lead Source for B2B Is More Complex Than You......
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Businesses often the young ones, often mistaken their logos as the only branding requirement. But branding is a lot more than what it seems to be on the forefront. An attention-grabbing website and a sleek logo won’t be enough to get recognition your business deserves. Don’t get me wrong such elements are important but they are not going to build your emotional bond or a meaningful relationship with the customers. Numerous market studies have shown that customers choose brands that denote trust, quality and performance. Branding expert Melanie Spring in an interview......
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The B2B world was once known as being somewhat buttoned down in their approach to marketing. You may remember back to those days, simply because you sold industrial products to other businesses. While it may seem you sell B2B products that look alike or overly scientific in nature, it doesn’t mean you can’t differentiate yourself from competitors. Working with the right B2B marketing consultants will help you stand out and personalize your efforts toward your customers. If you can treat your buyers like a good friend, you’ll do more toward making the B2B industry......
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You may think that SaaS marketing is all dry and business-like, a mirror image of old-school corporate B2B marketing. But stiff suits, trade shows, boring websites, and horrendous industry trade magazines have no place in the young and thriving SaaS sector. In fact, SaaS marketing strategy looks a lot like what you’d see for a B2C company: engaging, customer-focused, and data-driven. Here are six steps to creating a modern, effective marketing strategy for your SaaS business. Building 7-Figure Companies With SEO Learn how founders, CEOs, execs and thought leaders use SEO and Content Marketing to......
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Search Engine Optimization (SEO) is vital for any online business or blog that wants high rankings in search engines. It not only gives you a strong online presence but also helps you generate a lot of traffic to your website. The challenge with SEO is the fact that it is not black and white. Different people have different opinions on SEO and how it should be done. This can be very confusing for newcomers. It makes it very hard to know which steps to take to achieve the best SEO results and......
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Without a proper marketing plan, it is arguably impossible to achieve optimal growth for any businesses, much less for B2B businesses where the size of the market is fairly small yet the competition is high. With that being said, this guide will discuss the necessary steps required to develop a B2B marketing plan: from figuring out the right channels to measuring their effectiveness. Let us begin. Defining Your Goals Every plan is, in essence, made to accomplish a certain goal or goals. So, if your goal is not totally clear, not......
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Content marketing in a B2B environment can have its unique challenge due to the common misconceptions and perceived limitations compared to the B2C counterpart. For example, the common perception is that B2B content should always be technical and informative, limiting creativity. However, that isn’t always the case, as we will discuss in this guide. Here, we will discuss all the ins and outs of B2B content marketing strategy, and how to generate more leads with it. First, however, let us discuss the differences between B2B and B2C content marketing strategies. B2B......
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Dear Hoteliers, remember those ghost-town lobbies and the revenue drop during the pandemic? Times were tough, but the world is gearing up to travel again. However, it’s not business as usual. The rules of the game have changed and it’s time for your strategy to change too. Let’s explore innovative hotel marketing strategies for this new era. Strategies to refill those rooms and get the cash flowing again. Ready to turn things around? Let’s dive in! 1. Social Media Savvy Do you recall folks endlessly scrolling through Instagram, longing for beach......
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Growth Everywhere is one of my favorite podcasts where Eric interviews successful entrepreneurs, founders, CEO, marketing leaders and venture capitalists. There is a lot of valuable information and insights on how those companies achieved customer and revenue growth and what marketing strategies and tactics they used to get there. I often hear that founders emphasize the importance of content marketing and SEO and how those channels played the main role in company success and growth. In one of the interviews, Eric Siu chatted with Ian Blair who is the CEO of BuildFire. BuildFire is the mobile app......
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