The Idea of Google Maps Marketing There are two ways to market your business on Google Maps. First, is to invest in Google’s local search ads. When people search for local businesses both in Google Maps or Google search, this local search ad will be displayed on top of other results. Local Search ads use Google’s standard CPC (Cost Per Click) model, so there’s not much strategy besides bidding more money according to your location and niche. The second, which will be our focus in this guide, is to rank organically on......
Continue Reading
If you really stop to think about it, the average person probably spends most of their waking hours connected to the internet. And with the smartphone becoming more and more sophisticated, it’s really easy to see why. Companies are jumping on the bandwagon and making themselves more visible to potential audiences using a mobile device. But what happens when everybody starts to join the smartphone party? The end result is a chaotic mess of information crammed into such a small screen. You may have experienced this yourself: you check your email......
Continue Reading
Mailchimp, as one of the oldest email marketing tools available, is still leading the industry amidst the saturated competition. One of the biggest reasons, is the fact that it’s a well-rounded tool that is very easy to use with its rich set of features. However, Mailchimp is certainly not the perfect tool for all situations, there are other Mailchimp alternatives that offer different features, more advanced functionalities, and different price ranges. Below, we will discuss 6 of the best of these Mailchimp alternatives. However, let us begin with a brief discussion of......
Continue Reading
There are three key aspects to SEO: content—or keyword—optimizations, getting backlinks (the one we call off-site optimization), and technical optimization, where content and technical optimizations are combined into on-page SEO. Arguably, technical SEO is the most challenging of the three, and often becomes the cause of headache for marketers that are not familiar with coding. Technical SEO is also where issues often occur, which can lead to major confusion if we don’t know the root cause. Here, we will share our version of the technical SEO checklist, listing all the important elements......
Continue Reading
BuzzSumo is certainly one of—if not the—most popular content marketing and influencer marketing tool out there. It’s a very powerful tool to find out what and who are currently trending in the internet, allowing us to plan a strategy around the insight. However, BuzzSumo is certainly not a perfect-for-all tool, and it’s certainly not cheap. This is why many people are looking for BuzzSumo alternatives, either to get a cheaper option or to get different features where BuzzSumo is lacking. Here, we will discuss five of the best BuzzSumo alternatives available, but......
Continue Reading
Social Media Social media often refers to social networking platforms which organize the sharing of ideas and communication. These platforms focus on building Internet-based social communities. Users sometimes access social media via desktop computers, though most activity today happens on mobile devices (e.g., smart phones and tablets). As more users interact with a social media network, the platform grows and becomes more powerful. Using social media users and brands create, share, and participate in highly relevant discussions. Social Media Marketing Social Media Marketing can be an effective strategy for businesses of......
Continue Reading
Ask any student how they feel about marketing textbooks and you’ll get the same answer: they are darn boring! All those theories with nothing but a few practical examples scattered around… that’s not fun to read! The students get a case study or two, but everything is written in an outdated, boring format that’s based on the traditional way to transfer theoretical knowledge. Of course; theories are important. That’s the foundation of marketing education, and all practices are built upon that foundation. But when you have so many options to make digital......
Continue Reading
It’s no secret that more and more people are now using Google Maps. From finding walking directions to driving assistance to finding a new place to dine in, Google Maps is arguably the most important app provided by Google at the moment. If you are a brick-and-mortar business, or a business serving a local niche, not optimizing your listing on Google Maps is, put simply, missing out on a huge chunk of market, but yet many marketers are neglecting Google Maps marketing for one reason or another. In this guide created by......
Continue Reading
Why SEO Competitive Analysis is Necessary SEO, by nature, is a competition where you try to outrank other sites. This is why an initial competitive analysis is an essential part of any SEO implementation. When done correctly, you can get valuable insights into how your competitors are approaching their SEO strategy, which can generate various benefits such as: Get inspirations and ideas on how to build better content, which backlinks you should pursue and how, and which keywords that can be good opportunities, among other aspects Figure out your competitors’ strengths and......
Continue Reading
For many small businesses, one of the biggest struggles is getting more prospects and customers, especially during the early stages of the business. Local SEO can be an effective solution for that problem: by ranking high on Google Maps, we can get more traffic, prospects, and ultimately, visitors. Yet, how can we effectively implement it? In this guide, we will learn how, from registering your Google Maps listing to optimizing your listing. First, however, let us begin by discussing the concept of local SEO. What is Local SEO? Local SEO, in......
Continue Reading