Landing pages are a very important aspect of today’s digital marketing, especially as a lead generation and conversion device. Your website as a business element, has two main purposes: to attract your ideal audience and to convert them into actual prospects. A landing page is your main weapon in achieving both purposes. In this guide, we will learn how we can use SEO to maximize the landing page’s performance, and especially to generate more organic traffic to these landing pages. First, however, let us learn about the concept behind the landing pages.......
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For most marketers and organizations, the most common goal for their marketing activities is to drive more sales. Yet, surprisingly many marketing tactics and strategies are not aligned well with that goal. Many marketers assume that all “common” marketing activities, when done right, will in the end produce sales. While there’s some truth to that statement, there are certain tactics that can drive conversions better than others. In this guide. we will share seven of those tactics, and by the end of this guide, you will be able to develop a marketing......
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Why Traditional Marketing Doesn’t Work Anymore Back in the days, the term “marketing” usually refers to buying advertising space in magazines, newspapers, TV spots, or billboards, or buying email and phone number lists to broadcast our promotional messages. However, these “traditional” marketing activities are no longer effective today, thanks to various reasons such as: Resistance to intrusive marketing, especially by younger people Various forms of ad blocker, even by Google itself, rendering online advertising ineffective People care for social proofs like online reviews and peer recommendations more, no matter how good your......
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Digital advertising is an important part of any marketing strategy. If done right, it can be used to increase your online presence and eventually lead to more conversions. A strong digital presence is key to visibility and growing your customer base. It’s important to conduct some research into which platforms will work best for your company and its product. You’ll also want to focus on strong, creative, and branded visuals that will attract new interest and also become familiar to returning consumers. Improve your marketing strategy with these seven digital advertising ideas......
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We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one. Targeting The Right Audience Knowing who to target and......
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In recent years, the term ‘outbound marketing’ and especially ‘inbound marketing’ have been the buzzwords of the digital marketing world. Yet, what actually are they? Are they just new terms coined by marketers to sound ‘advanced’ and cool? So, in this guide, we will discuss the definition of the two, the key differences between the two marketing methods, and how you can develop a marketing strategy using the two concepts. Let us begin by discussing the definitions. Outbound Marketing: The Definition Outbound Marketing is actually just another name for “traditional marketing”,......
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Many, if not all, traditional marketers are familiar with the concept of the marketing or sales funnel. It’s a model that was originally developed in 1898 by Elias St. Elmo, and it breaks down the various stages of a customer’s journey with a particular product or company. There are four stages that make up the traditional funnel: awareness, interest, desire and action. While these have evolved over time to reflect modern markets, these stages are still considered the rule of thumb. But as marketing efforts have shifted to focus on digital and......
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Very often, small companies cannot compete with big companies when it comes to people power and resources. A big company can get financial backing and can ramp up hiring pretty quickly to get behind a bigger effort that’s going to end up helping them build their business. This is especially true when it comes to marketing. But even if resources and people differ, big companies may also not understand how to refocus their efforts when it comes to marketing. That means that the two sizes of businesses can use insights from each......
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Technically speaking, content advertising and search engine optimization (SEO) are two different phenomena; yet, they go hand in hand. At their very best, SEO and content form a bond that project websites to the top of the search engine rankings. However, this is only when the content and SEO are at their best, says Kevin Touchard, SEO Consultant at A Plus Digital. He says poor SEO and content can cause Google fines/penalties that are somewhat impossible to recover from. ‘Content’ Explained? Well, there is no exact definition of content, says Kevin. But......
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Doing SEO correctly for mobile is one of the most important things to focus on in business this year and into the coming years. If you’ve paid attention to mobile SEO recently, perhaps you’ve missed one recent development: Accelerated Mobile Pages. Otherwise known as AMP, this is an open-source initiative made to improve performance of content marketing and ads viewed on mobile devices. It’s another digital gift backed by Google (and Twitter) to help people like you improve your website load times on smartphones and tablets. Statistics show AMP increases web page......
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