We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one. Targeting The Right Audience Knowing who to target and......
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In recent years, the term ‘outbound marketing’ and especially ‘inbound marketing’ have been the buzzwords of the digital marketing world. Yet, what actually are they? Are they just new terms coined by marketers to sound ‘advanced’ and cool? So, in this guide, we will discuss the definition of the two, the key differences between the two marketing methods, and how you can develop a marketing strategy using the two concepts. Let us begin by discussing the definitions. Outbound Marketing: The Definition Outbound Marketing is actually just another name for “traditional marketing”,......
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For most B2B businesses, lead generation is often the most challenging aspect, and yet also the most important factor in driving growth. The more leads we can generate, the more we can expect conversions, and thus the more we can expect growth. However, in this competitive marketplace, B2B lead generation has never been this difficult. We face numerous challenges from the difficulty in qualifying leads to creating high-quality content consistently to monitoring the performance of your lead sources, among others. That is why, to start this 2020, we will need to update......
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Many, if not all, traditional marketers are familiar with the concept of the marketing or sales funnel. It’s a model that was originally developed in 1898 by Elias St. Elmo, and it breaks down the various stages of a customer’s journey with a particular product or company. There are four stages that make up the traditional funnel: awareness, interest, desire and action. While these have evolved over time to reflect modern markets, these stages are still considered the rule of thumb. But as marketing efforts have shifted to focus on digital and......
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Very often, small companies cannot compete with big companies when it comes to people power and resources. A big company can get financial backing and can ramp up hiring pretty quickly to get behind a bigger effort that’s going to end up helping them build their business. This is especially true when it comes to marketing. But even if resources and people differ, big companies may also not understand how to refocus their efforts when it comes to marketing. That means that the two sizes of businesses can use insights from each......
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If you are looking for sound business development strategies, there is no greater way to promote yourself than with digital marketing. There are over 1 billion websites in the world, with more being created by the second. This means that every second, there are web pages being made that are competing for the visitors that you want. A strong digital strategy can be the difference between a successful business and a bankrupt one. If you are in charge of a small to medium sized company and want to grow your online business, here are......
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As the year comes to an end, it’s time for marketing professionals to update their marketing strategies and make sure they are in the know about current trends. Online marketing, in particular, is fluid and constantly changing, and you need to constantly update and adjust your strategy. It’s important to read blogs, news updates, articles, and newsletters that focus on marketing trends so that you aren’t left behind. To start you off, here a few big ways marketing will be different in 2020. Content Comes In Many Forms Content marketing is......
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Technically speaking, content advertising and search engine optimization (SEO) are two different phenomena; yet, they go hand in hand. At their very best, SEO and content form a bond that project websites to the top of the search engine rankings. However, this is only when the content and SEO are at their best, says Kevin Touchard, SEO Consultant at A Plus Digital. He says poor SEO and content can cause Google fines/penalties that are somewhat impossible to recover from. ‘Content’ Explained? Well, there is no exact definition of content, says Kevin. But......
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Doing SEO correctly for mobile is one of the most important things to focus on in business this year and into the coming years. If you’ve paid attention to mobile SEO recently, perhaps you’ve missed one recent development: Accelerated Mobile Pages. Otherwise known as AMP, this is an open-source initiative made to improve performance of content marketing and ads viewed on mobile devices. It’s another digital gift backed by Google (and Twitter) to help people like you improve your website load times on smartphones and tablets. Statistics show AMP increases web page......
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The B2B world was once known as being somewhat buttoned down in their approach to marketing. You may remember back to those days, simply because you sold industrial products to other businesses. While it may seem you sell B2B products that look alike or overly scientific in nature, it doesn’t mean you can’t differentiate yourself from competitors. Working with the right B2B marketing consultants will help you stand out and personalize your efforts toward your customers. If you can treat your buyers like a good friend, you’ll do more toward making the B2B industry......
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