You may think that SaaS marketing is all dry and business-like, a mirror image of old-school corporate B2B marketing. But stiff suits, trade shows, boring websites, and horrendous industry trade magazines have no place in the young and thriving SaaS sector. In fact, SaaS marketing strategy looks a lot like what you’d see for a B2C company: engaging, customer-focused, and data-driven. Here are six steps to creating a modern, effective marketing strategy for your SaaS business. Building 7-Figure Companies With SEO Learn how founders, CEOs, execs and thought leaders use SEO and Content Marketing to......
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Without a proper marketing plan, it is arguably impossible to achieve optimal growth for any businesses, much less for B2B businesses where the size of the market is fairly small yet the competition is high. With that being said, this guide will discuss the necessary steps required to develop a B2B marketing plan: from figuring out the right channels to measuring their effectiveness. Let us begin. Defining Your Goals Every plan is, in essence, made to accomplish a certain goal or goals. So, if your goal is not totally clear, not......
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Dear Hoteliers, remember those ghost-town lobbies and the revenue drop during the pandemic? Times were tough, but the world is gearing up to travel again. However, it’s not business as usual. The rules of the game have changed and it’s time for your strategy to change too. Let’s explore innovative hotel marketing strategies for this new era. Strategies to refill those rooms and get the cash flowing again. Ready to turn things around? Let’s dive in! 1. Social Media Savvy Do you recall folks endlessly scrolling through Instagram, longing for beach......
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There are certainly many ways to drive traffic to your website. However, it is no secret that there are two biggest channels: SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. Thus, the big debate of SEO vs PPC is always a hot topic. Some businesses are better off focusing on SEO strategies instead of relying on PPC. Some others will get more results with PPC, especially when the keyword competition is really though. Some, however, can get the most on getting the best of both worlds. So, which one is the best......
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In today’s trend of bootstrapping, it’s actually common for companies to run without a marketing leader or even without any marketing team at all. However, as the company grows, it would only make sense to add marketing leadership to improve your business’s marketing performance in achieving its marketing objectives. Yet, probably you are not ready to add a full-time marketing leader just yet: you might not have the budget to hire one, or you may feel that there isn’t enough leadership task to justify the cost. In this case, a fractional CMO......
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Getting backlinks has been and still is one of the most important ranking factors in determining a website’s ranking on the SERP (search engine results page). Thus, link building is still one of the most important tactics in SEO and should be the core focus of a high-performing B2B SEO strategy. However, link building can be easier said than done and can involve several different skillsets from content creation to relationship building to sales and general marketing knowledge. That is why in this guide, we will discuss all you need to know......
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SEO as a marketing channel is fairly unique compared to other channels like advertising or PR campaigns: SEO is mainly done in your own medium, so there isn’t any publishing cost associated with it. Compare it to, say, advertising, where you need to pay a certain fee to the ad publisher (i.e. Google Ads or Facebook Ads). With that being said, SEO can be 100% free if you are willing to do everything by yourself—and if you have the time—. This is simply not possible with most other marketing channels (again, for......
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For most marketers and organizations, the most common goal for their marketing activities is to drive more sales. Yet, surprisingly many marketing tactics and strategies are not aligned well with that goal. Many marketers assume that all “common” marketing activities, when done right, will in the end produce sales. While there’s some truth to that statement, there are certain tactics that can drive conversions better than others. In this guide. we will share seven of those tactics, and by the end of this guide, you will be able to develop a marketing......
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Why Traditional Marketing Doesn’t Work Anymore Back in the days, the term “marketing” usually refers to buying advertising space in magazines, newspapers, TV spots, or billboards, or buying email and phone number lists to broadcast our promotional messages. However, these “traditional” marketing activities are no longer effective today, thanks to various reasons such as: Resistance to intrusive marketing, especially by younger people Various forms of ad blocker, even by Google itself, rendering online advertising ineffective People care for social proofs like online reviews and peer recommendations more, no matter how good your......
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Digital advertising is an important part of any marketing strategy. If done right, it can be used to increase your online presence and eventually lead to more conversions. A strong digital presence is key to visibility and growing your customer base. It’s important to conduct some research into which platforms will work best for your company and its product. You’ll also want to focus on strong, creative, and branded visuals that will attract new interest and also become familiar to returning consumers. Improve your marketing strategy with these seven digital advertising ideas......
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