Digital Marketing


7 Effective Digital Marketing Strategies for Software Companies

As the internet evolves, digital marketing is becoming increasingly complex. More than 80% of people use the internet to find products and services before making an actual purchase. Whether you have a string of successful programs under your belt, or you’re steering the ship on a promising new software company, choosing the right online marketing strategy for your company is going to be crucial over the coming years.   Building 7-Figure Companies With SEO Learn how founders, CEOs, execs and thought leaders use SEO and Content Marketing to grow B2B, SaaS, technology and startup companies......

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Branding Trends Businesses Need To Follow in 2020

Businesses often the young ones, often mistaken their logos as the only branding requirement. But branding is a lot more than what it seems to be on the forefront. An attention-grabbing website and a sleek logo won’t be enough to get recognition your business deserves. Don’t get me wrong such elements are important but they are not going to build your emotional bond or a meaningful relationship with the customers. Numerous market studies have shown that customers choose brands that denote trust, quality and performance. Branding expert Melanie Spring in an interview......

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How Different Types Of Marketing Work Together

Online or offline marketing? Return on investment. Customer demographic. Budget… the list could go on but when it comes to successfully marketing your business, there are many aspects that need careful consideration. In the digital world in which we live, it is easy to assume that the only marketing channel worth investing in, is the online world. After all, all you need to do is throw out a few tweets with a discount code or launch a fun competition across your social media channels and you have everyone hooked. But it takes......

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Email Marketing Tips and How Not to Spam Your Audience

Email marketing tips on how to avoid your campaigns turning out to be spam to your audience is what this short post is about. Get ready for few email marketing tips and tricks for help you deliver better and ROI-driven email marketing campaigns. Email marketing has been pronounced dead for a long time now, but it is still driving website traffic, user engagement and direct sales. Maybe email got born again and the results we get from it are miracles of its salvation. Is Email Marketing Dead? I do not believe email......

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