Content marketing is certainly one of the most effective marketing channels available today, but on the other hand, it’s also a very competitive field with virtually every business today is publishing their content. So, it’s important to get as many advantages as you can to stay ahead of the competition, and fortunately nowadays there are many marketing tools designed for content marketing that can help you in various areas. Here, we will discuss five of the best content marketing tools available. Each has their own specific feature set, and will cater to......
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The center of SEO is good content. You can implement all the advanced optimizations and even ‘buy’ the highest-quality backlinks out there. But, if your content is low-quality, you won’t get far with your SEO. On the other hand, SEO is also very important for content marketing. Ranking on the first page—or better, top 3 spot—of Google SERP remains one of the most reliable organic traffic sources for your content. In short, content marketing and SEO are inseparable, and it’s best to plan the two together as an integrated strategy to get......
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Content marketing in a B2B environment can have its unique challenge due to the common misconceptions and perceived limitations compared to the B2C counterpart. For example, the common perception is that B2B content should always be technical and informative, limiting creativity. However, that isn’t always the case, as we will discuss in this guide. Here, we will discuss all the ins and outs of B2B content marketing strategy, and how to generate more leads with it. First, however, let us discuss the differences between B2B and B2C content marketing strategies. B2B......
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In 2022 as the start of the new decade, it is a great time for us to re-evaluate our marketing and lead generation strategies we’ve used in the past decade. As we all know, the market has rapidly changed especially in the past three years or so. Thus, it’s necessary to adapt our strategy to meet the new demands of the market. In this guide, we will discuss all you need to know about B2B lead generation in 2022. Let us begin by discussing the most important factors to consider when planning......
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For the past half-decade or so, inbound marketing has been a popular buzzword in the digital marketing world, both for B2B and B2C businesses. However, many B2B marketers and business owners still often mistake inbound marketing for something else, and so the execution might not be as effective as desired. So, what actually is B2B inbound marketing? To really define the concept of B2B inbound marketing, we have to first take a look at the concept of traditional marketing which we now understand as ‘outbound’ marketing. Traditional marketing efforts like advertising, the......
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Getting backlinks has been and still is one of the most important ranking factors in determining a website’s ranking on the SERP (search engine results page). Thus, link building is still one of the most important tactics in SEO and should be the core focus of a high-performing B2B SEO strategy. However, link building can be easier said than done and can involve several different skillsets from content creation to relationship building to sales and general marketing knowledge. That is why in this guide, we will discuss all you need to know......
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It’s a fairly known secret that SEO is a long term game. The real question, then, is how long? In fact, as a digital marketing agency, “How long will it take me to get ranked #1 for X keyword?”, “How long will it take for my site to get on the first page of Google?”, or similar ones are among the most common questions we get asked for. The answer, however, is not that simple, and there is not a one-size-fits-all answer due to the many different variables involved in SEO. In......
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Content marketing for technology, startup and software companies is a very challenging thing, especially because B2B audiences simply demand more value and information from you. On the other hand, communication is the core aspect of B2B marketing, and so content marketing is arguably even more important in a B2B setting compared to B2C. So, in this guide, we will cover all aspects of the content marketing strategy for technology, startup and software companies: from figuring out your audience to planning your topics to creating conversion devices for your content pieces. Yet, let us first discuss the main differences between......
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Website traffic is often cited as one of the most important factors in determining digital marketing success. Like how “location, location, location” is a popular mantra in the real estate industry, we can also say that “traffic, traffic, and traffic” are the three most important things in a website’s performance. However, growing our website traffic is often easier said than done. After all, there are billions of websites today and there are millions of blog posts being published in a single day. How can we stand out among all those competitors? Don’t......
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BuzzSumo is certainly one of—if not the—most popular content marketing and influencer marketing tool out there. It’s a very powerful tool to find out what and who are currently trending in the internet, allowing us to plan a strategy around the insight. However, BuzzSumo is certainly not a perfect-for-all tool, and it’s certainly not cheap. This is why many people are looking for BuzzSumo alternatives, either to get a cheaper option or to get different features where BuzzSumo is lacking. Here, we will discuss five of the best BuzzSumo alternatives available, but......
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