Content Marketing


Content marketing in a B2B environment can have its unique challenge due to the common misconceptions and perceived limitations compared to the B2C counterpart. For example, the common perception is that B2B content should always be technical and informative, limiting creativity. However, that isn’t always the case, as we will discuss in this guide. Here, we will discuss all the ins and outs of B2B content marketing strategy, and how to generate more leads with it. First, however, let us discuss the differences between B2B and B2C content marketing strategies.   B2B......

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How Content Marketing and SEO Helped BuildFire Become a 7-Figure ARR SaaS Company

Growth Everywhere is one of my favorite podcasts where Eric interviews successful entrepreneurs, founders, CEO, marketing leaders and venture capitalists. There is a lot of valuable information and insights on how those companies achieved customer and revenue growth and what marketing strategies and tactics they used to get there. I often hear that founders emphasize the importance of content marketing and SEO and how those channels played the main role in company success and growth.  In one of the interviews, Eric Siu chatted with Ian Blair who is the CEO of BuildFire. BuildFire is the mobile app......

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How SEO Helped Time Doctor Become a 7 Figure SaaS Company and Generate 20,000 Trials Per Month

Is ranking on the first page of Google and SEO all that important for SaaS and technology companies? Wouldn’t it be easier if I just pay for ads? What’s the value, is it worth the investment and will it help increase the revenue? Those are the questions I’ve been always asked by marketing leaders, company executives, founders and investors all the time. Like it or not, the search engines and especially Google are now very important in so many aspects of our lives and when we are looking for products and services......

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How Incapsula Doubles Their Business Year Over Year With SEO, Content Marketing and CRO

I’ve recently listed another great interview with Tim Matthews, who was a VP of marketing at Incapsula (now Imperva). Incapsula/Imperva is a cloud service that accelerates and secures websites of any kind and had $1.5 billion market capitalization at the time of the interview. Incapsula accelerates all the good content and block all the attack traffic and keep websites safe, so they can do what they’re meant to do. Tim emphasized the importance of SEO and content marketing in their customer acquisition strategy and shared some numbers they were able to achieve: Market Capitalization: $1.5 billion Protects: 5,000,000+ websites Number #1 customer acquisition channel: Content Marketing......

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Most Effective Content Marketing Strategy for Startups in 2024

There are generally three different types of how startups approached their content marketing: some thought of content marketing as secondary and so it’s not the focus of the early days of the startup. Some others, know that content marketing is important and implements it, but doesn’t really have a strategy and so it’s not fruitful. Only a select few startups properly plan their content marketing strategy, executes it well and so they can reap the long-term, sustainable benefits. In this guide, we will learn how we can become the third group. After......

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How to Create a B2B Digital Marketing Strategy that Drives Sales and Revenue

With more and more people are actively using the internet nowadays (and how the number is still increasing), it’s fairly obvious that we should focus our marketing efforts online so we can effectively connect and engage with our target audience. The B2B environment has also evolved to be mostly online, and this is where B2B digital marketing comes in. Here, we will discuss all you need to know about B2B digital marketing: from its basic concept to inbound marketing to a discussion for all the different channels. By the end, you can......

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How to Effectively Implement Content Marketing For SaaS Businesses

Content marketing is a very important aspect of the SaaS business. In fact, in a SaaS space, probably your content is just as important as your product. So, how can we effectively implement content and inbound marketing for a SaaS business? In this guide, we will learn how. We will divide this guide into three big sections: keyword research, content development, and content promotion. All three are equally important for a successful SaaS content marketing campaign, and let us begin with the first one.   Keyword Research for SaaS Business   1.......

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SEO Content Marketing Strategy to Drive Leads and Sales

The center of SEO is good content. You can implement all the advanced optimizations and even  ‘buy’ the highest-quality backlinks out there. But, if your content is low-quality, you won’t get far with your SEO. On the other hand, SEO is also very important for content marketing. Ranking on the first page—or better, top 3 spot—of Google SERP remains one of the most reliable organic traffic sources for your content. In short, content marketing and SEO are inseparable, and it’s best to plan the two together as an integrated strategy to get......

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White Hat Link Building Strategies To Grow Your Rankings and Traffic

Getting backlinks has been and still is one of the most important ranking factors in determining a website’s ranking on the SERP (search engine results page). Thus, link building is still one of the most important tactics in SEO and should be the core focus of a high-performing B2B SEO strategy. However, link building can be easier said than done and can involve several different skillsets from content creation to relationship building to sales and general marketing knowledge. That is why in this guide, we will discuss all you need to know......

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How Long Does SEO Take to Work and How to Rank on the First Page

It’s a fairly known secret that SEO is a long term game. The real question, then, is how long? In fact, as a digital marketing agency, “How long will it take me to get ranked #1 for X keyword?”, “How long will it take for my site to get on the first page of Google?”, or similar ones are among the most common questions we get asked for. The answer, however, is not that simple, and there is not a one-size-fits-all answer due to the many different variables involved in SEO. In......

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