Content Marketing


Keyword research is arguably the most important part of any SEO strategy: by targeting the right keywords, you can allocate your time and resources to maximize your SEO results. However, how can we actually execute keyword research? There are many different guides for keyword research available. The thing is, each of them offers completely different instructions, that may end up confusing you in the end. This is mainly caused by the fact that keyword research for a certain business might need a different approach when compared to other companies, due to many......

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Content marketing in a B2B environment can have its unique challenge due to the common misconceptions and perceived limitations compared to the B2C counterpart. For example, the common perception is that B2B content should always be technical and informative, limiting creativity. However, that isn’t always the case, as we will discuss in this guide. Here, we will discuss all the ins and outs of B2B content marketing strategy, and how to generate more leads with it. First, however, let us discuss the differences between B2B and B2C content marketing strategies.   B2B......

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There’s no secret that the digital marketing world is now a very complex one involving all the different platforms, different marketing methods, and virtually endless possibilities. Thankfully, with the rise of complexity and saturation, also comes more digital marketing tools that can help ease the burden. However, with so many different online marketing tools available, it’s sometimes hard to know where to start. This is why in this opportunity, we have compiled 25 of the best options used by marketing consultants on a daily basis. We will divide these tools into categories,......

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