Tag: digital marketing


7 Marketing Trends To Expect In 2019

During 2018, we have seen stagnancy in some marketing channels, and yet vast, rapid changes on others. However, I think most of us will agree that it has been an interesting year so far. With that being said, here we will again compile our predictions for the marketing trends in 2019. As we have always said, knowing the latest trends and working marketing strategies are very important aspects of staying ahead of the competition. Without further ado, let us begin with our first prediction.   1. Voice will be a more significant......

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For most B2B businesses, lead generation is often the most challenging aspect, and yet also the most important factor in driving growth. The more leads we can generate, the more we can expect conversions, and thus the more we can expect growth. However, in this competitive marketplace, B2B lead generation has never been this difficult. We face numerous challenges from the difficulty in qualifying leads to creating high-quality content consistently to monitoring the performance of your lead sources, among others. That is why, to start this 2019, we will need to update......

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How to Be Successful in Marketing for Enterprise Companies

Very often, small companies cannot compete with big companies when it comes to people power and resources. A big company can get financial backing and can ramp up hiring pretty quickly to get behind a bigger effort that’s going to end up helping them build their business. This is especially true when it comes to marketing. But even if resources and people differ, big companies may also not understand how to refocus their efforts when it comes to marketing. That means that the two sizes of businesses can use insights from each......

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7 Effective Digital Marketing Strategies for Software Companies

As the internet evolves, digital marketing is becoming increasingly complex. More than 80% of people use the internet to find products and services before making an actual purchase. Whether you have a string of successful programs under your belt, or you’re steering the ship on a promising new software company, choosing the right online marketing strategy for your company is going to be crucial over the coming years. A recent Fronetics survey in 2017 found that 62% of B2B buyers relied on the internet as a core resource when searching for new......

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12 Effective Digital Marketing Tactics and Strategies in 2018 and Beyond

When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2018, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......

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How Different Types Of Marketing Work Together

Online or offline marketing? Return on investment. Customer demographic. Budget… the list could go on but when it comes to successfully marketing your business, there are many aspects that need careful consideration. In the digital world in which we live, it is easy to assume that the only marketing channel worth investing in, is the online world. After all, all you need to do is throw out a few tweets with a discount code or launch a fun competition across your social media channels and you have everyone hooked. But it takes......

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Digital Marketing Strategies and Ideas for Startups in 2018

2017 may have been the year that startup companies finally began to embrace digitization but so far, real changes—the kind that results in growth— have yet to take effect. The problem is simple: the kind of transformation most companies have so far been able to bring about is only the first step. It’s merely paving the way for growth. The exciting news is now that lots of software and startup companies have made initial efforts to modernize their infrastructures, they’re poised for real growth. If that’s you — if you’ve recently adopted cloud-based CMS......

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