Many companies are deeply related to the online environment and the digital economy. Thus, making sure the target audience can find the company online is often the most important factor in determining the company’s success. SEO, on the other hand, is one of the most effective channels in generating organic traffic and building online awareness, making it a very important aspect of a company’s digital marketing strategy. In this guide, we will learn about how we can use SEO strategy to improve organic traffic, generate leads, and ultimately, drive revenue. But first, let......
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Website traffic is often cited as one of the most important factors in determining digital marketing success. Like how “location, location, location” is a popular mantra in the real estate industry, we can also say that “traffic, traffic, and traffic” are the three most important things in a website’s performance. However, growing our website traffic is often easier said than done. After all, there are billions of websites today and there are millions of blog posts being published in a single day. How can we stand out among all those competitors? Don’t......
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Getting backlinks has been and still is one of the most important ranking factors in determining a website’s ranking on the SERP (search engine results page). Thus, link building is still one of the most important tactics in SEO and should be the core focus of a high-performing B2B SEO strategy. However, link building can be easier said than done and can involve several different skillsets from content creation to relationship building to sales and general marketing knowledge. That is why in this guide, we will discuss all you need to know......
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Backlinks are the most valuable asset not only for SEO purposes, but for our online presence in general. On the other hand, building backlinks is also very difficult and frustrating, and that’s why losing just a single hard-earned inbound link can be very stressful. Unfortunately, there can be various reasons for a disappeared link—whether intended or unintended by the source page—, and this is where link reclamation comes in. What Is Link Reclamation Link reclamation, in a nutshell, is any effort to reclaim lost backlinks. When you lose a backlink due......
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Why SEO Competitive Analysis is Necessary SEO, by nature, is a competition where you try to outrank other sites. This is why an initial competitive analysis is an essential part of any SEO implementation. When done correctly, you can get valuable insights into how your competitors are approaching their SEO strategy, which can generate various benefits such as: Get inspirations and ideas on how to build better content, which backlinks you should pursue and how, and which keywords that can be good opportunities, among other aspects Figure out your competitors’ strengths and......
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SEO audit is the best, most effective way to assess the performance of your SEO strategy, and especially to figure out the reasons why you are not getting good SEO results. SEO audit should be performed before you attempt any SEO efforts, especially if you are an SEO agency handling a new client’s website. To achieve the best results, however, you should do SEO audit regularly. In this guide, we will share 9 important steps you should do when performing an SEO audit, covering the most important aspects of SEO activities. Before......
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