Creating reports is a tedious but necessary communication task. Reports allow you to communicate important information to your clients. The main challenge with it is to communicate the results of your work clearly, especially in a field as little explored by higher executives as search engine optimization. This guide will explain how to create an SEO report, both from the technical and communicative sides. What Is an SEO Report? An SEO report is a document that outlines the progress made in search engine optimization during a reporting period, typically a week,......
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Landing pages are a very important aspect of today’s digital marketing, especially as a lead generation and conversion device. Your website as a business element, has two main purposes: to attract your ideal audience and to convert them into actual prospects. A landing page is your main weapon in achieving both purposes. In this guide, we will learn how we can use SEO to maximize the landing page’s performance, and especially to generate more organic traffic to these landing pages. First, however, let us learn about the concept behind the landing pages.......
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SEO is, after all, a very important marketing investment. Before we decide to invest on a channel, we have to answer two very basic questions: How much is it going to cost me? And What is the ROI of SEO campaigns? However, calculating both the cost of SEO and the generated ROI can be quite complicated. On the one hand, there can be many variable costs tied to content creation, link building, site optimization, and so on. On the other hand, the actual revenue generated from organic search engine—as the result of......
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If you are a business that is selling your product or service to a local audience, appearing in the top-3 spots of Google Maps listing can significantly improve visitations, phone calls, sign-ups, or any other desirable conversions. For example, if you are a restaurant in New York, specifically on Broadway, you would want to rank on the top-3 spots when people in Broadway is searching for “restaurants near me”. In the past, Google shows 7 results when people are searching for Google Maps-related queries (queries with specific location and “near me” queries),......
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More than 3.5 billion searches are made every single day on Google, and 46% of those are made by people looking for local businesses. So, it’s fairly obvious that if you are a local business, having a strong search presence is a must. However, another aspect we will need to consider is to actually know how we can track conversions from the search engine. Here, we will show you how. Below, we will discuss how we can track how many website visits and phone calls are generated from your Google Maps results.......
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Accuracy is the backbone of content. If your text is accurate, it delivers exactly the same message that you want to convey. On the other hand, inaccurate text creates a hindrance for readers to understand your ideas, thoughts, and opinions. Also, it lowers your credibility in their eyes. That’s why you should consider ensuring the correctness of your text. When it comes to confirming the precision of text, the majority of students and writers think of manual corrections. Well, in this advanced world, you don’t need to hassle investing your time and......
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Search engine optimization might still mystify you, even if you’ve managed to learn all the basics to help your business. While you’ve maybe found some success with the process recently, what happens when you want to move to a more advanced level? You shouldn’t fret, because every business that works with SEO is bound to have questions sooner or later. What kind of questions do you have about some of the most confusing aspects? Take a look at some of the most common asked SEO questions we’re seeing this year. All have......
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Very few things can match the joy of seeing your videos rank high and perform better. Conversely, it can be quite frustrating to see them lagging behind the much inferior ones from competitors. Effective video SEO can be the key factor in launching your videos to success. Optimizing videos ensures your content reaches the right audience, maximizing its visibility. With millions of videos uploaded every day, it’s time to start video optimization today to increase the chances of higher ranking and better discoverability. If you’re wondering where to start, don’t worry, we......
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Building a startup company is both fun and challenging activity. There are definitely a lot of things to focus on when building a startup, from developing your products to planning a killer marketing strategy to kickstart your sales. Yet, more often than not, startups don’t recognize SEO as an important part of their early marketing strategy. There are many reasons for this: SEO is a long-term game, SEO is difficult to apply or simply not believe that SEO is a valid strategy in 2025. SEO can be a really effective way to......
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Why SEO For IT and Technology Companies Is Unique? Let’s carefully consider three factors: The number of people using search engines is increasing at a rapid rate, each and every year. There are over 3.5 billion searches being made daily. The search engine results page (SERP) has significantly improved since the early days of the internet. In the past, we only get website results, but now we can get various “rich” and interactive results from featured snippets to embedded results from Google Maps, The search engines—and especially Google—is now a very important......
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