In today’s competitive online business environment, hiring the right SEO expert is critical. In fact, the success of your overall marketing strategy depends on it. Research shows that organic searches account for over 70% of all traffic to websites that sell business services. Paid searches account for only 10%. What does this mean? It means that unless you’re well-versed in SEO, you need to hire someone else to build up your online presence. PPC alone won’t cut it. But what’s the best way to ensure that the people you hire to improve your......
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Before delving into the world of Search Engine Optimization, it’s important to know exactly how the search industry started. How do search engines work? And why do we need to optimize anything for them? Web search engines are not a new invention. They have been around since the early days of the internet, and were used to list down and index pages and directories back in the day. If you owned an Internet-enabled computer in the ’90s, you must be familiar with some of these names: WebCrawler, Lycos, Altavista, Go.com, Inktomi, Dogpile,......
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Search Engine Optimization can be challenging even for the most experienced digital marketing experts. It requires careful analysis, quality content creation, and an understanding of the latest search engine algorithms. But with the right skills, it is possible to push your page to the top of the search results efficiently....
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