How To Build A Great Content Marketing Campaign
by Chloe Bennet
Content marketing is an important part of your marketing mix. You need it to get noticed, to build awareness and to drive your audience to conversion. However, creating a good content marketing campaign is not so easy. There are many aspects to consider and many different ways to handle it.
But, if you know the most important steps of a successful content marketing campaign, you can do it with a lot more ease.
Get to know your audience and what they need from your content
Your audience should always be your focus. Make sure that you understand your demographics and psychographics well before you start your campaign. Consider what your audience could want or need from your content. It might be guides and tips or it might be something more research-focused. It can even be purely for entertainment.
Discover this before you start content marketing.
If you have a blog, update content – if not, start one
Blog is the foundation of content marketing. That’s your base and a good place to start from. If you already have a blog, update the content already there to reflect your content marketing efforts. No blog yet? No problem – blogs are easy to build and they could mean a lot for your page because of all of the optimization that you can do.
Start building an email list and use it properly
Email list building is important because email is the perfect medium for content marketing. You can, for one, create a long-form content gift for everyone who subscribes. This is a lead magnet that will help you get many people on your email list. You can create blog post roundups and different emails for your audience aside from regular blog post updates.
Tell good stories, this makes all the difference
Storytelling is an important element of any piece of content. We love stories as we understand the world better through them. Use storytelling to help people get your message and to grab attention. You can tell your brand’s story, customer stories, and even use them in blog post content as a way to inform more effectively.
Schedule and organize your content and sharing
To avoid any delays and hiccups, you should create a content schedule that will help you stay on track. This is fairly simple and there are many tools you can use. By scheduling content, you map out your strategy and you get the most out of your time.
“Schedule social media marketing too, as it will be much harder for you to share on a regular basis that way,” says Emma Perkins, a editor at Boom Essays and Uktopwriters.
Understand what you want to achieve and create content that will get you there
Set clear goals for your content marketing campaign. What do you want to achieve? More engagement? More awareness? Better sales? Set a goal – or more goals – and work towards it. Come up with a clear plan that will get you there.
Create content for all stages of the sales funnel
Your sales funnel stages all need different content. Awareness stage means informational content like blog posts where you are not trying to sell anything yet, but just to build trust and familiarity. Middle part of the sales funnel is the stage where you would create product comparisons or more detailed content on how to use your products. And finally, last stage means that you should create direct sales emails and offers.
Use visuals to enhance your messages
“Visuals help improve your content. Images, videos, infographics, graphs and so on all serve to bring your story to life and improve it,” says Beth Carson, a content marketer at BigAssignments and Eliteassignmenthelp.
So, do you feel like you know more about content marketing? Tips are always great and useful – but to really understand something and learn how to do it well, you need to get straight into it. It may take you some time and a slightly slower approach but you will find your way. Keep these tips in mind.
February 17, 2020