The Idea of Google Maps Marketing There are two ways to market your business on Google Maps. First, is to invest in Google’s local search ads. When people search for local businesses both in Google Maps or Google search, this local search ad will be displayed on top of other results. Local Search ads use Google’s standard CPC (Cost Per Click) model, so there’s not much strategy besides bidding more money according to your location and niche. The second, which will be our focus in this guide, is to rank organically on......
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More than 3.5 billion searches are made every single day on Google, and 46% of those are made by people looking for local businesses. So, it’s fairly obvious that if you are a local business, having a strong search presence is a must. However, another aspect we will need to consider is to actually know how we can track conversions from the search engine. Here, we will show you how. Below, we will discuss how we can track how many website visits and phone calls are generated from your Google Maps results.......
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What is the most effective way to market a local business in this digital era? The modern local marketing can be a very intimidating, since indeed, the landscape has significantly changed from the traditional local marketing we are all familiar with. Here, we will discuss how we should approach local marketing in 2025. However, let us begin by discussing the most important thing: the customers. How Local Customers Have Changed Every marketing effort should sprout from a thorough understanding of the market—our customers. So, before we begin, it’s important to understand......
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When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2025, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......
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We all know how local SEO is a whole different game, compared to general SEO strategies. However, the basic principles behind the two remain similar. Unsurprisingly, the biggest question behind the two strategies is also similar: what are the factors, or signals that will determine the SEO ranking? So, this guide will attempt to answer that question, specific to local SEO strategy. As with general SEO, there are hundreds of factors that will affect your local SEO ranking. However, the principle remains the same: it’s not about doing every single thing right, but......
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While there have been so many changes in Google’s search algorithm in almost two decades, one thing is consistent: Google is aiming to deliver more personalizations for the searchers, and hyper-localization is a huge part of that mission. One of the key changes in this regards, is the inclusion of Google Maps results for local-related search queries. Pair this with the fact that more and more people are now using their mobile devices to make a search, a huge part of them using “near me” search queries to find local businesses near......
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SEO, or Search Engine Optimization, improves your website’s ranking and by doing so can increase traffic to your site. It’s an extremely important part of your web content and any business or digital marketer needs to be aware of it and focus on optimizing their SEO strategy. If businesses want their clients to be able to locate their online content, keep a good online reputation, and create new leads, attention must be given to SEO. In fact, it is especially important for small local businesses to optimize for SEO for new leads......
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It’s no secret that more and more people are now using Google Maps. From finding walking directions to driving assistance to finding a new place to dine in, Google Maps is arguably the most important app provided by Google at the moment. If you are a brick-and-mortar business, or a business serving a local niche, not optimizing your listing on Google Maps is, put simply, missing out on a huge chunk of market, but yet many marketers are neglecting Google Maps marketing for one reason or another. In this guide created by......
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For many small businesses, one of the biggest struggles is getting more prospects and customers, especially during the early stages of the business. Local SEO can be an effective solution for that problem: by ranking high on Google Maps, we can get more traffic, prospects, and ultimately, visitors. Yet, how can we effectively implement it? In this guide, we will learn how, from registering your Google Maps listing to optimizing your listing. First, however, let us begin by discussing the concept of local SEO. What is Local SEO? Local SEO, in......
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More and more people are relying on Google Maps result when they want to decide on a local business or a purchase. This can be through “near me” search queries from their mobile phones or even through the help of a voice assistant. So, if we can rank on the top spots of Google Map results according to our location, we can significantly boost our revenue. Google Maps results are based on Google My Business listings, and on this guide, we will learn all the ins and outs of optimizing our Google......
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