If you really stop to think about it, the average person probably spends most of their waking hours connected to the internet. And with the smartphone becoming more and more sophisticated, it’s really easy to see why. Companies are jumping on the bandwagon and making themselves more visible to potential audiences using a mobile device. But what happens when everybody starts to join the smartphone party? The end result is a chaotic mess of information crammed into such a small screen. You may have experienced this yourself: you check your email......
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BuzzSumo is certainly one of—if not the—most popular content marketing and influencer marketing tool out there. It’s a very powerful tool to find out what and who are currently trending in the internet, allowing us to plan a strategy around the insight. However, BuzzSumo is certainly not a perfect-for-all tool, and it’s certainly not cheap. This is why many people are looking for BuzzSumo alternatives, either to get a cheaper option or to get different features where BuzzSumo is lacking. Here, we will discuss five of the best BuzzSumo alternatives available, but......
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For most marketers and organizations, the most common goal for their marketing activities is to drive more sales. Yet, surprisingly many marketing tactics and strategies are not aligned well with that goal. Many marketers assume that all “common” marketing activities, when done right, will in the end produce sales. While there’s some truth to that statement, there are certain tactics that can drive conversions better than others. In this guide. we will share seven of those tactics, and by the end of this guide, you will be able to develop a marketing......
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Content marketing is an important part of your marketing mix. You need it to get noticed, to build awareness and to drive your audience to conversion. However, creating a good content marketing campaign is not so easy. There are many aspects to consider and many different ways to handle it. But, if you know the most important steps of a successful content marketing campaign, you can do it with a lot more ease. Get to know your audience and what they need from your content Your audience should always be your......
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We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one. Targeting The Right Audience Knowing who to target and......
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Keyword research is arguably the most important part of any SEO strategy: by targeting the right keywords, you can allocate your time and resources to maximize your SEO results. However, how can we actually execute keyword research? There are many different guides for keyword research available. The thing is, each of them offers completely different instructions, that may end up confusing you in the end. This is mainly caused by the fact that keyword research for a certain business might need a different approach when compared to other companies, due to many......
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Having a business with exponential growth and automated marketing is the dream of most marketers, entrepreneurs, and businessmen. Fortunately, in this era of e-commerce, marketing automation tools and social media, this dream is actually possible. The secret? the recurring revenue model. In this guide, we will share the blueprint of developing a recurring revenue model where you can automate your marketing. Let us begin by discussing the benefits of the recurring revenue business model. The Advantages of Recurring Revenue Business Model In the past decade or so, one of the most......
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Twenty years ago, a small firm wasn’t able to compete with big companies and multinational corporations. But today, rules of doing business are totally different because of the internet. Organization of any size has a chance to attract the attention of a huge audience with the help of a well-designed website, social media and email marketing. If you want to grow your small business, you also have a great chance to succeed. Invest your time and energy in content marketing strategy implementation and you will be amazed by the results. Check the......
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Doing SEO correctly for mobile is one of the most important things to focus on in business this year and into the coming years. If you’ve paid attention to mobile SEO recently, perhaps you’ve missed one recent development: Accelerated Mobile Pages. Otherwise known as AMP, this is an open-source initiative made to improve performance of content marketing and ads viewed on mobile devices. It’s another digital gift backed by Google (and Twitter) to help people like you improve your website load times on smartphones and tablets. Statistics show AMP increases web page......
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