Tag: content marketing


SEO Content Marketing Strategy to Drive Leads and Sales

The center of SEO is good content. You can implement all the advanced optimizations and even  ‘buy’ the highest-quality backlinks out there. But, if your content is low-quality, you won’t get far with your SEO. On the other hand, SEO is also very important for content marketing. Ranking on the first page—or better, top 3 spot—of Google SERP remains one of the most reliable organic traffic sources for your content. In short, content marketing and SEO are inseparable, and it’s best to plan the two together as an integrated strategy to get......

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Top 5 Content Marketing Tools in 2020

Content marketing is certainly one of the most effective marketing channels available today, but on the other hand, it’s also a very competitive field with virtually every business today is publishing their content. So, it’s important to get as many advantages as you can to stay ahead of the competition, and fortunately nowadays there are many marketing tools designed for content marketing that can help you in various areas. Here, we will discuss five of the best content marketing tools available. Each has their own specific feature set, and will cater to......

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  If you really stop to think about it, the average person probably spends most of their waking hours connected to the internet. And with the smartphone becoming more and more sophisticated, it’s really easy to see why. Companies are jumping on the bandwagon and making themselves more visible to potential audiences using a mobile device. But what happens when everybody starts to join the smartphone party? The end result is a chaotic mess of information crammed into such a small screen. You may have experienced this yourself: you check your email......

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Top 5 BuzzSumo Alternatives For Better Content Marketing Insights

BuzzSumo is certainly one of—if not the—most popular content marketing and influencer marketing tool out there. It’s a very powerful tool to find out what and who are currently trending in the internet, allowing us to plan a strategy around the insight. However, BuzzSumo is certainly not a perfect-for-all tool, and it’s certainly not cheap. This is why many people are looking for BuzzSumo alternatives, either to get a cheaper option or to get different features where BuzzSumo is lacking. Here, we will discuss five of the best BuzzSumo alternatives available, but......

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How To Create a Successful SEO Strategy in 2020

Is SEO dead? On the contrary, SEO is alive and well, and more important than ever with all the changes that happened on Google and other search engines. It’s true, however, that SEO strategy has changed dramatically since the early days of the internet and Google. With that being said, the strategy you’ve done in 2016 might not work in 2020 and onwards. Here, we will show you effective SEO strategy for 2020, after considering all the recent changes in Google’s algorithm and the introduction of RankBrain. Let us begin.   Content......

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How to Effectively Implement Content Marketing For Saas Businesses

Content marketing is a very important aspect of the SaaS business. In fact, in a SaaS space, probably your content is just as important as your product. So, how can we effectively implement content and inbound marketing for a SaaS business? In this guide, we will learn how. We will divide this guide into three big sections: keyword research, content development, and content promotion. All three are equally important for a successful content marketing campaign, and let us begin with the first one.   Keyword Research for SaaS Business   1. User......

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For most marketers and organizations, the most common goal for their marketing activities is to drive more sales. Yet, surprisingly many marketing tactics and strategies are not aligned well with that goal. Many marketers assume that all “common” marketing activities, when done right, will in the end produce sales. While there’s some truth to that statement, there are certainly tactics that can drive conversions better than others. In this guide. we will share seven of those tactics, and by the end of this guide, you will be able to develop a marketing......

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B2B content marketing is a very challenging thing, especially because B2B audiences simply demand more value and information from you. On the other hand, communication is the core aspect of B2B marketing, and so content marketing is arguably even more important in a B2B setting compared to B2C. So, in this guide, we will attempt to discuss everything about B2B content marketing plan: from figuring out your audience to planning your topics to creating conversion devices for your content pieces. Yet, let us first discuss the main differences between B2B and B2C......

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Content marketing is an important part of your marketing mix. You need it to get noticed, to build awareness and to drive your audience to conversion. However, creating a good content marketing campaign is not so easy. There are many aspects to consider and many different ways to handle it. But, if you know the most important steps of a successful content marketing campaign, you can do it with a lot more ease.   Get to know your audience and what they need from your content Your audience should always be your......

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We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one.   Targeting The Right Audience Knowing who to target and......

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