Tag: content marketing


Top 5 BuzzSumo Alternatives For Better Content Marketing Insights

BuzzSumo is certainly one of—if not the—most popular content marketing and influencer marketing tool out there. It’s a very powerful tool to find out what and who are currently trending in the internet, allowing us to plan a strategy around the insight. However, BuzzSumo is certainly not a perfect-for-all tool, and it’s certainly not cheap. This is why many people are looking for BuzzSumo alternatives, either to get a cheaper option or to get different features where BuzzSumo is lacking. Here, we will discuss five of the best BuzzSumo alternatives available, but......

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How To Create a Successful SEO Strategy in 2019

Is SEO dead? On the contrary, SEO is alive and well, and more important than ever with all the changes that happened on Google and other search engines. It’s true, however, that SEO strategy has changed dramatically since the early days of the internet and Google. With that being said, the strategy you’ve done in 2016 might not work in 2019 and onwards. Here, we will show you effective SEO strategy for 2019, after considering all the recent changes in Google’s algorithm and the introduction of RankBrain. Let us begin.   Content......

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Content marketing is a very important aspect of the SaaS business. In fact, in a SaaS space, probably your content is just as important as your product. So, how can we effectively implement content and inbound marketing for a SaaS business? In this guide, we will learn how. We will divide this guide into three big sections: keyword research, content development, and content promotion. All three are equally important for a successful content marketing campaign, and let us begin with the first one.   Keyword Research for SaaS Business   1. User......

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For most marketers and organizations, the most common goal for their marketing activities is to drive more sales. Yet, surprisingly many marketing tactics and strategies are not aligned well with that goal. Many marketers assume that all “common” marketing activities, when done right, will in the end produce sales. While there’s some truth to that statement, there are certainly tactics that can drive conversions better than others. In this guide. we will share seven of those tactics, and by the end of this guide, you will be able to develop a marketing......

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B2B content marketing is a very challenging thing, especially because B2B audiences simply demand more value and information from you. On the other hand, communication is the core aspect of B2B marketing, and so content marketing is arguably even more important in a B2B setting compared to B2C. So, in this guide, we will attempt to discuss everything about B2B content marketing: from figuring out your audience to planning your topics to creating conversion devices for your content pieces. Yet, let us first discuss the main differences of B2B and B2C content......

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Content marketing is an important part of your marketing mix. You need it to get noticed, to build awareness and to drive your audience to conversion. However, creating a good content marketing campaign is not so easy. There are many aspects to consider and many different ways to handle it. But, if you know the most important steps of a successful content marketing campaign, you can do it with a lot more ease.   Get to know your audience and what they need from your content Your audience should always be your......

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We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one.   Targeting The Right Audience Knowing who to target and......

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Keyword research is arguably the most important part of any SEO strategy: by targeting the right keywords, you can allocate your time and resources to maximize your SEO results. However, how can we actually execute keyword research? There are many different guides for keyword research available. The thing is, each of them offers completely different instructions, that may end up confusing you in the end. This is mainly caused by the fact that keyword research for a certain business might need a different approach when compared to other companies, due to many......

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Content marketing in a B2B environment can have its unique challenge due to the common misconceptions and perceived limitations compared to the B2C counterpart. For example, the common perception is that B2B content should always be technical and informative, limiting the creativity. However, that isn’t always the case, as we will discuss in this guide. Here, we will discuss all the ins and outs of B2B content marketing, and how to generate more leads with it. First, however, let us discuss the differences between B2B and B2C content marketing strategies.   B2B......

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Having a business with exponential growth and automated marketing is the dream of most marketers, entrepreneurs, and businessmen. Fortunately, in this era of e-commerce, marketing automation tools and social media, this dream is actually possible. The secret? the recurring revenue model. In this guide, we will share the blueprint of developing a recurring revenue model where you can automate your marketing. Let us begin by discussing the benefits of the recurring revenue business model.   The Advantages of Recurring Revenue Business Model In the past decade or so, one of the most......

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