It seems a lot of things in digital marketing develop myths over time, which only makes it more difficult for beginners like you to find truth. SEO is one of those digital marketing techniques that have more myths than arguably anything else. A lot of these myths developed due to ubiquitous online tutorials trying to simplify the process. While you can do SEO well with a little knowledge, it doesn’t have to become complex to a point of confusion. What’s important is to go after the myths and debunk them so you......
Continue Reading
Your startup simply won’t grow if you can’t generate new customers, period. So, without a proper customer acquisition strategy for your startup, you are going to run into various problems along the way, and it’s going to be very difficult if not downright impossible to grow your business both B2B and B2C. On the other hand, figuring out which channel is the most effective and sustainable to use in generating new customers is often the biggest challenge for any business. In this guide, we will discuss all you need to know about how......
Continue Reading
Search engine optimization might still mystify you, even if you’ve managed to learn all the basics to help your business. While you’ve maybe found some success with the process recently, what happens when you want to move to a more advanced level? You shouldn’t fret, because every business that works with SEO is bound to have questions sooner or later. What kind of questions do you have about some of the most confusing aspects? Take a look at some of the most common asked SEO questions we’re seeing this year. All have......
Continue Reading
Starting a new startup is certainly a challenging task, and arguably the biggest challenge at the beginning is how we can get our brand known by our target audience – building awareness. This is why implementing inbound marketing as early as possible is very important. Instead of pushing our message to the customer like in traditional marketing (or outbound marketing), inbound marketing focuses on attracting our target audience to come to us. The idea is, since your audience is already attracted to what you are offering, the conversion rate would be higher.......
Continue Reading
Lead generation is the most important, and also often the most challenging aspect of any SaaS business. If you don’t generate leads, you won’t get new customers, and thus, your SaaS business won’t grow. SaaS lead generation is also quite unique due to the nature of the business: in SaaS, you are not selling any physical product, and so your audience has more time to compare your product with other alternatives online. Also, the length of the SaaS life cycle can vary a lot, some can be very short, and some can......
Continue Reading
Link building—the process of getting more high-quality backlinks— is still the most important aspect of SEO for startups, with backlinks still being the most important ranking factor. So, link building should be a very important focus of any SEO strategy, including for startups. Link building by itself is already a very challenging process, but for startups and lesser-known websites, the challenge of getting high-quality backlinks can be multiplied: it’s obviously more difficult to outreach to authoritative sites and influencers when your brand isn’t (yet) well-known. Also, link building is a very demanding......
Continue Reading
Is SEO for software companies dead? On the contrary, SEO is alive and well, and more important than ever with all the changes that happened on Google and other search engines. It’s true, however, that SEO strategy for many software companies has changed dramatically since the early days of the internet and Google. With that being said, the strategy you’ve done in 2016 might not work in 2024 and onwards. Here, we will show you an effective SEO strategy for your software company in 2024, after considering all the recent changes in......
Continue Reading
2024 may have been the year that startup companies finally began to embrace digitization but so far, real changes—the kind that results in growth— have yet to take effect. The problem is simple: the kind of transformation most companies have so far been able to bring about is only the first step. It’s merely paving the way for growth. The exciting news is now that lots of software and startup companies have made initial efforts to modernize their infrastructures, they’re poised for real growth. If that’s you — if you’ve recently adopted cloud-based......
Continue Reading
The New Year provides new opportunities to take your business to the next level. This is the perfect time to take a deep look at your website and marketing strategy. Most businesses have a website by this point, but many don’t invest a real effort into it. A website isn’t a static entity that you can set and forget. You need to make sure it is optimized and ready to deliver good results. In 2024, you need to implement some strategies to make sure your website ranks high on search engine results......
Continue Reading
We all know how SEO is an ever-evolving field. Google and the other search engines regularly launch algorithm updates that will translate into changes in SEO ranking factors. So, it can be hard for us digital marketers to keep up with the latest developments. However, not being in the know of the latest SEO ranking factors won’t only put you at a disadvantage of getting your site ranked higher. In a worst-case scenario, our site might be penalized or even banned if there’s a sudden change in algorithms that can be addressed......
Continue Reading