SEO


SEO Content Marketing Strategy to Drive Leads and Sales

The center of SEO is good content. You can implement all the advanced optimizations and even  ‘buy’ the highest-quality backlinks out there. But, if your content is low-quality, you won’t get far with your SEO. On the other hand, SEO is also very important for content marketing. Ranking on the first page—or better, top 3 spot—of Google SERP remains one of the most reliable organic traffic sources for your content. In short, content marketing and SEO are inseparable, and it’s best to plan the two together as an integrated strategy to get......

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SEO Services: What Does An SEO Company Do?

Do I actually need to outsource to an SEO agency? Can I just learn everything by myself? How much I considered okay to spend? Would working with a “full” digital marketing agency be a better bet? Those are some of the common questions to ask when considering an SEO expert or consultant—and all of them are valid ones—. A professional SEO company—as opposed to a generic (digital) marketing agency, has several unique and crucial roles. To really understand these roles, however, it’s important to first understand the right concept of SEO:  ......

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White Hat Link Building Strategies To Grow Your Rankings and Traffic

Getting backlinks has been and still is one of the most important ranking factors in determining a website’s ranking on the SERP (search engine results page). Thus, link building is still one of the most important tactics in SEO and should be the core focus of any SEO strategy. However, link building can be easier said than done and can involve several different skillsets from content creation to relationship building to sales and general marketing knowledge. That is why in this guide, we will discuss all you need to know about link......

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SEO For IT and Technology Companies in 2020: Your Ultimate Guide

Why SEO For IT and Technology Companies Is Unique? Let’s carefully consider three factors: The number of people using search engines is increasing at a rapid rate, each and every year. There are over 3.5 billion searches being made daily. The search engine results page (SERP) has significantly improved since the early days of the internet. In the past, we only get website results, but now we can get various “rich” and interactive results from featured snippets to embedded results from Google Maps, The search engines—and especially Google—is now a very important......

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7 Reasons Why SEO is Important and Your Business Need to Invest into It

Is ranking on the first page of Google SERP and SEO all that important? Wouldn’t it be easier if I just pay for the paid search ads? Like it or not, the search engines and especially Google are now very important in so many aspects of our lives: don’t know the movies currently playing on the theaters? We Google it. Feeling suddenly unwell? We Google the symptoms. Looking for a new product or service? We also Google it. There are more than 3.2 billion searches conducted daily on Google, not counting the......

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Digital Marketing Strategies and Ideas for Startups in 2020

2020 may have been the year that startup companies finally began to embrace digitization but so far, real changes—the kind that results in growth— have yet to take effect. The problem is simple: the kind of transformation most companies have so far been able to bring about is only the first step. It’s merely paving the way for growth. The exciting news is now that lots of software and startup companies have made initial efforts to modernize their infrastructures, they’re poised for real growth. If that’s you — if you’ve recently adopted cloud-based CMS......

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B2B SEO Strategy

What Actually is B2B SEO? Most people know that SEO stands for Search Engine Optimization, and most also understood the basic concept that SEO is about optimizing your website to rank higher on Google’s—and other search engines’ — SERP. However, there are still many misconceptions surrounding B2B SEO, especially regarding the technicalities and purpose. First, SEO is not a secret method to cheat the search engine’s algorithm so you can rank quickly. Instead, it’s a series of optimizations so your site—and your content— aligns better with Google’s goal, which in their own......

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Link Reclamation - Get Back Your Broken and lost Backlinks

Backlinks are the most valuable asset not only for SEO purposes, but for our online presence in general.  On the other hand, building backlinks is also very difficult and frustrating, and that’s why losing just a single hard-earned inbound link can be very stressful. Unfortunately, there can be various reasons for a disappeared link—whether intended or unintended by the source page—, and this is where link reclamation comes in.     What Is Link Reclamation Link reclamation, in a nutshell, is any effort to reclaim lost backlinks.  When you lose a backlink due......

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Technical SEO Checklist: Guide For Non-Technical Marketers

There are three key aspects to SEO: content—or keyword—optimizations, getting backlinks (the one we call off-site optimization), and technical optimization, where content and technical optimizations are combined into on-page SEO. Arguably, technical SEO is the most challenging of the three, and often becomes the cause of headache for marketers that are not familiar with coding. Technical SEO is also where issues often occur, which can lead to major confusion if we don’t know the root cause. Here, we will share our version of the technical SEO checklist, listing all the important elements......

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Many companies are deeply related to the online environment and the digital economy. Thus, making sure the target audience can find the company online is often the most important factor in determining the company’s success. SEO, on the other hand, is one of the most effective channels in generating organic traffic and building online awareness, making it a very important aspect of a company’s digital marketing strategy. In this guide, we will learn about how we can use SEO strategy to improve organic traffic, generate leads, and ultimately, drive revenue. But first, let......

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