8 Tested Fintech SEO Strategies That Can Double Your Traffic

Looking to become skilled at SEO fintech strategies? The fintech industry has grown to a remarkable $550 billion market capitalization in 2023, doubling since 2019. This rapid growth makes competition for visibility tougher than ever.

Your fintech brand probably struggles with rising customer acquisition costs. A focus on organic search can boost your traffic – it drives 19.3% of all website visits to fintech companies. On top of that, mobile devices generate over 63% of website visits worldwide, making mobile-first SEO crucial.

The potential is enormous. Experts project the blockchain market to reach $163.83 billion by 2029, while neobanking could hit $230 billion by 2025. AI in fintech should grow to $41.16 billion by 2030 at a 16.5% CAGR. These figures show huge growth potential for fintech SEO services.

Want to get ahead? Research shows that 52% of SEO professionals achieved better results with AI for on-page SEO. Users leave mobile sites that load slower than three seconds 53% of the time. Competition for top rankings has reached new heights.

Let’s dive into eight tested strategies that doubled our traffic – and can deliver the same results for your fintech business.

 

Optimize for Google’s AI and GEO

Google’s breakthroughs are changing the fintech SEO map. Financial technology companies can get a competitive edge by keeping up with these trends to boost their online presence.

What is Google’s AI Mode and GEO

Google’s AI Mode is the Search Generative Experience (SGE) – an AI-powered search feature that creates summaries and answers right in search results. SGE produces brief, AI-generated overviews at the top of search results instead of just listing web pages.

Google Experience Optimization (GEO) helps create content that works well with these AI-driven search features. This method values user experience signals that Google’s algorithms look for:

• Deep and complete content
• Page loading speed and Core Web Vitals
• Mobile responsiveness
• Natural language that answers user questions directly

Fintech companies need to transform their SEO strategy. Success now depends on addressing user intent through quality, authoritative content rather than just focusing on keywords.

Why optimizing for AI improves fintech SEO

AI optimization gets results for financial technology brands. Companies that use AI-optimized content strategies see better search visibility. Some achieve up to 57% higher click-through rates compared to traditional methods.

Search engines closely examine financial service providers because of their sensitive offerings. Google’s helpful content system and experience algorithms take extra care when reviewing finance-related content. AI optimization shows Google’s systems that your content can be trusted.

Fintech companies often target competitive keywords that have high commercial value. Keywords like “investment apps” or “online banking” can be expensive in paid search campaigns. Good AI optimization helps you get this valuable organic traffic without ongoing ad costs.

The numbers tell the story – fintech websites that rank in the top quarter for user experience metrics get 3.5 times more organic traffic than those at the bottom.

How to implement GEO strategies for fintech

Your first step should be an AI-readiness review of your fintech website. Check your current content against Google’s quality guidelines and find gaps in your topic coverage. Look for ways to answer common financial questions from your target audience.

Structure your content with clear connections between topics:

1. Create detailed hub pages for major service categories (payment processing, lending, investing)
2. Link these to supporting content that answers specific user questions
3. Use schema markup to help Google understand financial terms and relationships

Break complex financial concepts into digestible sections with clear subheadings. Google’s AI can then easily extract and feature your content in search results.

Build E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) by showing your financial credentials, regulatory compliance, and customer testimonials. These trust indicators matter a lot for fintech SEO success.

Make your key financial information easy to find with tables, lists, and direct answers to user questions. This helps you appear in Google’s AI-generated summaries.

Your fintech company can get better visibility in search results by adopting these AI and GEO strategies. This leads to more qualified traffic for your financial technology offerings.

 

Leverage Social Platforms to Build Authority

Social platforms have become crucial battlegrounds for fintech brands aiming to boost their search rankings. Your SEO performance now depends on strategic social media involvement, not just content posting.

What social SEO means for fintech

Social SEO connects your social media presence with search engine rankings. Search engines don’t directly use social signals as ranking factors, but these signals make a significant indirect difference. Active social profiles help websites gain up to 31% more organic traffic. Strong social involvement also helps brands increase their search visibility by 22%.

Fintech companies can showcase expertise and build trust through social platforms. Your social media strategy serves as the life-blood of effective SEO since Google’s algorithms now consider community involvement in authority assessments.

Social signals like likes, shares, comments, and overall involvement metrics leave digital footprints that show content quality and relevance. These interactions verify content freshness and enhance your brand’s credibility with search engines.

Why Reddit and LinkedIn matter

Reddit and LinkedIn have become powerhouses for fintech SEO, outperforming traditional social networks in search effect.

Finance and investing search results now prominently feature Reddit threads. Google’s AI systems use Reddit’s conversational data to shape search results, making this platform increasingly valuable. Research shows 64% of US Redditors trust financial services companies more when they participate on Reddit.

Reddit projects 108.1 million daily active users by 2025, showing 21% growth from the previous year. The platform’s domain authority ranks 99 out of 100, giving it exceptional credibility with Google.

LinkedIn has evolved from a networking site into a publishing powerhouse. Executives who share articles, long-form posts, and intellectual influence help establish expertise that search algorithms detect. LinkedIn’s user base proves particularly valuable for B2B fintech companies – 62% of Reddit users fall between 25-44 years old, prime decision-making age.

How to integrate social signals into SEO

Make your social platforms work as SEO assets with these practical steps:

1. Convert successful social content into website assets that strengthen your topical authority. This creates unity across platforms and builds a stronger digital presence.

2. Add value to relevant finance subreddits through transparent contributions. Authentic answers work better than promotional content. Reddit values genuine expertise and penalizes self-promotion.

3. Your leadership team should publish intellectual influence content on LinkedIn. Search algorithms recognize and value this demonstrated expertise.

4. Watch social platforms for customer feedback. Companies like American Express use social media as live focus groups for their products and services. This information can guide your SEO content strategy.

5. Create strategic links between social platforms and your website. This builds a unified digital ecosystem supporting Experience, Expertise, Authority, and Trust (EEAT) signals.

Connecting social strategy with SEO efforts creates a powerful feedback loop. Social involvement brings traffic to your site, improves search rankings, and increases brand awareness. This virtuous cycle boosts your fintech brand’s overall visibility.

 

Dominate Branded Search Results

AI has reshaped how people search, and branded queries now form the foundations of winning fintech SEO strategies. Top-of-funnel traffic keeps dropping, which makes visibility in branded searches more crucial than ever.

What branded content means in SEO

A branded search is any Google query that mentions your company, business, or brand name. These could be simple searches like “Acme Fintech” or more specific ones like “Acme Fintech customer service” or “Acme Fintech vs Competitor B.”

General searches like “payment processor” or “investment app” don’t tell us much. But branded queries show clear intent – users know your company and want specific details. This makes a big difference for fintech companies in crowded markets.

Branded content has several categories, each with unique SEO purposes:

Content Type	SEO Function	AI/GEO Impact
Case Studies	Targets solution-based long-tail keywords	Provides factual evidence AI systems recognize
Press Releases	Earns authoritative backlinks and mentions	Increases likelihood of AI referencing your brand
Investor Updates	Captures financial-term searches	Supplies verification data for AI trustworthiness assessment

Why branded search is critical in fintech

The digital world looks different now. AI-driven search handles most discovery phases, making branded terms essential for visibility. People research products within AI environments rather than traditional search bars.

Branded traffic brings higher conversions. Users who search for your fintech product or brand are quality leads. They’ve moved past awareness and show they’re ready to buy.

AI assistants answering questions about “the best business bank for startups” usually pull information from trusted brand mentions. Your brand needs strong branded search signals to appear in these AI recommendations.

How to optimize for branded queries

Three main groups search for your brand:

1. Current customers who need post-purchase help like account access, support, or subscription management

2. Near-conversion prospects doing final research through comparison searches (“Brand X vs Competitor Y”)

3. Information gatherers such as journalists or procurement teams looking for brand details

Here’s a four-step process to boost your branded search presence:

Pull data from Google Search Console and other tools to find all branded keywords. Look for patterns like “[Brand] login” or “[Brand] pricing”.

Group these terms into pre-purchase marketing keywords, post-purchase support keywords, and unwanted terms from old products.

Put your resources where they matter most, focusing on terms that convert well and match business goals.

Fix any pages where brand searches lead to outdated or irrelevant content.

Your PR, SEO, and brand messaging should work together. This shapes what AI systems say about your company. Good branded content serves multiple purposes: it builds reputation, informs AI responses, and shows consistency across digital channels.

Write comparison articles that show how your financial product stacks up against competitors. Create content about specific features that solves user problems while showcasing your product’s strengths.

A strong branded search presence builds a solid base for your broader fintech SEO strategy. This approach works well even as AI changes how people find financial services.

 

Use Proprietary Data to Earn Backlinks

Your existing data could be your biggest SEO asset. Fintech companies have goldmines of proprietary information that naturally attracts quality backlinks when published strategically.

What proprietary data has

Your fintech company’s proprietary data includes information you exclusively own or have special access to. The data typically has:

• User savings behavior patterns
• Lending and payment adoption trends
• Buy-now-pay-later insights
• Transaction volume metrics
• Customer financial behavior analytics

These datasets are first-party information that other companies can’t easily copy. To cite an instance, blockchain analytics firm Nansen built a DeFi statistics page with their proprietary data and got 324 backlinks from 90+ prominent websites without sending a single outreach email.

Proprietary datasets give fintech brands a natural edge. Research reveals that websites with original research get 3.2X more organic traffic and 42.2% more referring domains than sites without original data.

Why data-driven content gets trust and links

Data-backed content builds credibility – this is crucial in the fintech sector. Trust determines success in this industry, and original research serves multiple goals:

1. Signals authority to both users and search engines
2. Provides citable material for journalists and analysts
3. Gets more and thus encourages more organic backlinks as others reference your findings
4. Contributes to GEO citations in AI-generated responses

Well-laid-out long-form content (2,000+ words) gets 10.2X more organic traffic growth than shorter posts. More importantly, infographic-rich content can earn up to 178% more inbound links than typical blog posts.

Quality backlinks often come from authority content like data-driven reports and insightful analyzes. As Tom Shapiro, CEO of Stratabeat, notes: “You can’t optimize mediocrity. Brands that invest in depth, expertise, and high-value content will dominate both AI-driven and traditional search”.

How to publish and promote proprietary data

Turn your proprietary data into link-worthy assets through these methods:

Create dedicated statistics pages: Put industry statistics alongside your proprietary data into complete resources that journalists frequently cite.

Develop interactive tools: Let users explore insights and visualize data in compelling ways that encourage inbound links.

Publish downloadable reports: Package findings into downloadable formats that industry experts naturally reference.

Design shareable infographics: Use one main point per infographic, appealing color schemes, and present data in easily digestible formats.

Sponsor relevant industry events: Create publicity while building opportunities for industry leaders to reference your research.

The outcome? Each new dataset strengthens your credibility, boosts brand recognition, and builds verified authority that search engines reward. Companies using a data-driven approach are 58% more likely to exceed revenue goals than those that don’t.

Private equity firms have shown this principle – those exploiting proprietary insights effectively get clear advantages and uncover opportunities others might miss. This same principle works in fintech SEO: your exclusive data creates opportunities others can’t access.

 

Implement E-E-A-T Across All Content

Trust forms the foundation of every successful fintech SEO strategy. Search engines scrutinize financial technology companies more strictly because your products directly affect people’s financial wellbeing.

What E-E-A-T means for fintech SEO

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness – Google’s quality framework to assess content, especially for sensitive topics like finance. Google’s systems identify content that shows these attributes and give them extra weight for “Your Money or Your Life” (YMYL) topics that affect financial stability.

Google holds fintech websites to higher standards. Your content needs to demonstrate:

• Experience: First-hand knowledge of financial products and services
• Expertise: Formal qualifications and industry knowledge
• Authoritativeness: Recognition from peers and reliable sources
• Trustworthiness: Above all, content that users can depend on

Financial topics fall under YMYL classification, making E-E-A-T vital for SEO success. Pages will struggle to gain visibility without strong signals in these areas, even with technical optimization.

Why trust and authority are essential

Trust stands above all in the E-E-A-T hierarchy. Google emphasizes: “Trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem”.

This directly influences search performance for fintech companies. Websites with strong E-E-A-T signals appear more often in top search results, particularly for competitive financial queries. Users spend more time on pages and return to sites that show credibility and trustworthiness – behaviors that boost search rankings.

How to demonstrate E-E-A-T in your content

These practical strategies will strengthen your fintech E-E-A-T signals:

1. Showcase real expertise: Display author credentials, professional certifications, and industry experience clearly. Let your Chief Compliance Officer author or review articles and add licensed advisor commentary.

2. Build transparent author profiles: Create detailed bio pages with qualifications, experience, and publication history. Connect every article to its author’s profile.

3. Provide factual accuracy: Use credible sources, current data, and update financial content regularly. Add links to official sources like the Federal Reserve or Bureau of Labor Statistics.

4. Implement technical trust signals: Keep your website secure with SSL certificates, clear privacy policies, and transparent business practices.

5. Use user-generated content: Add genuine reviews from real customers – including less-than-perfect ones – to build trust.

High-quality content that shows E-E-A-T attracts users and search engines alike. Your site’s authority grows through backlinks from reputable sources, which creates a positive cycle that improves your fintech SEO performance.

 

Create High-Intent Keyword Clusters

Keyword clusters power modern fintech SEO success. These content structures can double your search visibility by showing search engines you know your stuff.

What keyword clusters are

Keyword clusters are groups of related search terms that focus on specific topics. They are the foundations of a topic cluster model with two key parts: pillar pages and cluster content.

Pillar pages work as complete resources that cover broad topics in depth. These long-form pages (typically 3,000-8,000 words) build your foundation on main subjects like “payment processing” or “open banking”. Cluster pages link to these pillars and explore specific subtopics, comparisons, and use cases.

The structure looks like a wheel – pillars work as hubs, while clusters create spokes that branch out and link back to the main page.

Fintech companies can build effective clusters like these:

Pillar Topic	Sample Cluster Pages
Payment Processing	PCI Compliance, Integration Options, Cost Structures
Investment Platforms	Robo-Advisors, Portfolio Allocation, Tax Implications
Banking APIs	Authentication Methods, Data Security, Implementation Guide

Why they improve topical authority

Topic clusters boost SEO performance in several ways. They show search engines your expertise in related concepts. Google’s algorithms now focus on topics rather than keywords, so this thorough coverage proves your authority.

Google’s RankBrain update has made topic-based strategies more important than single keyword targeting since 2015. Fintech sites that use clusters show Google they’re experts in specific financial technology areas.

The numbers tell the story – sites using keyword clustering see 30-40% more organic search traffic within 12-18 months. Blogs with strong internal linking grow 2.3X faster in organic traffic and get 36.8% more referring domains.

Clusters help both search engines that value deep topic coverage and users who need complete information for financial decisions.

How to build and link keyword clusters

Your first step is finding seed keywords that represent core topics in your fintech niche. Tools like SEMrush, Ahrefs, or Google Keyword Planner help you find related terms and questions.

Group your related keywords based on:

1. Search intent (informational, navigational, commercial, transactional)
2. Semantic relationships between financial concepts
3. Customer journey stages (awareness, consideration, decision)

Create detailed pillar content for broad topics, then write supporting articles that dig into specific aspects. Stripe shows this well with product pages (pillars) connected to feature pages, documentation, and pricing information (clusters).

Link everything together strategically. Each cluster page should connect to its pillar page and other relevant cluster content. This network helps search engines understand your site structure while guiding users through their evaluation process.

High-intent keywords with commercial and transactional search intent matter most. Terms like “integrated payment processing solution” often convert better than broader ones like “payment processing”.

 

Build SEO-Friendly Site Architecture

Your fintech website’s technical foundation plays a huge role in SEO success. A badly structured site can ruin your content strategy, no matter how good it is.

What makes a fintech site SEO-friendly

SEO-friendly fintech sites need several key elements working together. Your content needs a logical hierarchy – picture a pyramid with your homepage at the top, category pages in the middle, and specific content at the bottom. Search engines use this clear structure to understand how your pages connect.

Technical implementation makes a big difference. Search crawlers use your XML sitemap as their guide to find all your pages in one go. This becomes crucial for fintech sites that have complex content structures. Your robots.txt file tells search engines which pages they should crawl and which ones to skip.

The right canonicalization stops duplicate content problems by linking similar pages to one main URL.

Why structure and speed matter

Speed has a direct impact on fintech conversion rates. The numbers tell the story – 53% of people leave mobile sites that take more than three seconds to load. Financial customers who manage their accounts on phones won’t wait around.

A clear structure creates better paths for users and search engines to follow. Google rewards sites with easy-to-use architecture that lets crawlers access, index and understand page connections.

Your site must work well on mobile – over 60% of global web traffic comes from phones. Financial customers now do most transactions through their smartphones.

How to optimize site architecture

Build your site pages in a clear hierarchy. Your Core Web Vitals should hit Google’s targets: Largest Contentful Paint under 2.5 seconds and Cumulative Layout Shift below 0.1.

Here’s how to make your site faster:

• Compress images while keeping them sharp
• Minify CSS, JavaScript, and HTML files
• Enable browser caching
• Use a Content Delivery Network (CDN)
• Cut down HTTP requests by combining files

A managed hosting solution might be worth the investment. Bad hosting choices often hurt fintech SEO through slow loading and security issues.

Add schema markup for your financial products and services. This structured data helps search engines grasp what you offer, which can boost your visibility through rich snippets.

Test your mobile site regularly with Google’s Mobile-Friendly Test. Accelerated Mobile Pages can speed up your mobile site and give you an edge in competitive fintech searches.

 

Track, Analyze, and Iterate SEO Performance

Performance monitoring is the foundation of any successful fintech SEO strategy. You operate in the dark without proper measurement and miss opportunities while wasting resources.

What metrics to track in fintech SEO

These are the most important performance indicators for fintech websites:

• Organic traffic growth: Track visitors coming through search engines to see visibility improvements
• Keyword rankings: Monitor positions for key financial terms with tools like Ahrefs or SEMrush
• Engagement metrics: Look at bounce rates, time on page, and pages per session to assess content relevance
• Conversions: Track form submissions, sign-ups, or purchases from organic traffic
• AI overview rankings: Look for appearances in AI-generated summaries for fintech queries
• Backlink profile: Monitor incoming links’ quantity and quality to assess authority

Why continuous improvement is key

SEO isn’t a quick sprint but an ongoing experience that needs regular analysis. The fintech industry and search algorithms keep changing, which makes ongoing optimization vital.

Analytical insights help create better strategies over time. Performance reports each month or quarter show what works and what needs changes.

A/B testing different approaches works well – strategies that succeed for one fintech site might not work for another. The process shows that large fintech websites need quarterly in-depth audits.

How to use tools like GSC and GA

Google Analytics helps you track customer behavior throughout their lifecycle. This powerful platform lets you:

• Find pages that drive the most traffic and engagement
• Track keywords bringing visitors to your site
• See conversion paths and user behavior

Google Search Console adds valuable insights by showing which queries bring users to your site. It alerts you when Google finds issues so you can fix them quickly.

You should compare Search Console clicks with Google Analytics sessions to get the best results. These numbers won’t match exactly, but their trends should follow similar patterns.

Note that measuring leads to improvement. Your fintech SEO strategy needs this level of attention.

Comparison Table

Strategy	Main Purpose	Key Benefits	Implementation Requirements	Success Metrics
Optimize for Google’s AI and GEO	Arrange content with AI-driven search features	57% higher click-through rates; 3.5x more organic traffic	Content depth, Core Web Vitals, Mobile responsiveness, Natural language	User experience metrics, Featured snippet appearances
Utilize Social Platforms	Build search authority through social signals	31% more organic traffic; 22% increase in search visibility	Active Reddit and LinkedIn presence, Authentic participation	Social engagement metrics, Referral traffic
Dominate Branded Search	Control brand-related search results	Higher conversion rates for branded queries	Dedicated brand content, PR arrangement, Comparison articles	Branded keyword rankings, Customer queries coverage
Use Proprietary Data	Generate natural backlinks through unique insights	3.2x more organic traffic; 42.2% more referring domains	Original research, Data visualization, Shareable formats	Backlink quantity and quality, Content citations
Implement E-E-A-T	Show trustworthiness for financial content	Improved rankings for YMYL topics	Author credentials, Source citations, Technical trust signals	Time on page, Return visits, Authority metrics
Create High-Intent Keyword Clusters	Build topical authority through content structure	30-40% organic traffic improvement; 2.3x growth in organic traffic	Pillar pages, Cluster content, Internal linking	Topic rankings, Organic visibility
Build SEO-Friendly Architecture	Optimize technical foundation for search	Reduced bounce rates, Better crawlability	Logical hierarchy, Fast loading times, Mobile optimization	Core Web Vitals, Mobile performance scores
Track and Analyze Performance	Guide optimization decisions based on analytics	Improved ROI, Targeted improvements	Analytics tools, Regular audits, A/B testing	Organic traffic growth, Conversion rates, Keyword rankings

Conclusion

These eight fintech SEO strategies are a proven way to double your organic traffic. They create a complete approach that makes both technical and content optimization work together.

You get the most important edge when you adapt to Google’s AI and GEO changes as search keeps evolving. Social platforms like Reddit and LinkedIn are a great way to get authority that affects your search rankings directly.

Mastering branded search becomes crucial as AI changes how users find financial services. Your own data is a goldmine that attracts quality backlinks without endless outreach work.

E-E-A-T implementation is essential for fintech companies. Google sets higher standards for financial content, so you need to be willing to show experience, expertise, authority, and trustworthiness.

Well-laid-out keyword clusters show your expertise while they guide users through evaluation processes. This works perfectly with a solid site structure that helps both search engines and users.

Evidence-based decisions help refine your strategy as you track and analyze results consistently.

The fintech market grows more competitive each day. Companies using these eight strategies get a big advantage in traffic, qualified leads, and conversions. SEO needs patience, but these methods show real results within 6-12 months.

Which strategy will you try first? Pick one, watch your results, and slowly build up your approach. You’ll soon join other fintech companies that have doubled their traffic and grown their business.

Key Takeaways

These proven fintech SEO strategies can transform your organic traffic and establish market dominance in the competitive financial technology landscape.

• Optimize for AI-driven search: Companies implementing AI-optimized content see 57% higher click-through rates and 3.5x more organic traffic by focusing on user experience signals and comprehensive content depth.
• Leverage social platforms strategically: Active presence on Reddit and LinkedIn drives 31% more organic traffic, with Reddit’s 99/100 domain authority making it crucial for fintech visibility.
• Dominate branded search results: Control your brand narrative as AI reshapes discovery – branded queries deliver higher conversions and protect against competitor interference in search results.
• Use proprietary data for backlinks: Original research generates 3.2x more organic traffic and 42.2% more referring domains, creating natural link-earning opportunities without outreach efforts.
• Implement E-E-A-T rigorously: Financial content faces stricter scrutiny – demonstrating Experience, Expertise, Authority, and Trustworthiness is non-negotiable for YMYL (Your Money or Your Life) topics.
• Track performance continuously: Data-driven optimization through Google Analytics and Search Console enables 30-40% organic traffic improvements within 12-18 months through strategic refinements.

Success in fintech SEO requires patience and systematic implementation. Start with one strategy, measure results, and gradually expand your approach to achieve sustainable traffic growth and qualified lead generation.

FAQs

Q1. What are some effective SEO strategies for increasing website traffic in the fintech industry? Some key strategies include optimizing for AI-driven search, leveraging social platforms like Reddit and LinkedIn, dominating branded search results, using proprietary data to earn backlinks, and implementing E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) across all content. These approaches can significantly boost organic traffic and visibility for fintech companies.

Q2. How important is mobile optimization for fintech SEO? Mobile optimization is crucial for fintech SEO. With over 60% of global web traffic coming from mobile devices, having a mobile-friendly site is essential. Financial customers increasingly complete transactions through smartphones, so ensuring fast load times and a seamless mobile experience directly impacts both search rankings and conversion rates.

Q3. What role does content play in fintech SEO? Content is fundamental to fintech SEO success. High-quality, authoritative content that demonstrates E-E-A-T signals is essential for ranking well in financial topics. Creating comprehensive pillar pages and related cluster content helps establish topical authority and improves search visibility for key financial terms.

Q4. How can fintech companies leverage their proprietary data for SEO benefits? Fintech companies can use their proprietary data to create unique, data-driven content that naturally attracts backlinks. This can include publishing industry reports, creating interactive tools, or designing shareable infographics. Such content typically generates 3.2 times more organic traffic and 42.2% more referring domains compared to sites without original data.

Q5. What metrics should fintech companies track to measure SEO performance? Key metrics for fintech SEO include organic traffic growth, keyword rankings for important financial terms, engagement metrics like bounce rate and time on page, conversion rates from organic traffic, appearances in AI-generated summaries, and the quality and quantity of backlinks. Regular analysis of these metrics helps guide optimization efforts and improve SEO ROI.