Why Traditional Marketing Doesn’t Work Anymore Back in the days, the term “marketing” usually refers to buying advertising space in magazines, newspapers, TV spots, or billboards, or buying email and phone number lists to broadcast our promotional messages. However, these “traditional” marketing activities are no longer effective today, thanks to various reasons such as: Resistance to intrusive marketing, especially by younger people Various forms of ad blocker, even by Google itself, rendering online advertising ineffective People care for social proofs like online reviews and peer recommendations more, no matter how good your......
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There’s no secret that the digital marketing world is now a very complex one involving all the different platforms, different marketing methods, and virtually endless possibilities. Thankfully, with the rise of complexity and saturation, also comes more digital marketing tools that can help ease the burden. However, with so many different online marketing tools available, it’s sometimes hard to know where to start. This is why in this opportunity, we have compiled 25 of the best options used by marketing consultants on a daily basis. We will divide these tools into categories,......
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