Tag: marketing strategy


5 Effective Marketing Strategies For Technology Companies

The technology industry is rapidly evolving with each and every passing year. The needs of the customers are always changing, and so their behaviors. We should also consider the fact that there will always be a new influx of competitors. So, there is not one single marketing tactic that can fit every situation, and most likely you will need to experiment with all the different ones. However, here we will discuss five of the most effective marketing tactics for technology companies in 2018. All of them are relatively future-proof and can act......

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How to Generate Leads for Your Digital Marketing Agency

Digital marketing is nothing new. In fact, it is an inevitability brought on by the need for businesses to realize steady growth amid increasing competition within their markets. The increasing sophistication of digital tools has encouraged companies to refine their client acquisition strategies. Such strategies require insights into the needed formulas and skills that guarantee the best possible results. At most, the best they can do is to hire someone else to run their marketing for them. With the rise of “startup culture,” the market for outsourced digital marketing services has been......

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SAAS Marketing Strategy in 2020: Planning, Execution, Evaluation To Achieve Rapid Growth

SaaS marketing strategy is tough. Not selling a physical product already possess its own challenge, but the recurring revenue model—that is not familiar to many people— can further complicate things from conversion to cash flow management issues. Not to mention, SaaS marketing can be very demanding, where not only growth but rapid growth is the requirement to stay in business. With that being said, in this guide, we will discuss all the ins and outs of SaaS marketing strategy in 2020.   The Uniqueness of SaaS Marketing SaaS marketing, in many ways,......

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For most marketers and organizations, the most common goal for their marketing activities is to drive more sales. Yet, surprisingly many marketing tactics and strategies are not aligned well with that goal. Many marketers assume that all “common” marketing activities, when done right, will in the end produce sales. While there’s some truth to that statement, there are certainly tactics that can drive conversions better than others. In this guide. we will share seven of those tactics, and by the end of this guide, you will be able to develop a marketing......

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Improve Your Marketing Strategy with these 7 Digital Advertising Ideas

Digital advertising is an important part of any marketing strategy. If done right, it can be used to increase your online presence and eventually lead to more conversions. A strong digital presence is key to visibility and growing your customer base. It’s important to conduct some research into which platforms will work best for your company and its product. You’ll also want to focus on strong, creative, and branded visuals that will attract new interest and also become familiar to returning consumers. Improve your marketing strategy with these seven digital advertising ideas.......

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We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one.   Targeting The Right Audience Knowing who to target and......

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Having a business with exponential growth and automated marketing is the dream of most marketers, entrepreneurs, and businessmen. Fortunately, in this era of e-commerce, marketing automation tools and social media, this dream is actually possible. The secret? the recurring revenue model. In this guide, we will share the blueprint of developing a recurring revenue model where you can automate your marketing. Let us begin by discussing the benefits of the recurring revenue business model.   The Advantages of Recurring Revenue Business Model In the past decade or so, one of the most......

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6 Steps to a Complete Marketing Strategy for SaaS Companies

You may think that SaaS marketing is all dry and business-like, a mirror image of old-school corporate B2B marketing. But stiff suits, trade shows, boring websites, and horrendous industry trade magazines have no place in the young and thriving SaaS sector. In fact, SaaS marketing strategy looks a lot like what you’d see for a B2C company: engaging, customer-focused, and data-driven. Here are six steps to creating a modern, effective marketing strategy for your SaaS business.   1. First, Know Your Metrics Unless you enjoy throwing money down a dark hole without......

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